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Posts by Jane Garfinkel

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About the Author

I’m a New Jersey native who joined the Widewail team during my brief stint in Burlington. Now living in Jersey City, I currently serve as the Response Team Lead and Content Specialist. My background is in writing and my work has been published by Thrillist, Reductress, McSweeneys, The Rumpus, and more. I occasionally update my own blog No Meat, Some Potatoes, and in my free time I hang out with my dog Jake.
Reputation Management

How to Set Up Google Alerts (And Why You Should)

7 min read | September 28, 2023
Creating Google Alerts is an important first step in any reputation management strategy. Learn to manage and customize alerts for brand monitoring and more.
Jane Garfinkel Product Manager
Review Response

7 Surprising Reasons Why Negative Reviews Are Valuable

8 min read | September 13, 2023
Don't shy away from negative reviews. Embrace them! These best practices will help you use critical feedback to your reputation and business's advantage.
Jane Garfinkel Product Manager
Reputation Management

How to Report a Google Review

5 min read | December 22, 2022
Removal isn't guaranteed, but businesses can report Google reviews as misinformation, slander, or other policy violations. Here are the steps you can take.
Jane Garfinkel Product Manager
Trust Marketing

9 Ways to Bring Authenticity to Your Review Response

7 min read | October 14, 2022
Online review response authenticity is important. In this post, we discuss 9 steps for ensuting all your customers receive an authentic review response.
Jane Garfinkel Product Manager
Local Marketing

How to Nest Department Listings on Google My Business

7 min read | March 3, 2021
In this article, we will discuss which nesting options your business qualifies for, how to create additional pages and the benefits of doing so.
Jane Garfinkel Product Manager
Reputation Management

6 Online Reputation Management Metrics You Should Start Tracking Today

8 min read | February 24, 2021
Before you can take steps to improve your online reputation, you need a sustainable way to measure your progress. That means tracking metrics. We breakdown the key metrics...
Jane Garfinkel Product Manager
Review Generation

Your Customers Want You to Text Them. Really.

6 min read | December 3, 2020
Only 20% of businesses use text to communicate with their customers, and yet 69% of customers would prefer to communicate with businesses via text. Learn more about why and...
Jane Garfinkel Product Manager

15 Lessons After Responding to 450,000 Online Reviews

12 min read | October 2, 2020
Jane, Responder and first employee at Widewail, has been responding to customer reviews for the better part of two years. Here are 15 of her favorite lessons and tactics you...
Jane Garfinkel Product Manager

Automotive Customer Service Trends in the Age of Coronavirus

4 min read | July 13, 2020
Since March, Forty-six percent of consumers are spending an additional four hours a day on their phones and localized, auto-industry-specific searches are up 22% in the last...
Jane Garfinkel Product Manager
Reputation Management

No Response Is a Response: The Hard Truth About Ignoring Your Customers

4 min read | June 19, 2020
71% of people who read online reviews say they are more likely to patronize a business that responds. Responding could be the competitive advantage you need to win more...
Jane Garfinkel Product Manager

Google My Business During COVID-19: What's Changed

6 min read | March 31, 2020
Google now is making ‘Google Posts’ available through the API for chain businesses and making attributes such as “Delivery Available” more prominent in the near future.
Jane Garfinkel Product Manager
Reputation Management

Widewail vs. Reputation.com: Review Management

5 min read | March 13, 2020
Widewail vs. Reputation.com, how do the two services compare?
Jane Garfinkel Product Manager

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.