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Management Takeover: How to Improve a Multifamily Property’s Reputation After Acquisition

7 min read | December 12, 2022
Acquiring a new multifamily property can bring a lot of challenges for your team. Don't let reputation management strategies slip through the cracks.
Keaton Smith Content Marketing Specialist

What is Reputation Management?

12 min read | December 6, 2022
Reputation management is the act of monitoring, generating, and responding to customer engagement across multiple review sites to improve brand image.
Jake Hughes Director of Marketing

Review-led Talent Acquisition & Employer Branding - Part 1: How Glassdoor Reviews Build Trust for Job Seekers

8 min read | December 5, 2022
We’ve put together a series of solutions to help you capitalize on the power of the employee voice and define your recruitment marketing tactics.
Emily Keenan Content Marketing Specialist

No Sweat: How to Handle a Google Reviews PR Micro Disaster // Local Marketing Insider #047

9 min read | November 29, 2022
Review spam event? Do these 4 things in the first 72 hours.
Jake Hughes Director of Marketing

What Is Local Business Listing Management and Why Is It Important?

8 min read | November 22, 2022
Learn about business listings management and why it's critical for helping to boost local SEO and CTR with our intro to listings sites & directories.
Dave Pye Director of Search

How to Remove Bad Reviews: Our Best Google-Approved Practices

14 min read | November 16, 2022
There's no guaranteed way to delete bad reviews, but with a solid response strategy you may convince the customer to update their initial feedback in your favor.
Emily Keenan Content Marketing Specialist

How to Kickstart Word-of-Mouth Marketing: A Tactical Guide // Local Marketing Insider #046

11 min read | November 8, 2022
How to kickstart word-of-mouth marketing in 3 steps.
Jake Hughes Director of Marketing

AI Review Response Tools - Friend or Foe? // Local Marketing Insider #045

9 min read | October 26, 2022
AI review response writing tools: best as writing assistants, not writer replacements.
Jake Hughes Director of Marketing

12 Online Reputation Management Strategies

19 min read | October 24, 2022
Reputation management strategy recommendations to get more Google reviews, increase volume, improve your visibility online and master the fundamentals.
Keaton Smith Content Marketing Specialist

9 Ways to Bring Authenticity to Your Review Response

7 min read | October 14, 2022
Online review response authenticity is important. In this post, we discuss 9 steps for ensuting all your customers receive an authentic review response.
Jane Garfinkel Product Manager

The Future of Local Search: Convenient, Visual // Local Marketing Insider #044

7 min read | October 11, 2022
With the introduction of /multisearch near me/ search functionality by Google, the complete toolset of visual search is now available to local businesses. Visual search is...
Jake Hughes Director of Marketing

Customer Review Response Guide - The Update

8 min read | October 7, 2022
Our popular Review Response Guide has undergone a dramatic update, increasing its value to your business's Google and Facebook review response strategies.
Dave Pye Director of Search

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.