Widewail Blog
Featured Post

How to Increase Your Google Star Rating

6 MIN READ | April 9, 2021

How do you increase your local business's Google star rating? Great question. The obvious answer is to improve the experience at your store for your customers.

Jake Hughes Marketing Manager

Local Marketing Insider

A newsletter by Widewail. Get the latest industry insights, in your inbox 2x per month. Bite-sized, trend-driven stories to take your local business marketing to the next level. To get started, we'll send you our favorite issues.

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Reputation Management

Why Should Small Businesses Invest in Reputation Management?

7 min read | April 15, 2021
Barring a major scandal, brands like Coca-Cola and Amazon don't have to worry as much about daily reputation management, as their brands have been carefully tailored over...
Jake Hughes Marketing Manager

Local Marketing Insider #005 // How People Decide What to Buy

9 min read | April 14, 2021
Even at 94 pages, I couldn’t put this report down.
Jake Hughes Marketing Manager
Featured

How to Increase Your Google Star Rating

6 min read | April 9, 2021
How do you increase your local business's Google star rating? Great question. The obvious answer is to improve the experience at your store for your customers.
Jake Hughes Marketing Manager

Local Marketing Insider #004 // 50 Quick Online Reputation Management Tips

8 min read | March 31, 2021
A $1,000 ad will never impress your prospects as much as an overwhelmingly positive 5-star review.
Jake Hughes Marketing Manager

Local Marketing Insider #003 // Apple Maps Quietly Releases Native Ratings

3 min read | March 16, 2021
23.3 million. That’s Apple Maps’ monthly user count according to Statista.
Jake Hughes Marketing Manager
Review Generation

How to Get More Reviews: Insider Secrets

7 min read | March 10, 2021
Picture this: It's dinner time and you're in the mood for a pizza. But the place around the corner is played out. Time for something new. So you call up 400 of your...
Jake Hughes Marketing Manager
Local Marketing

How to Nest Department Listings on Google My Business

8 min read | March 3, 2021
Managing a single Google My Business page might seem like enough work, but Google offers some businesses the option to add additional pages. In this article, we will...
Jane Garfinkel Response Team Lead

Local Marketing Insider #002 // Cheap, or best?

11 min read | March 2, 2021
When your customers search, they often use modifiers. They aren’t just looking for a couch, they're looking for the right couch.  People use modifiers to add specificity...
Jake Hughes Marketing Manager
Reputation Management

6 Online Reputation Management Metrics You Should Start Tracking Today

8 min read | February 24, 2021
You’ve set up your Google My Business page, you monitor your social media sites, and you ask customers to post a review after they make a purchase.
Jane Garfinkel Response Team Lead

Local Marketing Insider #001 // 7 Review Benchmarks for 2021

8 min read | February 17, 2021
Welcome to the first issue of Local Marketing Insider, a newsletter by Widewail. Before we get into the 7 Review Performance Benchmarks for 2021, I’d like to introduce...
Jake Hughes Marketing Manager
News

WIDEWAIL JOINS CDK GLOBAL PARTNER PROGRAM

5 min read | February 16, 2021
BURLINGTON, VT (February 16, 2021) – Widewail, the leading reputation management and social media engagement platform, today announced that it has become a participant in...
Jake Hughes Marketing Manager
Case Study

Lexus Dealership Increases Review Volume by 185% in First 90 Days with Invite

2 min read | February 10, 2021
What does an established and well-respected local Lexus dealership do when, despite their sterling brick-and-mortar reputation, they start losing local organic search...
Dave Pye Director of Search

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.