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Posts by Emily Keenan

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About the Author

Originally from Scarborough, Maine, I moved to Vermont after graduating from St. Lawrence University, where I received my BA in English and Spanish. I have always been interested in writing and communication, which is what initially drew me to the Review Response Specialist position at Widewail. In my spare time, I can be found reading, playing electric guitar, or strolling/biking around one of Burlington’s many scenic trails. I always welcome the opportunity to talk about my work, and invite anyone with questions or comments to reach out or connect with me on LinkedIn.

Q2 Voice of the Customer: What Changed and What It Means for Dealers

6 min read | October 6, 2025
Learn how dealerships can boost reputation and meet customer expectations, based on insights from the 2025 Q2 Voice of the Customer report.
Emily Keenan Content Marketing Specialist

LLMs Are Changing Local Search—Here’s How Dealers Can Keep Up

11 min read | September 19, 2025
See how Large Language Models (LLMs) use your dealership’s reviews, listings, and online presence to shape local search, and how to stay visible in 2025.
Emily Keenan Content Marketing Specialist

Where Dealerships Should Focus to Optimize for Answer Engine Optimization (AEO)

6 min read | August 15, 2025
Make sure your dealership shows up where shoppers are searching, even in Google’s zero-click results.
Emily Keenan Content Marketing Specialist

Speed, Trust & Follow-Through: What 1M Resident Reviews Reveal in 2025

6 min read | May 12, 2025
Explore key takeaways from 1M reviews in Widewail’s 2025 Voice of the Resident Report—and how the multifamily resident experience is evolving.
Emily Keenan Content Marketing Specialist

Are You Over-Surveying Your Automotive Customers?

5 min read | April 4, 2025
Struggling with low survey response rates? Here’s how to avoid feedback fatigue, keep your reputation intact, and gather insights your team can use.
Emily Keenan Content Marketing Specialist

Substance Over Stars: How Customer Feedback Can Boost Your Dealership's Reputation

7 min read | March 19, 2025
Looking to build a better reputation? Start focusing on what customers are saying, not just their star ratings. Discover the best approach to success in 2025.
Emily Keenan Content Marketing Specialist

Is Your Dealership’s Rating Reflecting Your Customer Experience?

6 min read | February 27, 2025
Your dealership’s ratings don’t reflect your great service—here’s how to change that. Learn how to get more reviews from happy customers and boost your online reputation.
Emily Keenan Content Marketing Specialist

Automotive Survey Design 101: Pitfalls Dealerships Must Avoid

6 min read | February 13, 2025
Learn how professional survey design eliminates biases, boosts response rates, and provides insights to improve your dealership's customer experience.
Emily Keenan Content Marketing Specialist

Why Benchmark? A Data-Driven Approach to Reputation Management

6 min read | January 23, 2025
Learn how AI industry benchmarking drives reputation management success. Discover key metrics, competitive analysis, and strategies for outperforming competitors.
Emily Keenan Content Marketing Specialist

Customer Experience Measurement: Why Reviews are Your Most Valuable Metric

8 min read | January 15, 2025
Learn how reviews can revolutionize your CX strategy and offer more practical solutions for tracking customer satisfaction in the Automotive Industry.
Emily Keenan Content Marketing Specialist

How to Read a Brand Reputation Scorecard

9 min read | January 2, 2025
Navigate Your Dealership’s Reputation Metrics and Take Action
Emily Keenan Content Marketing Specialist

The Voice of the Customer 2024 Report: What's New?

7 min read | December 27, 2024
Discover the key insights from the 2024 Voice of the Customer Report, featuring YoY comparisons, topic trending, and cohort analysis to enhance automotive customer...
Emily Keenan Content Marketing Specialist

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.