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Posts by Dave Pye

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About the Author

A digital marketing dinosaur, my SEO career began in 1999 at one of Boston's first digital marketing agencies. Prior to becoming Widewail's Director of Search I had a long focus on GMB, reviews and local organic visibility for automotive dealerships in competitive locales. Regardless of a specific industry, this decade of experience was the perfect precursor for a role supporting our innovative Engage and Invite services. Originally from Canada, I enjoy hockey, Frank Sinatra, writing on a variety of subjects, old movies - and am the proud parent of a geriatric Boston Terrier. Customers, peers, or anyone with online review-related questions are encouraged to contact me, anytime.

SEO

Property Managers: Are You Using Keywords in Resident Review Replies?

12 min read | August 28, 2024
Learn how to strategically use keywords in resident review replies to enhance your property's visibility and reputation. Boost your local SEO with targeted keyword...
Dave Pye Director of Search

Google Local Service Ads - Eligibility, Verification and Best Practices

13 min read | June 25, 2024
Google Local Service Ads - learn about review minimums, eligibility, verification, optimization tips, and how they differ from Google Search Ads.
Dave Pye Director of Search

Mastering Residential Reputation Management - Decoding Multifamily Podcast

4 min read | May 13, 2024
Up your reputation management game with expert insights on responding to reviews, leveraging positive feedback and using technology to stand out in the competitive...
Dave Pye Director of Search

10 Enterprise Reputation Crisis Management Comebacks

24 min read | April 26, 2024
10 notorious examples of enterprise reputation crisis management: the challenge types, recovery strategies employed, and end results for each company.
Dave Pye Director of Search

18 Local Business Listings Management Tools

22 min read | February 20, 2024
Learn about the top local business listings management tools with info on citations, cost, contracts, features, listings longevity, directories - and more.
Dave Pye Director of Search

20 Consequences of Buying Fake Online Reviews

10 min read | August 24, 2023
Buying fake reviews is never a good idea. Laws are changing, the downsides are many, and it's important to know the risks. You're better than that.
Dave Pye Director of Search

AI for Review Response in Automotive: Pitfalls, Best Practices & Examples

19 min read | July 20, 2023
Can AI be trusted as a solution to the time-consuming task of responding to customer reviews? Or should human approval remain part of the process?
Dave Pye Director of Search

What Is Local Business Listing Management and Why Is It Important?

8 min read | November 22, 2022
Learn about business listings management and why it's critical for helping to boost local SEO and CTR with our intro to listings sites & directories.
Dave Pye Director of Search

Customer Review Response Guide - The Update

8 min read | October 7, 2022
Our popular Review Response Guide has undergone a dramatic update, increasing its value to your business's Google and Facebook review response strategies.
Dave Pye Director of Search

8 Types of Online Customer Review Fraud - And What You Can Do About These Scams

16 min read | May 26, 2022
These fake review and scam examples will help consumers spot dishonest practices and assist businesses in determining which review strategies to avoid.
Dave Pye Director of Search

Full Google Business Profile Setup May Now Take Up to 21 Days

3 min read | January 14, 2022
Google has added an additional waiting period when new users are added to a Google Business Profile. Learn about potential related delays involved in setup.
Dave Pye Director of Search
SEO

Google’s November 2021 Local Search Update: What Changed?

4 min read | December 21, 2021
Google's November 2021 Local Search Update: What changes were made to the way in which Google ranks local businesses? Here's everything you need to know.
Dave Pye Director of Search

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.