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Featured

The Rise of Near Me & Other Search Trends // Local Marketing Insider #064

9 min read | August 2, 2023
The rise of near me searches and other subjects on Google Trends. Rebooting a classic LMI article with new ideas and new data.
Jake Hughes Director of Marketing
Artificial Intelligence

AI for Review Response in Automotive: Pitfalls, Best Practices & Examples

19 min read | July 20, 2023
Can AI be trusted as a solution to the time-consuming task of responding to customer reviews? Or should human approval remain part of the process?
Dave Pye Director of Search
Featured

Going Steady // Local Marketing Insider #063

7 min read | July 19, 2023
Unique review strategies for businesses with long-term customer relationships.
Jake Hughes Director of Marketing
Listings Management

Product Launch: Take Control of Your Online Footprint with Listings Management

4 min read | July 11, 2023
Widewail is excited to announce our newest product: Listings Management. Use a central dashboard to maintain and monitor your business listings with ease.
Team Widewail Team Widewail
Review Generation

8 Reputation Terms You Need to Know to Boost Trust in Your Business

9 min read | July 6, 2023
This comprehensive glossary will help you plan and implement a winning reputation strategy.
Heather Zambarano Review Response Specialist
Featured

Uncover Hidden Insights from Customer Feedback with ChatGPT, Quickly & For Free // Local Marketing Insider #062

8 min read | June 28, 2023
A beginner's guide to extracting customer insights with ChatGPT from customer feedback like reviews, surveys, support emails, video testimonial transcripts & more. Learn how...
Jake Hughes Director of Marketing
Review Generation

How to Build Your Online Reputation for Lease-ups

10 min read | June 23, 2023
With these five tips, learn how to market and manage the online reputation of a new multifamily lease-up property.
Emily Keenan Content Marketing Specialist
Featured

6 VP-Level Reputation Metrics That Will Make Your QBRs Standout // Local Marketing Insider #061

5 min read | June 14, 2023
Reputation metrics are the lifeblood of running an effective strategy. The problem: merely looking at your ratings isn’t good enough.
Jake Hughes Director of Marketing
Video

5 Examples of Customer Video Testimonials Being Used Online

12 min read | June 9, 2023
To highlight the power of Invite Video, we're showcasing a handful of examples of video testimonials used on our customer's Facebook pages, websites and more.
Emily Keenan Content Marketing Specialist

4 Reasons Why Business Listings Benefit Local SEO // Local Marketing Insider #060

5 min read | May 31, 2023
Backlinks, citations, NAP alignment and more.
Jake Hughes Director of Marketing
Reputation Management

How to Use Reviews to Manage Your Business More Effectively

7 min read | May 25, 2023
Use reviews to identify operational opportunities and manage teams more effectively. With robust reporting metrics, it's easy to do so.
Emily Keenan Content Marketing Specialist
Featured

How Marketing “Groundedness” Increases Willingness to Buy // Local Marketing Insider #059

6 min read | May 17, 2023
The major idea: people seek groundedness in life and when they shop and are willing to pay more to find it - 60% more.
Jake Hughes Director of Marketing

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.