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Six User-Generated Content (UGC) Videos to Inspire Your Next Campaign

10 min read | November 17, 2021
Your future customers are looking for easy ways to make a trustworthy decision. UGC videos offer a way to establish trust in a more reliable and authentic way. We’ve compiled...
Colleen Bierschenk Review Response Specialist

Local Marketing Insider #020 // Why is social proof so persuasive?

7 min read | November 9, 2021
In Local Marketing Insider #020, part three of our four-part series on trust, we cover the three reasons social proof is so persuasive.
Jake Hughes Marketing Manager

Google My Business Is Now Google Business Profile: Everything You Need to Know Today and Long-Term

7 min read | November 8, 2021
Google My Business has rebranded. Find details, what to expect in terms of GMB platform changes and the reasons for the switch to GBP.
Dave Pye Director of Search

PRESS RELEASE: Widewail Announces Integration with The Campaign Registry

3 min read | November 2, 2021
Integration will advance consumer messaging protection. A2C 10DLC registration = fewer blocked messages for Widewail Clients.
Jake Hughes Marketing Manager

Local Marketing Insider #019 // What is Distributed Trust?

4 min read | October 26, 2021
In Local Marketing Insider issue #019 we introduce the academic concept of "distributed trust" and what it means for your marketing.
Jake Hughes Marketing Manager

Local Marketing Insider #018 // What is trust in the digital age?

4 min read | October 12, 2021
Part one of our four-part series on trust. How should we define trust? Is trust different now with technology?
Jake Hughes Marketing Manager

New Case Study: Jack's Abby Increases Restaurant Review Volume by 1494% Using Widewail's Invite

1 min read | October 8, 2021
Widewail’s “Invite” and “Engage” online reputation management solutions help a local restaurant to dramatically increase monthly customer review volume.
Dave Pye Director of Search

8 Best Marketing Newsletters for Local Marketers in 2021

8 min read | October 6, 2021
8 marketing email newsletters local marketers and business owners should subscribe to in 2021. For great marketing ideas delivered to your inbox on a regular basis, this list...
Emily Keenan Review Response Specialist

Local Marketing Insider #017 // How to Write Unignorable Social Posts

4 min read | September 29, 2021
Capture the attention of your target audience with actionable content. Help your reader solve a problem or gain a competitive advantage. Learn the three-part formula to...
Jake Hughes Marketing Manager

Faced with Staff Shortages & High Turnover Rates, How Can Hospitality Groups Also Effectively Manage Review Responses?

7 min read | September 21, 2021
3 reasons hospitality operators can rely upon a review response management vendor to handle review responses effectively given current industry challenges.
Jake Hughes Marketing Manager

Local Marketing Insider #016 // Review Benchmarks Revisited

5 min read | September 15, 2021
Widewail's review benchmarks revisited for 2021. We explore developments in average review volume, ratings and more.
Jake Hughes Marketing Manager

How to Avoid 6 Common Review Response Mistakes

7 min read | September 8, 2021
A great review response benefits from some guardrails - so I’ve put together 6 review response mistakes to avoid to get you started. Learn how to respond to even the most...
Colleen Bierschenk Review Response Specialist

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.