Posts by Jake Hughes

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About the Author

I’m Marketing Manager here at Widewail, as well as a husband and new dad outside the office. In Vermont by way of Boston, where I grew the CarGurus YouTube channel from 0-100k subscribers. I love the outdoors and hate to be hot, so I’m doing just fine in the arctic Vermont we call home. Fun fact: I met my wife on the shuttle bus at Baltimore airport. Thanks for reading Widewail’s content!

How to Repair Your Company's Online Reputation Performance

7 min read | August 2, 2021
Learn about the metrics that contribute to your company's online reputation performance and use these strategies to manage or repair how you score.
Jake Hughes Marketing Manager

Local Marketing Insider #012 // Web Tools We Love

8 min read | July 21, 2021
14 free web tools local marketers can use to market better in 2021.
Jake Hughes Marketing Manager

Local Marketing Insider #011 // Modeling Reputation ROI

4 min read | July 7, 2021
Use Widewail's new modeling tool to see the impact a review generation strategy could have on your business, built with your specific reputation metrics.
Jake Hughes Marketing Manager

Power Your Inbound Marketing Strategy with Review Management

9 min read | July 1, 2021
Learn how to take your inbound marketing strategy to the next level by adding a review generation and review response strategy into the mix.
Jake Hughes Marketing Manager

10 Common Prospect Questions and How to Answer with GMB // Local Marketing Insider #010

7 min read | June 23, 2021
If setting up your GMB account and entering basic information is the “101 class,” answering these 10 prospect questions using the full scope of GMB tools is the “201 class.”
Jake Hughes Marketing Manager

How Reputation Management Can Drive Advocacy & Power the Flywheel

8 min read | June 22, 2021
Learn how Hubspot's flywheel model for growth can be powered by reputation management.
Jake Hughes Marketing Manager

5 Strategies to Get More Reviews: Tactics, Tips, Impact, and Effort to Get Each Done

9 min read | June 14, 2021
5 strategies to get more reviews for your local business. The tips, tactics, impact, and effort to make each strategy a reality today.
Jake Hughes Marketing Manager

[Case Study] 3 Ways to Boost Brand Social Media Reach with Employees // Local Marketing Insider #009

6 min read | June 9, 2021
3 ways local businesses can boost brand social media reach with employee advocates. Local Marketing Insider issue #009 by Widewail.
Jake Hughes Marketing Manager

Can Automation Solve Your Online Review Management Challenges?

6 min read | June 2, 2021
Let’s look at some of the ways that automation can help solve your online review management challenges and which manual solutions can move you closer to review management...
Jake Hughes Marketing Manager

Why Google is the Best Consumer Review Platform to Make an Impact for Local Business

7 min read | May 27, 2021
90% market share. 158m monthly GMB searches. Why focusing on Google reviews will have the most impact on your local business.
Jake Hughes Marketing Manager

Local Marketing Insider #008 // How to Analyze Your Competitor's Reputation in 6 Steps

7 min read | May 26, 2021
Learn the six data points you should collect to understand your competitor's online reputation and reputation strategy. Use this to determine how to beat competitors in local...
Jake Hughes Marketing Manager

Local Marketing Insider #007 // Pinterest 2021 Trends Report

7 min read | May 11, 2021
Pinterest keywords capture the collective imagination and are littered with trending ideas. Learn how to use these unique ideas now to set your local marketing apart.
Jake Hughes Marketing Manager

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.