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Posts by Emily Keenan

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About the Author

Originally from Scarborough, ME, I’m now based in Boston, MA, where I work as a Content Marketing Specialist on the marketing team at Widewail. I studied English and Spanish at St. Lawrence University and have always loved writing and storytelling. Outside of work, I enjoy reading, spending time with friends, and catching live music. I’m always happy to connect or chat about my work. Feel free to reach out on LinkedIn!
Reputation Management

Is Your Customer Review Record an FTC Target? What the Data Reveals About Top Automotive Groups

7 min read | April 2, 2026
The FTC sent warning letters to 97 auto groups. While the recipient list remains private, the evidence used to draft those letters is hiding in plain sight: online review...
Emily Keenan Content Marketing Specialist
Review Generation

Google Just Doubled Down on Review Integrity. Here’s Your Playbook.

8 min read | March 18, 2026
Google updated its Maps User Generated Content Policy, expanding review rules to cover staff solicitation behavior and on-site pressure. Here's what changed and how to stay...
Emily Keenan Content Marketing Specialist
Reputation Management

The Regional Pricing Paradox: Why the Most Affordable Region Has the Most Price-Sensitive Customers

14 min read | March 2, 2026
Affordability isn't a national story; it's a local one. Discover why the most affordable U.S. region has the angriest customers, and get the regional playbook to help your...
Emily Keenan Content Marketing Specialist
Reputation Management

Q3 Stress Test: Seven Dealer Groups That Gained Higher Ground

10 min read | February 13, 2026
During Q3, 100 of the top 150 dealer groups saw negativity rise. Only seven improved rating, review volume, responsiveness, and sentiment at the same time. Here is what set...
Emily Keenan Content Marketing Specialist
Reputation Management

How One National Group Gained Millions in Margin Without Damaging Customer Experience

4 min read | January 29, 2026
See the data from 55,000 reviews: how a large national auto group successfully implemented a 3% service surcharge without damaging customer trust or sentiment.
Emily Keenan Content Marketing Specialist
Reputation Management

Q2 Voice of the Customer: What Changed and What It Means for Dealers

6 min read | October 6, 2025
Learn how dealerships can boost reputation and meet customer expectations, based on insights from the 2025 Q2 Voice of the Customer report.
Emily Keenan Content Marketing Specialist
Review Response

LLMs Are Changing Local Search—Here’s How Dealers Can Keep Up

11 min read | September 19, 2025
See how Large Language Models (LLMs) use your dealership’s reviews, listings, and online presence to shape local search, and how to stay visible in 2025.
Emily Keenan Content Marketing Specialist
Reputation Management

Where Dealerships Should Focus to Optimize for Answer Engine Optimization (AEO)

6 min read | August 15, 2025
Make sure your dealership shows up where shoppers are searching, even in Google’s zero-click results.
Emily Keenan Content Marketing Specialist
Reputation Management

Speed, Trust & Follow-Through: What 1M Resident Reviews Reveal in 2025

6 min read | May 12, 2025
Explore key takeaways from 1M reviews in Widewail’s 2025 Voice of the Resident Report—and how the multifamily resident experience is evolving.
Emily Keenan Content Marketing Specialist
Automotive

Are You Over-Surveying Your Automotive Customers?

5 min read | April 4, 2025
Struggling with low survey response rates? Here’s how to avoid feedback fatigue, keep your reputation intact, and gather insights your team can use.
Emily Keenan Content Marketing Specialist
Review Generation

Substance Over Stars: How Customer Feedback Can Boost Your Dealership's Reputation

7 min read | March 19, 2025
Looking to build a better reputation? Start focusing on what customers are saying, not just their star ratings. Discover the best approach to success in 2025.
Emily Keenan Content Marketing Specialist
Reputation Management

Is Your Dealership’s Rating Reflecting Your Customer Experience?

6 min read | February 27, 2025
Your dealership’s ratings don’t reflect your great service—here’s how to change that. Learn how to get more reviews from happy customers and boost your online reputation.
Emily Keenan Content Marketing Specialist

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.