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Why displaying trust broadly is critical for modern business success

3 min read | July 1, 2021
Trust is such an interesting topic, especially in business. Follow Matt Murray as he explains the evolution of trust in society over the past 200 years and how that informs...
Matt Murray Founder & CEO

10 Common Prospect Questions and How to Answer with GMB // Local Marketing Insider #010

7 min read | June 23, 2021
If setting up your GMB account and entering basic information is the “101 class,” answering these 10 prospect questions using the full scope of GMB tools is the “201 class.”
Jake Hughes Marketing Manager

How Reputation Management Can Drive Advocacy & Power the Flywheel

8 min read | June 22, 2021
Learn how Hubspot's flywheel model for growth can be powered by reputation management.
Jake Hughes Marketing Manager

Widewail CEO: "The Future of Digital Experience Management is Post-Transaction"

3 min read | June 22, 2021
Watch Widewail CEO, Matt Murray, explain why he believes the next phase of digital experience management is post-transaction. Buying, in most cases, is an online activity....
Matt Murray Founder & CEO

5 Strategies to Get More Reviews: Tactics, Tips, Impact, and Effort to Get Each Done

11 min read | June 14, 2021
5 strategies to get more reviews for your local business. Tips, tactics, impact, and answers on how to get Google reviews.
Jake Hughes Marketing Manager

[Case Study] 3 Ways to Boost Brand Social Media Reach with Employees // Local Marketing Insider #009

6 min read | June 9, 2021
3 ways local businesses can boost brand social media reach with employee advocates. Local Marketing Insider issue #009 by Widewail.
Jake Hughes Marketing Manager

Can Automation Solve Your Online Review Management Challenges?

6 min read | June 2, 2021
Let’s look at some of the ways that automation can help solve your online review management challenges and which manual solutions can move you closer to review management...
Jake Hughes Marketing Manager

Why Google is the Best Consumer Review Platform to Make an Impact for Local Business

7 min read | May 27, 2021
90% market share. 158m monthly GMB searches. Why focusing on Google reviews will have the most impact on your local business.
Jake Hughes Marketing Manager

Local Marketing Insider #008 // How to Analyze Your Competitor's Reputation in 6 Steps

7 min read | May 26, 2021
Learn the six data points you should collect to understand your competitor's online reputation and reputation strategy. Use this to determine how to beat competitors in local...
Jake Hughes Marketing Manager

Local Marketing Insider #007 // Pinterest 2021 Trends Report

7 min read | May 11, 2021
Pinterest keywords capture the collective imagination and are littered with trending ideas. Learn how to use these unique ideas now to set your local marketing apart.
Jake Hughes Marketing Manager

Key Questions to Ask When Hiring a Reputation Management Company

6 min read | May 5, 2021
14 questions to use when searching for the right reputation management vendor for your local business.
Jake Hughes Marketing Manager

How to Find the Right Reputation Management Company Without Wasting Time & Money on the Wrong Choice

8 min read | May 5, 2021
Shopping around for an outsourced reputation management partner? Here's the information to consider when making the best choice for your business.
Jake Hughes Marketing Manager

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.