Widewail Blog
Featured Post

Widewail Turns 3, Announces $1.5M Seed Funding

4 MIN READ | July 14, 2021

This month, Widewail turns three.

Matt Murray Founder & CEO

Local Marketing Insider

A newsletter by Widewail. Get the latest industry insights, in your inbox 2x per month. Bite-sized, trend-driven stories to take your local business marketing to the next level. To get started, we'll send you our favorite issues.

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Reputation Management

How to Repair Your Company's Online Reputation Performance

7 min read | August 2, 2021
Learn about the metrics that contribute to your company's online reputation performance and use these strategies to manage or repair how you score.
Jake Hughes Marketing Manager
Video

How Reviews Impact Local SEO

5 min read | July 23, 2021
Watch Widewail CEO Matt Murray explain in detail how reviews and reputation management impact local SEO rankings for local businesses in 2021.
Matt Murray Founder & CEO

Local Marketing Insider #012 // Web Tools We Love

8 min read | July 21, 2021
14 free web tools local marketers can use to market better in 2021.
Jake Hughes Marketing Manager
Featured

Widewail Turns 3, Announces $1.5M Seed Funding

4 min read | July 14, 2021
Widewail turns 3, announces $1.5M in seed funding to help build trust between more local businesses and the communities they serve.
Matt Murray Founder & CEO

Local Marketing Insider #011 // Modeling Reputation ROI

4 min read | July 7, 2021
Use Widewail's new modeling tool to see the impact a review generation strategy could have on your business, built with your specific reputation metrics.
Jake Hughes Marketing Manager
Reputation Management

Power Your Inbound Marketing Strategy with Review Management

9 min read | July 1, 2021
Learn how to take your inbound marketing strategy to the next level by adding a review generation and review response strategy into the mix.
Jake Hughes Marketing Manager
Video

Why displaying trust broadly is critical for modern business success

3 min read | July 1, 2021
Trust is such an interesting topic, especially in business. Follow Matt Murray as he explains the evolution of trust in society over the past 200 years and how that informs...
Matt Murray Founder & CEO

10 Common Prospect Questions and How to Answer with GMB // Local Marketing Insider #010

7 min read | June 23, 2021
If setting up your GMB account and entering basic information is the “101 class,” answering these 10 prospect questions using the full scope of GMB tools is the “201 class.”
Jake Hughes Marketing Manager
Reputation Management

How Reputation Management Can Drive Advocacy & Power the Flywheel

8 min read | June 22, 2021
Learn how Hubspot's flywheel model for growth can be powered by reputation management.
Jake Hughes Marketing Manager
Video

Widewail CEO: "The Future of Digital Experience Management is Post-Transaction"

3 min read | June 22, 2021
Watch Widewail CEO, Matt Murray, explain why he believes the next phase of digital experience management is post-transaction. Buying, in most cases, is an online activity....
Matt Murray Founder & CEO
Review Generation

5 Strategies to Get More Reviews: Tactics, Tips, Impact, and Effort to Get Each Done

9 min read | June 14, 2021
5 strategies to get more reviews for your local business. The tips, tactics, impact, and effort to make each strategy a reality today.
Jake Hughes Marketing Manager

[Case Study] 3 Ways to Boost Brand Social Media Reach with Employees // Local Marketing Insider #009

6 min read | June 9, 2021
3 ways local businesses can boost brand social media reach with employee advocates. Local Marketing Insider issue #009 by Widewail.
Jake Hughes Marketing Manager

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.