Think of online reviews as the first domino to fall in the series of events from awareness to conversion. The more positive online reviews you generate, the lower your cost...
Neither SMS marketing nor email marketing is better, they just are best used in different situations. We cover everything you need to know to best use both.
Hospitality veteran Justin Essner explores how hotel brands can use review content to help drive customers to book directly rather than from online travel agencies...
Yelp filters reviews for a number of reasons, meaning that some of your positive reviews could end up on a separate page. In this blog post we discuss Yelp's "Not Currently...
