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Posts by Jane Garfinkel

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About the Author

I’m a New Jersey native who joined the Widewail team during my brief stint in Burlington. Now living in Jersey City, I currently serve as the Response Team Lead and Content Specialist. My background is in writing and my work has been published by Thrillist, Reductress, McSweeneys, The Rumpus, and more. I occasionally update my own blog No Meat, Some Potatoes, and in my free time I hang out with my dog Jake.
Local Marketing

How to Nest Department Listings on Google My Business

12 min read | May 23, 2025
In this article, we will discuss which nesting options your business qualifies for, how to create additional pages and the benefits of doing so.
Jane Garfinkel Product Manager
Reputation Management

10 Reasons Why Customer Loyalty Is Important For Your Business

11 min read | April 29, 2025
Loyal customers reduce marketing costs and improve your reputation. Increasing customer retention by just 5% can increase profits by 25%.
Jane Garfinkel Product Manager
Review Response

How to Remove Fake Google Reviews

8 min read | March 26, 2025
Fake reviews can damage your rating and your reputation. The next time you receive a fake review on Google, follow these steps to address it and potentially get it removed.
Jane Garfinkel Product Manager
Review Response

Negative Reviews? 10 Things Not To Do

12 min read | November 25, 2024
Gain effective tips and strategies for responding to negative reviews and handling unhappy customers.
Jane Garfinkel Product Manager

How Online Customer Service is Actually Free Marketing

8 min read | November 11, 2024
Explore how online customer service acts as free marketing, improves your online reputation, and fosters customer loyalty.
Jane Garfinkel Product Manager

8 Signs Your Business Needs Online Review Management

11 min read | October 31, 2024
Check out 8 signs that your business needs reputation monitoring. Do any of them apply to you?
Jane Garfinkel Product Manager

10 Key Strategies to Boost Your Business's Online Reputation

11 min read | October 18, 2024
Elevate your online reputation with these 10 essential strategies, from asking for reviews to sharpening your brand’s online presence.
Jane Garfinkel Product Manager
Reputation Management

What is the Ideal Average Google Review Star Rating?

7 min read | June 28, 2024
Is 5/5 the average Google review star rating your business should be shooting for? Learn to manage expectations and how customers interpret different levels.
Jane Garfinkel Product Manager
Reputation Management

How to Report a Google Review

18 min read | June 20, 2024
How do you report / remove a Google review? How should you time responses and follow-up appeals? Our hands-on experience will give you a fighting chance.
Jane Garfinkel Product Manager
Reputation Management

10 Online Reputation Management Metrics You Should Start Tracking Today

14 min read | June 6, 2024
Learn why the ongoing monitoring of these reputation management-related metrics is an opportunity which should not be overlooked. But often is.
Jane Garfinkel Product Manager
Review Response

20 Lessons After Responding to 1,000,000 Online Reviews

18 min read | May 28, 2024
Jane, Responder and first employee at Widewail, has responded to over 50,000 reviews on behalf of our customers. Here are 20 of her favorite lessons and tactics you can...
Jane Garfinkel Product Manager
Trust Marketing

10 Ways to Bring Authenticity to Your Online Review Responses

10 min read | May 21, 2024
Online review response authenticity is important. In this post, we discuss 10 steps for ensuring all your customers receive an authentic review response to their feedback.
Jane Garfinkel Product Manager

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.