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Posts by Jane Garfinkel

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About the Author

I’m a New Jersey native who joined the Widewail team during my brief stint in Burlington. Now living in Jersey City, I currently serve as the Response Team Lead and Content Specialist. My background is in writing and my work has been published by Thrillist, Reductress, McSweeneys, The Rumpus, and more. I occasionally update my own blog No Meat, Some Potatoes, and in my free time I hang out with my dog Jake.
Local Marketing

How to Nest Department Listings on Google My Business

8 min read | March 3, 2021
In this article, we will discuss which nesting options your business qualifies for, how to create additional pages and the benefits of doing so.
Jane Garfinkel Response Team Lead
Reputation Management

6 Online Reputation Management Metrics You Should Start Tracking Today

8 min read | February 24, 2021
Before you can take steps to improve your online reputation, you need a sustainable way to measure your progress. That means tracking metrics. We breakdown the key metrics...
Jane Garfinkel Response Team Lead
Review Generation

Your Customers Want You to Text Them. Really.

6 min read | December 3, 2020
Only 20% of businesses use text to communicate with their customers, and yet 69% of customers would prefer to communicate with businesses via text. Learn more about why and...
Jane Garfinkel Response Team Lead
Review Response

7 Ways to Bring Authenticity to Your Review Response

6 min read | December 1, 2020
In this blog, we will discuss seven steps you can take to ensure all of your customers receive an authentic review response. 
Jane Garfinkel Response Team Lead

15 Lessons After Responding to 450,000 Online Reviews

13 min read | October 2, 2020
Jane, Responder and first employee at Widewail, has been responding to customer reviews for the better part of two years. Here are 15 of her favorite lessons and tactics you...
Jane Garfinkel Response Team Lead

Automotive Customer Service Trends in the Age of Coronavirus

4 min read | July 13, 2020
Since March, Forty-six percent of consumers are spending an additional four hours a day on their phones and localized, auto-industry-specific searches are up 22% in the last...
Jane Garfinkel Response Team Lead
Reputation Management

No Response Is a Response: The Hard Truth About Ignoring Your Customers

4 min read | June 19, 2020
71% of people who read online reviews say they are more likely to patronize a business that responds. Responding could be the competitive advantage you need to win more...
Jane Garfinkel Response Team Lead

Google My Business During COVID-19: What's Changed

5 min read | March 31, 2020
Google now is making ‘Google Posts’ available through the API for chain businesses and making attributes such as “Delivery Available” more prominent in the near future.
Jane Garfinkel Response Team Lead
Reputation Management

Widewail vs. Reputation.com: Review Management

5 min read | March 13, 2020
Widewail vs. Reputation.com, how do the two services compare?
Jane Garfinkel Response Team Lead

Yext Review Response Features | Yext vs. Widewail

5 min read | February 10, 2020
How do Widewail and Yext compare? In short, Yext is a software platform, Widewail is a managed service. Read for a full comparison of the two businesses’ product offerings.
Jane Garfinkel Response Team Lead
Local Marketing

Not Recommended Yelp Reviews - How Yelp Filters Reviews

4 min read | January 30, 2020
Yelp filters reviews for a number of reasons, meaning that some of your positive reviews could end up on a separate page. In this blog post we discuss Yelp's "Not Currently...
Jane Garfinkel Response Team Lead
Reputation Management

What is the Ideal Google Review Rating? (Hint: It's Surprisingly Low)

4 min read | January 17, 2020
Is 5.0 the Google star rating your business should be shooting for, or is it more complicated? Learn more about how your customers are interpreting different rating levels.
Jane Garfinkel Response Team Lead

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.