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Posts by Emily Keenan

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About the Author

Originally from Scarborough, Maine, I moved to Vermont this past summer after graduating from St. Lawrence University, where I received my BA in English and Spanish. I have always been interested in writing and communication, which is what initially drew me to the Review Response Specialist position at Widewail. In my spare time, I can be found reading, playing electric guitar, or strolling/biking around one of Burlington’s many scenic trails. I always welcome the opportunity to talk about my work, and invite anyone with questions or comments to reach out or connect with me on LinkedIn.

8 Best Marketing Newsletters for Local Marketers in 2021

8 min read | October 6, 2021
8 marketing email newsletters local marketers and business owners should subscribe to in 2021. For great marketing ideas delivered to your inbox on a regular basis, this list...
Emily Keenan Review Response Specialist

SMS Marketing vs. Email Marketing: When to Use Which?

12 min read | February 10, 2021
Neither SMS marketing nor email marketing is better, they just are best used in different situations. We cover everything you need to know to best use both.
Emily Keenan Review Response Specialist

Why Review Frequency is More Important than Volume

8 min read | February 4, 2021
Having a huge lifetime review total is important, but in 2021 real review generation success is measured by review frequency. Learn more about why review frequency should be...
Emily Keenan Review Response Specialist

7 Digital Strategies Local Businesses Can Use to Increase Customer Lifetime Value

9 min read | December 15, 2020
How do you turn that one-time sale into a lifetime relationship? Here are seven digital strategies your team can implement today to keep your current customers coming back.
Emily Keenan Review Response Specialist

Read if You Sell a Product Over $100 - Why Expensive Products Get More Reviews

7 min read | December 3, 2020
Understanding the motivations of your customers is key to understanding why they may or may not leave you a review.
Emily Keenan Review Response Specialist

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