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Review Gating: Why You'll Regret Incentivizing Customer Reviews

6 min read | August 31, 2021
Incentivizing online customer reviews, also known as review gating, violates the TOS for most platforms. It's also completely unnecessary.
Jake Hughes Marketing Manager

This One Important Factor Drives Both Customer Satisfaction AND Dissatisfaction

5 min read | August 30, 2021
After examining 10,000 customer reviews we've discovered a curious pattern: a singular concept drives both satisfaction AND dissatisfaction simultaneously.
Keaton Smith Review Response Specialist

Free Advertising: Can Online Reviews Really Boost Sales?

8 min read | August 24, 2021
Think of online reviews as the first domino to fall in the series of events from awareness to conversion. The more positive online reviews you generate, the lower your cost...
Jake Hughes Marketing Manager

Local Marketing Insider #014 // How to Mine Reviews for Untapped Marketing Insights

7 min read | August 18, 2021
Discover your next great marketing insight from the language used by your customers. Pull phrases and insights from customer feedback sources.
Jake Hughes Marketing Manager

What “The Imitation Game” Can Teach Us About Authentic Google Review Responses

5 min read | August 15, 2021
Your customers will always know when they’re being written to by a bot. Only one computer has passed "The Turing Test". Ever.
Keaton Smith Review Response Specialist

Widewail's Approach to Customer Service

3 min read | August 13, 2021
Widewail CEO, Matt Murray, explains how Widewail thinks about growth and maintaining great client relationships.
Matt Murray Founder & CEO


4 min read | August 11, 2021
Integration enables hospitality operators to seamlessly connect guest data and review insights.
Jake Hughes Marketing Manager

How Companies Turn Negative Online Reviews into Positive Experiences

7 min read | August 6, 2021
Learn core techniques that will help your single or multi-location local business manage negative reviews so they help, rather than hurt.
Jake Hughes Marketing Manager

Local Marketing Insider #013 // The Peak-End Rule

4 min read | August 3, 2021
Backed by behavioral science research, it turns out we don't remember experiences as a sum of all moments. We remember the emotional peak and the end. Learn this concept to...
Jake Hughes Marketing Manager

How to Repair Your Company's Online Reputation Performance

7 min read | August 2, 2021
Learn about the metrics that contribute to your company's online reputation performance and use these strategies to manage or repair how you score.
Jake Hughes Marketing Manager

How Reviews Impact Local SEO

5 min read | July 23, 2021
Watch Widewail CEO Matt Murray explain in detail how reviews and reputation management impact local SEO rankings for local businesses in 2021.
Matt Murray Founder & CEO

Local Marketing Insider #012 // Web Tools We Love

8 min read | July 21, 2021
14 free web tools local marketers can use to market better in 2021.
Jake Hughes Marketing Manager

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.