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Posts by Emily Keenan

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About the Author

Originally from Scarborough, Maine, I moved to Vermont after graduating from St. Lawrence University, where I received my BA in English and Spanish. I have always been interested in writing and communication, which is what initially drew me to the Review Response Specialist position at Widewail. In my spare time, I can be found reading, playing electric guitar, or strolling/biking around one of Burlington’s many scenic trails. I always welcome the opportunity to talk about my work, and invite anyone with questions or comments to reach out or connect with me on LinkedIn.

Short-Term Vs. Long-Term Reputation Management Strategies

7 min read | July 22, 2024
Learn to balance short and long-term brand management strategies, then apply these effective tips and tactics to improve your online reputation.
Emily Keenan Content Marketing Specialist

Use Reviews to Build Your Multi-location Brand

5 min read | July 10, 2024
Build a strong brand across multiple locations by effectively managing online reviews. Learn strategies to align locations, improve customer experience, and boost reputation.
Emily Keenan Content Marketing Specialist

Analyzing the Customer Experience: What Makes Dealerships Stand Out?

7 min read | June 25, 2024
Discover key findings and drivers of customer satisfaction from the Automotive Experience Leaders Report
Emily Keenan Content Marketing Specialist

Maintenance Sentiment Analysis for Multifamily Reputation Management

7 min read | June 6, 2024
How to leverage key moments in the resident lifecycle to improve your multifamily reputation.
Emily Keenan Content Marketing Specialist

Reasons why you are losing Google reviews - and what to do about it

13 min read | April 12, 2024
There are a number of reasons Google reviews may suddenly disappear from your Google Business Profile. Here are a few along with ways to get them back.
Emily Keenan Content Marketing Specialist

30 Benefits of Video Marketing for Your Local Business

18 min read | March 29, 2024
30 reasons why you should invest in a video marketing strategy for your local business.
Emily Keenan Content Marketing Specialist

25 Best Free Marketing Newsletters in 2024

26 min read | March 20, 2024
Updated for 2024! 25 of the best free newsletters we recommend marketers and business owners subscribe to for great marketing insights and useful ideas.
Emily Keenan Content Marketing Specialist

Maximizing Conversions: Video Content and Testimonials in Multifamily Marketing

12 min read | March 12, 2024
Leverage video and testimonials to elevate your multifamily marketing strategy and drive conversions.
Emily Keenan Content Marketing Specialist

Are Electric Car Brands Rated Worse Than Traditional Gas Cars?

7 min read | February 29, 2024
Uncover how EV brands stack up in the automotive industry with these unique insights from customer review data.
Emily Keenan Content Marketing Specialist

Will Offering Deals on Cars Increase Your Dealership’s Rating?

6 min read | February 23, 2024
Discover the impact of deals on dealership star ratings and learn strategies to enhance the customer experience.
Emily Keenan Content Marketing Specialist

5 Automotive Industry Stats from Customer Review Data

6 min read | January 31, 2024
Discover the driving forces behind automotive customer reviews with these 5 standout stats from Widewail’s 2023 Voice of the Customer Report, which analyzes review data to...
Emily Keenan Content Marketing Specialist

Unlocking the Best Video Review Secrets

10 min read | October 2, 2023
How to successfully collect video reviews. These strategies will help you gather authentic and persuasive testimonials for your brand.
Emily Keenan Content Marketing Specialist

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.