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Apple Business Connect // Local Marketing Insider #051

5 MIN READ | January 24, 2023

Last week Apple launched its refreshed local business profile tool, Apple Business Connect.

Jake Hughes Marketing Manager

Local Marketing Insider

A newsletter by Widewail. Get the latest industry insights, in your inbox 2x per month. Bite-sized, trend-driven stories to take your local business marketing to the next level. To get started, we'll send you our favorite issues.

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Review-led Talent Acquisition & Employer Branding - Part 6: Real-World Examples of Employer Branding

9 min read | January 27, 2023
Trust marketing comes in all shapes and sizes. Here are some ways it can look in a recruiting strategy.
Emily Keenan Review Response Specialist

18 Questions You Can Ask to Turn a Good Video Review Into a Great One

10 min read | January 25, 2023
Video testimonials increase conversions via social proof. Here are 18 video review seed questions to ensure customer feedback relevant to future prospects.
Abby Leathers Review Response Specialist

Apple Business Connect // Local Marketing Insider #051

5 min read | January 24, 2023
Last week Apple launched its refreshed local business profile tool, Apple Business Connect. Learn what's new and what's not.
Jake Hughes Marketing Manager

Listings-Powered Growth: How Maintaining and Optimizing Online Business Listings Can Increase Revenue

6 min read | January 23, 2023
Tracking all of your listings online and keeping them up to date can have a direct impact on your bottom line by getting more customers in the door.
Keaton Smith Review Response Specialist

Review-led Talent Acquisition & Employer Branding - Part 5: How to Launch an Employer Brand in a New City/Location

7 min read | January 18, 2023
Working your way into a new talent pool is the perfect time to reconsider how you are building trust among job seekers in your location.
Emily Keenan Review Response Specialist

Review-led Talent Acquisition & Employer Branding - Part 4: Tips for Responding to Reviews on Glassdoor and Indeed

8 min read | January 12, 2023
Responding to every review is valuable for building trust with your current employees, prospective employees, and search engines alike.
Emily Keenan Review Response Specialist

Local Marketing Insider #050 // Beyond the Basics: 3 Essential Trust Marketing Concepts to Win Over Customers

7 min read | January 11, 2023
Trust Marketing isn't just about reviews. Here are 3 key Trust Marketing concepts that go beyond mainstream thinking.
Jake Hughes Marketing Manager

10 Local Business Listings Management Tools and Services

12 min read | January 10, 2023
10 local business listings management tools and services with information on citation cost, contracts, features, listings longevity, clients - and more.
Dave Pye Director of Search

Review-led Talent Acquisition & Employer Branding - Part 3: How to Use Campaigns to Get the Best Employee Reviews

9 min read | January 5, 2023
Personalized and targeted campaigns can get more reviews and higher quality content for recruitment marketing to attract more top talent in the local market.
Emily Keenan Review Response Specialist

How to Set Up Google Alerts (And Why You Should)

6 min read | January 3, 2023
Creating Google Alerts is an important first step in any reputation management strategy. Learn to manage and customize alerts for brand monitoring and more.
Jane Garfinkel Product Manager

Management Takeover: How to Stay on Top of Reputation Management During a Leadership Transition

9 min read | December 30, 2022
Whether you’re a new hire or a veteran, we’ll help determine where to start to improve your business’s reputation during a management transition.
Keaton Smith Review Response Specialist

Trust Research & Predictions For 2023 // Local Marketing Insider #049

6 min read | December 27, 2022
We end 2022 with the latest trust research and a few predictions for 2023. To summarize, distrust is now the default, according to the Edelman Trust Barometer.
Jake Hughes Marketing Manager

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.