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When Negative Reviews Are a Good Thing // Local Marketing Insider #055

5 MIN READ | March 22, 2023

Hey! Welcome to Local Marketing Insider where 9,000+ local marketing professionals get better at reputation strategy & more with insights delivered 2x a month. Read the other...

Jake Hughes Marketing Manager

Local Marketing Insider

A newsletter by Widewail. Get the latest industry insights, in your inbox 2x per month. Bite-sized, trend-driven stories to take your local business marketing to the next level. To get started, we'll send you our favorite issues.

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After Getting More Reviews With Widewail's Square Integration, It’s Time to Respond to Them 

11 min read | March 29, 2023
Tips and tricks to responding to reviews generated via Widewail's Square Integration
Emily Keenan Review Response Specialist

How to Increase Your Google Star Rating via Reviews

12 min read | March 24, 2023
How do you increase your business's Google star rating using reviews? These key points will help activate the voice of happy customers while reducing negative commentary.
Jake Hughes Marketing Manager

When Negative Reviews Are a Good Thing // Local Marketing Insider #055

5 min read | March 22, 2023
Learn how a 1-star review can drive a higher intent to purchase (academic study). How identity, rivalry and belonging are strong motivators and how the message vs. messenger...
Jake Hughes Marketing Manager

5 Review Sites to List Your Business on Besides Google

8 min read | March 20, 2023
Consumers use more than Google to discover local businesses. Consider setting up local business listings on these 5 sites to maximize your visibility.
Keaton Smith Review Response Specialist

How Reputation Management Software Can Work Seamlessly with Square POS

9 min read | March 14, 2023
With an automated app like Widewail, Square users can get more reviews and video testimonials from their customers by sending personalized texts after a purchase is made.
Emily Keenan Review Response Specialist

8 Strategies to Get More Reviews: Tactics, Tips, Impact, and Effort

19 min read | March 10, 2023
Get more reviews: 8 strategies for your local business. Tips, tactics, impact, and answers on how to get Google reviews.
Jake Hughes Marketing Manager

Widewail Integration With Square POS Now Live in the Square App Marketplace

7 min read | March 9, 2023
Widewail’s Invite software is now integrated with Square to bring businesses the option to collect reviews and improve their reputation management strategies.
Jake Hughes Marketing Manager

Local Marketing Insider #054 // 13 Incredibly Useful Websites (All Free)

8 min read | March 7, 2023
13 incredibly useful web tools (all free).
Jake Hughes Marketing Manager

How to Choose a Listings Management Service

8 min read | February 27, 2023
When assessing all the tools and services out there that can help you maintain your business's listings across the web, here are the features to look for.
Keaton Smith Review Response Specialist

This Ad Format Gets 10x CTR // Local Marketing Insider #053

7 min read | February 21, 2023
Exclusive case study: How customer review video for car dealers is generating social ads with 10x the CTR of static image ads.
Jake Hughes Marketing Manager

Review-led Talent Acquisition & Employer Branding - Part 7: Recruitment Marketing Strategies That Won’t Blow Up Your Budget

7 min read | February 17, 2023
Following the Trust Marketing framework with these tactics can kickstart or optimize your recruitment marketing strategy and cost less than you'd expect.
Emily Keenan Review Response Specialist

8 Ways to Get More Google Reviews of Your Products

11 min read | February 15, 2023
Looking to get more Google reviews? Whether a single-person shop, or a nationwide chain, here are 8 proven DIY product review generation strategies.
Keaton Smith Review Response Specialist

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.