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Posts by Jake Hughes

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About the Author

I’m Marketing Manager here at Widewail, as well as a husband and new dad outside the office. In Vermont by way of Boston, where I grew the CarGurus YouTube channel from 0-100k subscribers. I love the outdoors and hate to be hot, so I’m doing just fine in the arctic Vermont we call home. Fun fact: I met my wife on the shuttle bus at Baltimore airport. Thanks for reading Widewail’s content!

The Definitive Way to a Higher Google Rating, Backed by 1.6M Reviews // Local Marketing Insider #068

5 min read | September 27, 2023
Discover a proven method for increasing your Google star rating, backed by research on 1.6M reviews.
Jake Hughes Marketing Manager
Featured

This Genius Idea Will Fast-Track New Business Local SEO // Local Marketing Insider #067

5 min read | September 13, 2023
A wonderful example of aligned incentives and digital + analog working together in harmony.
Jake Hughes Marketing Manager
Reputation Management

How to Increase Your Google Star Rating via Reviews

14 min read | August 31, 2023
How do you increase your business's Google star rating using reviews? These key points will help activate the voice of happy customers while reducing negative commentary.
Jake Hughes Marketing Manager
Featured

Ultimate Review Request Cheat Sheet // Local Marketing Insider #066

8 min read | August 30, 2023
The ultimate review request cheat sheet for local business marketers.
Jake Hughes Marketing Manager

Ask Customers to Engage With Your Ads // Local Marketing Insider #065

7 min read | August 17, 2023
Boost high-performing social ads with customer proof.
Jake Hughes Marketing Manager
Featured

The Rise of "Near Me" & Other Search Trends // Local Marketing Insider #064

9 min read | August 2, 2023
Rebooting a classic LMI article with new ideas and new data.
Jake Hughes Marketing Manager
Featured

Going Steady // Local Marketing Insider #063

7 min read | July 19, 2023
Unique review strategies for businesses with long-term customer relationships.
Jake Hughes Marketing Manager
Featured

Uncover Hidden Insights from Customer Feedback with ChatGPT, Quickly & For Free // Local Marketing Insider #062

8 min read | June 28, 2023
A beginner's guide to extracting customer insights with ChatGPT from customer feedback like reviews, surveys, support emails, video testimonial transcripts & more. Learn how...
Jake Hughes Marketing Manager
Featured

6 VP-Level Reputation Metrics That Will Make Your QBRs Standout // Local Marketing Insider #061

5 min read | June 14, 2023
Reputation metrics are the lifeblood of running an effective strategy. The problem: merely looking at your ratings isn’t good enough.
Jake Hughes Marketing Manager

4 Reasons Why Business Listings Benefit Local SEO // Local Marketing Insider #060

5 min read | May 31, 2023
Backlinks, citations, NAP alignment and more.
Jake Hughes Marketing Manager
Featured

How Marketing “Groundedness” Increases Willingness to Buy // Local Marketing Insider #059

6 min read | May 17, 2023
The major idea: people seek groundedness in life and when they shop and are willing to pay more to find it - 60% more.
Jake Hughes Marketing Manager
Featured

Breaking Down the First Page of Google // Local Marketing Insider #058

8 min read | May 3, 2023
Why your listing site dollars are working against you, and why the Map Pack is a local business greenfield.
Jake Hughes Marketing Manager

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.