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Posts by Dave Pye

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About the Author

A digital marketing dinosaur, my SEO career began in 1999 at one of Boston's first digital marketing agencies. Prior to becoming Widewail's Director of Search I had a long focus on GMB, reviews and local organic visibility for automotive dealerships in competitive locales. Regardless of a specific industry, this decade of experience was the perfect precursor for a role supporting our innovative Engage and Invite services. Originally from Canada, I enjoy hockey, Frank Sinatra, writing on a variety of subjects, old movies - and am the proud parent of a geriatric Boston Terrier. Customers, peers, or anyone with online review-related questions are encouraged to contact me, anytime.

7 Types of Online Customer Review Fraud - And What You Can Do About It

9 min read | May 26, 2022
These unfortunate "fake" review examples will help consumers stay aware of dishonest practices and assist businesses in determining those review generation strategies to...
Dave Pye Director of Search

Full Google Business Profile Setup May Now Take Up to 21 Days

3 min read | January 14, 2022
Google has added an additional waiting period when new users are added to a Google Business Profile. Learn about potential related delays involved in setup.
Dave Pye Director of Search
SEO

Google’s November 2021 Local Search Update: What Changed?

4 min read | December 21, 2021
Google's November 2021 Local Search Update: What changes were made to the way in which Google ranks local businesses? Here's everything you need to know.
Dave Pye Director of Search

Google My Business Is Now Google Business Profile: Everything You Need to Know Today and Long-Term

6 min read | November 8, 2021
GMB rebrand information and signup for our complimentary Google Business Profile optimization and best practice courses.
Dave Pye Director of Search

New Case Study: Jack's Abby Increases Restaurant Review Volume by 1494% Using Widewail's Invite

1 min read | October 8, 2021
Widewail’s “Invite” and “Engage” online reputation management solutions help a local restaurant to dramatically increase monthly customer review volume.
Dave Pye Director of Search

Lexus Dealership Increases Review Volume by 185% in First 90 Days with Invite

2 min read | February 10, 2021
A Lexus dealer near Baltimore improves review volume by 185% and reduces negative review percentage by 75% after only 90 days.
Dave Pye Director of Search

Lexus Dealer Case Study: 403% Increase in Google Reviews after First 60 Days

2 min read | February 1, 2021
Learn how a group of Lexus stores increased review volume by 403% in only 60 days, and reduced negative reviews by 82% using our Invite and Engage solutions.
Dave Pye Director of Search

Hair Salon Case Study: Increase in Google Reviews by 573% in First 60 Days

1 min read | January 11, 2021
Learn how a local hair salon increased customer review volume by 573% in only 60 days using Widewail's Invite review generation.
Dave Pye Director of Search

Widewail Launches Review Management Customer Case Studies

2 min read | December 1, 2020
No need to take our word for it. Introducing our new case study collection where you can see the benefits of a review management strategy in action.
Dave Pye Director of Search

Do Customer Reviews Really Influence Organic Rankings?

4 min read | October 9, 2020
Each year, SearchEngineLand.com publishes a Local Ranking Factor survey comprised of opinions and perceived proof from a wide variety of digital marketing pundits, thought...
Dave Pye Director of Search

Widewail's Best Reputation Management Articles

7 min read | August 18, 2020
In no particular order, let’s look back at some of our guides, tips, and general review response advice – and a special thanks to our customers who have made it all possible.
Dave Pye Director of Search

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.