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What Is Local Business Listing Management and Why Is It Important?

8 min read | November 22, 2022
Learn about business listings management and why it's critical for helping to boost local SEO and CTR with our intro to listings sites & directories.
Dave Pye Director of Search

16 Best Free Email Marketing Newsletters in 2022

16 min read | November 2, 2022
16 free email newsletters we recommend local marketers and business owners subscribe to for great marketing ideas delivered to inboxes on a regular basis.
Emily Keenan Review Response Specialist

Six User-Generated Content (UGC) Videos to Inspire Your Next Campaign

10 min read | October 26, 2022
UGC video testimonials establish trust in an authentic way. We’ve compiled six great examples of user-generated content to get your creative juices flowing.
Colleen Bierschenk Review Response Specialist

New “Nearby” Feature on TikTok Could Make Local Businesses More Discoverable by Gen Z Audience

7 min read | September 19, 2022
With new features like a Nearby feed in the works, TikTok looks to be a promising channel for local businesses to market to Gen Z users.
Keaton Smith Review Response Specialist

Tips for Google Business Profile: Service area business vs. traditional brick and mortar

6 min read | May 4, 2022
Be clear about what type of business you are. Here's how to confirm in your Google Business Profile if you are a service area business or brick and mortar.
Keaton Smith Review Response Specialist

How to Audit/Optimize Your Google Business Profile (The Strategic Way)

12 min read | April 4, 2022
If your business’ GBP (formerly known as Google My Business) is due for a Google Business Profile optimization check-up, here are some key do’s and don’ts.
Keaton Smith Review Response Specialist

How Google Decides What Reviews Are Most Relevant

6 min read | March 28, 2022
This guide breaks down what the “Most Relevant” feature on your GBP page is and how Google selects which reviews are actually the most relevant. 
Keaton Smith Review Response Specialist

How to add and manage photos on your Google Business Profile

4 min read | March 21, 2022
Including images on your business’ Google Business Profile is a great way to shape the first impression your prospective customers get.
Keaton Smith Review Response Specialist

What is Reputation Management?

9 min read | March 7, 2022
Reputation management is the act of monitoring, generating, and responding to customer engagement across multiple review sites to improve brand image.
Jake Hughes Marketing Manager

3 Ways to Incentivize Customers to Leave Video Testimonials

6 min read | February 24, 2022
Video testimonials establish trust between your business and its customers, but sometimes your customers can be a little camera-shy. Here are our top 3 suggestions on how you...
Colleen Bierschenk Review Response Specialist

Use this Amazing Behavioral Science Principle to Attract New Customers

9 min read | February 7, 2022
According to the self-reference effect, relatable content helps potential buyers identify their needs within your product and makes your marketing more persuasive and...
Jake Hughes Marketing Manager

What is A2P 10DLC?

10 min read | January 4, 2022
“Application-to-person 10-digit long codes” should turn consumers toward your business, while you spend less.
Jake Hughes Marketing Manager

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