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    Widewail Blog

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    How to Increase Your Google Star Rating

    7 min read | April 9, 2021
    How do you increase your local business's Google star rating? These six steps will help you activate the voice of your already-existing happy customers, drowning out negative...
    Jake Hughes Marketing Manager

    Local Marketing Insider #004 // 50 Quick Online Reputation Management Tips

    8 min read | March 31, 2021
    50 quick online reputation management tips to help you think differently about how to connect with customers, generate feedback, and make an impact. Strategies Widewail has...
    Jake Hughes Marketing Manager

    Local Marketing Insider #003 // Apple Maps Quietly Releases Native Ratings

    3 min read | March 16, 2021
    Apple Maps is quietly releasing a native ratings feature. Not yet available in the US, the feature was first introduced fall of 2020 and is currently live in select markets.
    Jake Hughes Marketing Manager

    How to Get More Reviews: Insider Secrets

    7 min read | March 10, 2021
    If you want to get more reviews for your local business this month, not “by Q4”, do these 5 things. Ask everyone, make it easy, leverage SMS, respond to all feedback, think...
    Jake Hughes Marketing Manager

    How to Nest Department Listings on Google My Business

    7 min read | March 3, 2021
    In this article, we will discuss which nesting options your business qualifies for, how to create additional pages and the benefits of doing so.
    Jane Garfinkel Response Team Lead

    Local Marketing Insider #002 // Cheap, or best?

    11 min read | March 2, 2021
    Think about what you would expect to find if you searched "cheap refrigerator" vs. "best affordable refrigerator". Both approaches will surface inexpensive options, but the...
    Jake Hughes Marketing Manager

    6 Online Reputation Management Metrics You Should Start Tracking Today

    8 min read | February 24, 2021
    Before you can take steps to improve your online reputation, you need a sustainable way to measure your progress. That means tracking metrics. We breakdown the key metrics...
    Jane Garfinkel Response Team Lead

    Local Marketing Insider #001 // 7 Review Benchmarks for 2021

    8 min read | February 17, 2021
    Welcome to the first issue of Local Marketing Insider, a newsletter by Widewail. Bite-sized, to-the-point, trend-driven local marketing stories and data analysis. For issue...
    Jake Hughes Marketing Manager

    WIDEWAIL JOINS CDK GLOBAL PARTNER PROGRAM

    5 min read | February 16, 2021
    PRESS RELEASE: WIDEWAIL JOINS CDK GLOBAL PARTNER PROGRAM
    Jake Hughes Marketing Manager

    Lexus Dealership Increases Review Volume by 185% in First 90 Days with Invite

    2 min read | February 10, 2021
    A Lexus dealer near Baltimore improves review volume by 185% and reduces negative review percentage by 75% after only 90 days.
    Dave Pye Director of Search

    SMS Marketing vs. Email Marketing: When to Use Which?

    12 min read | February 10, 2021
    Neither SMS marketing nor email marketing is better, they just are best used in different situations. We cover everything you need to know to best use both.
    Emily Keenan Review Response Specialist

    Why Review Frequency is More Important than Volume

    8 min read | February 4, 2021
    Having a huge lifetime review total is important, but in 2021 real review generation success is measured by review frequency. Learn more about why review frequency should be...
    Emily Keenan Review Response Specialist

    Local Marketing Insider

    Bite-sized, to-the-point, trend-driven local marketing stories and tactics.