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Posts by Dave Pye

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About the Author

A digital marketing dinosaur, my SEO career began in 1999 at one of Boston's first digital marketing agencies. Prior to becoming Widewail's Director of Search I had a long focus on GMB, reviews and local organic visibility for automotive dealerships in competitive locales. Regardless of a specific industry, this decade of experience was the perfect precursor for a role supporting our innovative Engage and Invite services. Originally from Canada, I enjoy hockey, Frank Sinatra, writing on a variety of subjects, old movies - and am the proud parent of a geriatric Boston Terrier. Customers, peers, or anyone with online review-related questions are encouraged to contact me, anytime.

20 Consequences of Buying Fake Online Reviews

9 min read | August 24, 2023
Buying fake reviews is never a good idea. Laws are changing, the downsides are many, and it's important to know the risks. You're better than that.
Dave Pye Director of Search

AI for Review Response in Automotive: Pitfalls, Best Practices & Examples

19 min read | July 20, 2023
Can AI be trusted as a solution to the time-consuming task of responding to customer reviews? Or should human approval remain part of the process?
Dave Pye Director of Search

10 Local Business Listings Management Tools

13 min read | January 10, 2023
10 local business listings management tools with information on citation cost, contracts, features, listings longevity, directories - and more.
Dave Pye Director of Search

What Is Local Business Listing Management and Why Is It Important?

8 min read | November 22, 2022
Learn about business listings management and why it's critical for helping to boost local SEO and CTR with our intro to listings sites & directories.
Dave Pye Director of Search

Customer Review Response Guide - The Update

8 min read | October 7, 2022
Our popular Review Response Guide has undergone a dramatic update, increasing its value to your business's Google and Facebook review response strategies.
Dave Pye Director of Search

8 Types of Online Customer Review Fraud - And What You Can Do About These Scams

16 min read | May 26, 2022
These fake review and scam examples will help consumers spot dishonest practices and assist businesses in determining which review strategies to avoid.
Dave Pye Director of Search

Full Google Business Profile Setup May Now Take Up to 21 Days

3 min read | January 14, 2022
Google has added an additional waiting period when new users are added to a Google Business Profile. Learn about potential related delays involved in setup.
Dave Pye Director of Search
SEO

Google’s November 2021 Local Search Update: What Changed?

4 min read | December 21, 2021
Google's November 2021 Local Search Update: What changes were made to the way in which Google ranks local businesses? Here's everything you need to know.
Dave Pye Director of Search

Google My Business Is Now Google Business Profile: Everything You Need to Know Today and Long-Term

8 min read | November 8, 2021
Google My Business has rebranded. Find details, what to expect in terms of GMB platform changes and the reasons for the switch to GBP.
Dave Pye Director of Search

New Case Study: Jack's Abby Increases Restaurant Review Volume by 1494% Using Widewail's Invite

1 min read | October 8, 2021
Widewail’s “Invite” and “Engage” online reputation management solutions help a local restaurant to dramatically increase monthly customer review volume.
Dave Pye Director of Search

Lexus Dealership Increases Review Volume by 185% in First 90 Days with Invite

2 min read | February 10, 2021
A Lexus dealer near Baltimore improves review volume by 185% and reduces negative review percentage by 75% after only 90 days.
Dave Pye Director of Search

Lexus Dealer Case Study: 403% Increase in Google Reviews after First 60 Days

2 min read | February 1, 2021
Learn how a group of Lexus stores increased review volume by 403% in only 60 days, and reduced negative reviews by 82% using our Invite and Engage solutions.
Dave Pye Director of Search

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Bite-sized, to-the-point, trend-driven local marketing stories and tactics.