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Posts by Emily Keenan

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About the Author

Originally from Scarborough, ME, I’m now based in Boston, MA, where I work as a Content Marketing Manager at Widewail. I studied English and Spanish at St. Lawrence University and have always loved writing and storytelling. Outside of work, I enjoy reading, spending time with friends, and catching live music. I’m always happy to connect or chat about my work. Feel free to reach out on LinkedIn!

REV #074: Warned Against: The AEO Result No Dealer Can Afford

6 min read | August 6, 2026
A shopper can now ask AI if your dealership is worth buying from and get a verdict that steers them away. See what "being warned against" costs, and how to check yours.
Emily Keenan Content Marketing Manager

REV #073: The Brand Customers Love Most Is the Hardest to Find

4 min read | July 30, 2026
The best-rated service brand has the thinnest review trail. Satisfaction and reputation aren't the same game.
Emily Keenan Content Marketing Manager
Reputation Management

How to Remove a Fake Google Review — and Why the Busiest Dealers Never Sweat One

8 min read | July 27, 2026
Hit with a fake or malicious Google review? Here's the legitimate way to get it removed and why high-volume dealerships make a single bad actor irrelevant.
Emily Keenan Content Marketing Manager

REV #072: The Sticker Is Getting Fixed While Finance Complaints Get Louder

6 min read | July 23, 2026
Financing complaints are rising in the auto industry. Transparency can enhance customer satisfaction and compliance in dealerships.
Emily Keenan Content Marketing Manager

REV #071: Reviews Tell Us What's Working in Video MPI

6 min read | July 9, 2026
How video MPI can enhance customer trust in auto service, improve communication, and drive profits in the industry. Insights from 1.2M reviews reveal key trends.
Emily Keenan Content Marketing Manager
Reputation Management

The Callback That Never Came: What Car-Buying Reviews Add to the June Satisfaction Story

5 min read | July 3, 2026
CDK's June scorecard shows buyers feeling the price squeeze. 1.2 million reviews add a second layer: the friction they write about most is the silence around the deal.
Emily Keenan Content Marketing Manager

REV #070: Affordability Peaked. Price Complaints Didn't.

7 min read | July 2, 2026
1.2M Google reviews from 18,000+ U.S. dealerships show price complaints falling as underwater trades peak. See where the strain actually shows up.
Emily Keenan Content Marketing Manager

REV #069: Your Star Rating Won't Tell You If You're in Trouble

7 min read | June 25, 2026
Discover how analyzing Google reviews can reveal hidden risks for dealerships, helping to identify compliance issues and improve customer experience.
Emily Keenan Content Marketing Manager

REV #068: Communication Isn't a Communication Problem

4 min read | June 18, 2026
Unlock insights from 1.2M Google reviews to improve dealership communication and customer experience while addressing hidden compliance risks.
Emily Keenan Content Marketing Manager

REV #067: You Don't Need a Warning Letter to See This

6 min read | June 11, 2026
Star ratings hid it. Topic-level review data didn't: FTC warning-letter dealers ran far hotter on pricing, financing, and advertising complaints in Q1 2026.
Emily Keenan Content Marketing Manager
Featured

The New GM's First 90 Days: A Dealership Reputation Plan

6 min read | June 11, 2026
A 30/60/90 plan for new GMs to turn a neglected dealership reputation into a management instrument in one quarter. Assess, stabilize, and build a lasting system.
Emily Keenan Content Marketing Manager

REV #066: Mazda Bet 100,000 Cars on the Dealership

5 min read | June 4, 2026
Mazda is betting its 500K sales goal on the dealership, not price. See what Q1 2026 Google reviews from 490 rooftops reveal about the wager — and what's next.
Emily Keenan Content Marketing Manager

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