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Google Business Profile 101

Learn the basics of Google Business Profile (formerly known as Google My Business), how to claim your panel, and get started building your online reputation.
Take Free Course
Lesson 1

Setting Up Your Google Business Profile

How to set up your Google Business Profile for the first time.
Lesson 2

Optimize Your GBP

How to add your business hours, business attributes, and more, all of which will help Google and potential customers know what your business is all about.
Lesson 3

Your Guide to Publishing GBP Posts

Why, what, and how to post on your Google Business Profile.
Lesson 4

Getting Started with Google Customer Reviews

How your reviews can improve search ranking, build credibility, and earn trust.
Lesson 5

How to Communicate with Customers Via Google

Explore the variety of ways to communicate with prospects and make it easier for them to become customers.

Google Business Profile 201

Dig deeper into advanced strategies for turning your GBP into an effective marketing tool.
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Lesson 1

How GBP Optimization Enables More Conversions

Use your Google Business Profile to convert random searchers to paying customers.
Lesson 2

How to Rank in Local Search with GBP

Rank in local search to get your business on the map and in front of prospective customers at the exact moment they are searching for businesses like yours.

Lesson 3

Intermediate Online Review Management Techniques

How to manage your business's reputation using reviews.
Lesson 4

Getting Started with GBP Insights

Use GBP Insights, Google's reporting and analytics tool, to see how customers find your listing on Google Search and Maps, and what they do after they find it.
Lesson 5

Nesting GBP Department Listings

How to create additional pages to account for departments within a larger organization.
Lesson 6

Why You Need to Manage Your GBP Q&A Section

How to improve your Google Business Profile and provide accurate information about your business by leveraging the Q&A tool.

Reviews 101

Discover the reputation management best practices for generating and responding to reviews.
Take Free Course
Lesson 1

How to Effectively Monitor Your Online Reviews

Learn why monitoring your reviews is important and the variety of options you have to do this.
Lesson 2

How to Increase Your Google Star Rating

Here's what your target star rating should be and all the tactics to get you there.

Lesson 3

How to Respond to Positive Reviews

Squeeze the most value out of a simple response to your happy customers.
Lesson 4

How to Respond to Negative Reviews

These tips will help you respond to the more challenging reviews.

Lesson 5

How To Get Hundreds of Reviews a Month

Increase the volume of reviews your business receives to maximize potential to improve your star rating.
Lesson 6

Why Reviews are the Best Local SEO Strategy

How your review management impacts how easily people discover your business online.