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Posts by Jane Garfinkel

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About the Author

I’m a New Jersey native who joined the Widewail team during my brief stint in Burlington. Now living in Jersey City, I currently serve as the Response Team Lead and Content Specialist. My background is in writing and my work has been published by Thrillist, Reductress, McSweeneys, The Rumpus, and more. I occasionally update my own blog No Meat, Some Potatoes, and in my free time I hang out with my dog Jake.
Reputation Management

What is the Ideal Average Google Review Star Rating?

7 min read | June 28, 2024
Is 5/5 the average Google review star rating your business should be shooting for? Learn to manage expectations and how customers interpret different levels.
Jane Garfinkel Product Manager
Reputation Management

How to Report a Google Review

18 min read | June 20, 2024
How do you report / remove a Google review? How should you time responses and follow-up appeals? Our hands-on experience will give you a fighting chance.
Jane Garfinkel Product Manager
Reputation Management

10 Online Reputation Management Metrics You Should Start Tracking Today

14 min read | June 6, 2024
Learn why the ongoing monitoring of these reputation management-related metrics is an opportunity which should not be overlooked. But often is.
Jane Garfinkel Product Manager
Review Response

20 Lessons After Responding to 1,000,000 Online Reviews

18 min read | May 28, 2024
Jane, Responder and first employee at Widewail, has responded to over 50,000 reviews on behalf of our customers. Here are 20 of her favorite lessons and tactics you can...
Jane Garfinkel Product Manager
Trust Marketing

10 Ways to Bring Authenticity to Your Online Review Responses

10 min read | May 21, 2024
Online review response authenticity is important. In this post, we discuss 10 steps for ensuring all your customers receive an authentic review response to their feedback.
Jane Garfinkel Product Manager
Reputation Management

How to Set Up Google Alerts (And Why You Should)

7 min read | September 28, 2023
Creating Google Alerts is an important first step in any reputation management strategy. Learn to manage and customize alerts for brand monitoring and more.
Jane Garfinkel Product Manager
Review Response

7 Surprising Reasons Why Negative Reviews Are Valuable

8 min read | September 13, 2023
Don't shy away from negative reviews. Embrace them! These best practices will help you use critical feedback to your reputation and business's advantage.
Jane Garfinkel Product Manager
Local Marketing

How to Nest Department Listings on Google My Business

7 min read | March 3, 2021
In this article, we will discuss which nesting options your business qualifies for, how to create additional pages and the benefits of doing so.
Jane Garfinkel Product Manager
Review Generation

Your Customers Want You to Text Them. Really.

6 min read | December 3, 2020
Only 20% of businesses use text to communicate with their customers, and yet 69% of customers would prefer to communicate with businesses via text. Learn more about why and...
Jane Garfinkel Product Manager
Reputation Management

Automotive Customer Service Trends in the Age of Coronavirus

4 min read | July 13, 2020
Since March, Forty-six percent of consumers are spending an additional four hours a day on their phones and localized, auto-industry-specific searches are up 22% in the last...
Jane Garfinkel Product Manager
Reputation Management

No Response Is a Response: The Hard Truth About Ignoring Your Customers

4 min read | June 19, 2020
71% of people who read online reviews say they are more likely to patronize a business that responds. Responding could be the competitive advantage you need to win more...
Jane Garfinkel Product Manager

Google My Business During COVID-19: What's Changed

6 min read | March 31, 2020
Google now is making ‘Google Posts’ available through the API for chain businesses and making attributes such as “Delivery Available” more prominent in the near future.
Jane Garfinkel Product Manager

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.