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Review Generation

Roomster Settlement: The FTC Cracks Down on Apartment Reviews

10 min read | September 22, 2023
Breaking down the FTC rules on reviews and what the Roomster case means for multifamily marketing professionals.
Keaton Smith Review Response Specialist
Review Response

7 Surprising Reasons Why Negative Reviews Are Valuable

8 min read | September 13, 2023
Don't shy away from negative reviews. Embrace them! These best practices will help you use critical feedback to your reputation and business's advantage.
Jane Garfinkel Product Manager
Review Generation

20 Consequences of Buying Fake Online Reviews

9 min read | August 24, 2023
Buying fake reviews is never a good idea. Laws are changing, the downsides are many, and it's important to know the risks. You're better than that.
Dave Pye Director of Search
Review Generation

8 Reputation Terms You Need to Know to Boost Trust in Your Business

9 min read | July 6, 2023
This comprehensive glossary will help you plan and implement a winning reputation strategy.
Heather Zambarano Review Response Specialist
Reputation Management

How to Use Reviews to Manage Your Business More Effectively

7 min read | May 25, 2023
Use reviews to identify operational opportunities and manage teams more effectively. With robust reporting metrics, it's easy to do so.
Emily Keenan Review Response Specialist
Reputation Management

Management Takeover: How to Improve a Multifamily Property’s Reputation After Acquisition

7 min read | December 12, 2022
Acquiring a new multifamily property can bring a lot of challenges for your team. Don't let reputation management strategies slip through the cracks.
Keaton Smith Review Response Specialist
Review Generation

Review-led Talent Acquisition & Employer Branding - Part 1: How Glassdoor Reviews Build Trust for Job Seekers

8 min read | December 5, 2022
We’ve put together a series of solutions to help you capitalize on the power of the employee voice and define your recruitment marketing tactics.
Emily Keenan Review Response Specialist
Trust Marketing

9 Ways to Bring Authenticity to Your Review Response

7 min read | October 14, 2022
Online review response authenticity is important. In this post, we discuss 9 steps for ensuting all your customers receive an authentic review response.
Jane Garfinkel Product Manager
Video Testimonials

3 Examples of Best Use Cases for Invite Video That Make Testimonial Collection Look Easy

8 min read | July 25, 2022
How companies in different industries are collecting user-generated video testimonials and what they are doing to put them to work in their marketing.
Keaton Smith Review Response Specialist
Video Testimonials

51 Quick Video Testimonial Tips

11 min read | July 11, 2022
Bite-sized tips on how to collect the best user-generated content for video testimonials and use them in marketing assets.
Keaton Smith Review Response Specialist
Reputation Management

How to Launch Your Reputation Management Strategy and Set Up Your Multi-Location GBPs

13 min read | June 27, 2022
Large groups with multiple Google Business Profiles should know their business’s reputation is more than the reputation of any individual location.
Jake Hughes Marketing Manager
Reputation Management

How Connecting with Consumer Preferences Links to Reputation Management and Trust Marketing

7 min read | June 13, 2022
Insights from Google's 2022 Retail Marketing Guide
Jake Hughes Marketing Manager

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.