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    Local Marketing Insider #025 // Set Review Volume Goals

    5 MIN READ | January 19, 2022

    I generally don’t hear much talk of businesses setting specific review volume targets. Usually, the mindset is closer to “we need more”.

    Jake Hughes Marketing Manager

    Local Marketing Insider

    A newsletter by Widewail. Get the latest industry insights, in your inbox 2x per month. Bite-sized, trend-driven stories to take your local business marketing to the next level. To get started, we'll send you our favorite issues.

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    Local Marketing Insider #025 // Set Review Volume Goals

    5 min read | January 19, 2022
    Set a weekly review volume target to rank higher in local search, faster. Here's the Widewail approach, broken into bite-sized steps.
    Jake Hughes Marketing Manager

    Full Google Business Profile Setup May Now Take Up to 21 Days

    3 min read | January 14, 2022
    Google has added an additional waiting period when new users are added to a Google Business Profile. Learn about potential related delays involved in setup.
    Dave Pye Director of Search

    Local Marketing Insider #24 // Debunking GMB's Finer Points

    5 min read | January 4, 2022
    Recently I've been reviewing GMB's as part of our free GMB audit program we offer with Widewail Academy. This week for LMI I'm going to look at three optimization...
    Jake Hughes Marketing Manager

    What is A2P 10DLC?

    10 min read | January 4, 2022
    “Application-to-person 10-digit long codes” should turn consumers toward your business, while you spend less.
    Jake Hughes Marketing Manager

    Local Marketing Insider #023 // Our 6 Favorite Marketing Tactics from 2021

    8 min read | December 22, 2021
    In the final Local Marketing Insider of 2021, we look back on 6 strategies that stood out amongst the crowd.
    Jake Hughes Marketing Manager
    SEO

    Google’s November 2021 Local Search Update: What Changed?

    4 min read | December 21, 2021
    Google's November 2021 Local Search Update: What changes were made to the way in which Google ranks local businesses? Here's everything you need to know.
    Dave Pye Director of Search

    How I Use Descript to Edit Customer Testimonial Videos

    7 min read | December 20, 2021
    Descript is a simple tool to automatically transcribe and edit your videos. Here's how I use it to turn video testimonials from customers into shareable content.
    Jake Hughes Marketing Manager

    How to Automate Video Testimonial Collection

    5 min read | December 13, 2021
    Automated video testimonials, related to your product or service, increase consumer confidence and optimize your conversion rate exponentially. Let's get you started.
    Keaton Smith Keaton Smith

    3 Ways Video Marketing Can Increase Your Landing Page Conversions

    6 min read | December 9, 2021
    How do you create that perfect impression that's both engaging and enticing enough for consumers to move through the funnel? Copy and images are important, yes, but recently,...
    Jake Hughes Marketing Manager

    Local Marketing Insider #022 // What is Trust Marketing?

    7 min read | December 8, 2021
    A Trust Marketing strategy is to capture and distribute customer feedback to positively shape the broader message around your company through the words of your customers....
    Jake Hughes Marketing Manager

    Introducing Invite Video: Five Favorite Features

    6 min read | December 1, 2021
    Invite Video for collecting customer video reviews is packed with features that will turn your CRM into a visual testimonial generating machine.
    Jake Hughes Marketing Manager

    10 Questions You Can Ask to Turn a Good Video Review Into a Great One

    7 min read | November 29, 2021
    Video reviews and testimonials increase conversions via social proof. Here are 10 seed questions to ensure past customers leave feedback relevant to your future prospects.
    Abby Leathers Abby Leathers

    Local Marketing Insider

    Bite-sized, to-the-point, trend-driven local marketing stories and tactics.