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About the Author

I’m the Director of Marketing here at Widewail, as well as a husband and new dad outside the office. I'm in Vermont by way of Boston, where I grew the CarGurus YouTube channel from 0 to 100k subscribers. I love the outdoors and hate to be hot, so I’m doing just fine in the arctic Vermont we call home. Fun fact: I met my wife on the shuttle bus at Baltimore airport. Thanks for reading Widewail’s content!

75 Quick Online Reputation Management Tips

13 min read | April 24, 2024
Discover 75 online reputation management tips to help you connect with customers, get more reviews, and leave a lasting impression. These strategies are honed from Widewail's...
Jake Hughes Director of Marketing

How to Use Analogies to Make Complex Numbers Resonate // Local Marketing Insider #078

6 min read | April 17, 2024
What 4% and BMW can teach us about better writing.
Jake Hughes Director of Marketing
Review Generation

How to Get More Reviews: Insider Secrets

10 min read | April 17, 2024
If you want to get more reviews for your local business this month, not by year’s-end, do these 9 things. The big $ secret: consistency.
Jake Hughes Director of Marketing
Featured

New Ways to Market Through "Trusted Messengers" // Local Marketing Insider #077

5 min read | March 20, 2024
What new non-employee thought leadership ads on Linkedin mean for marketers.
Jake Hughes Director of Marketing

How to Create Relevant Social Content with Your Data // Local Marketing Insider #076

5 min read | February 29, 2024
How to create relevant social content with your data using the news to source better ideas with less work.
Jake Hughes Director of Marketing
Reputation Management

Do Automotive Brands' Super Bowl Ads Match Their Online Reputations?

6 min read | February 15, 2024
Four automakers signed the $7M check for an ad slot last night: Toyota, BMW, Kia and Volkswagen. Does their customer feedback support their ad ambitions?
Jake Hughes Director of Marketing

Trust Marketing Framework - Who Owns What? // Local Marketing Insider #075

6 min read | February 14, 2024
The Trust Marketing Framework is a detailed playbook multi-location businesses can use to build positivity surrounding their brand in an era where trust is built...
Jake Hughes Director of Marketing
Featured

Do This One Thing When Launching a Newsletter // Local Marketing Insider #074

6 min read | January 24, 2024
A brief guide to newsletter formatting with a tactic you can put to use right away.
Jake Hughes Director of Marketing
Featured

Local Marketing Insider #073 // A Low-Risk Way to Work Faster and Save with AI Image Tools

6 min read | January 12, 2024
The simple way Widewail uses AI in marketing imagery
Jake Hughes Director of Marketing
Featured

Widewail’s Data-Backed Content Marketing Strategy // Local Marketing Insider #072

7 min read | December 27, 2023
Good data provides instant credibility. It’s the ultimate marketing slingshot. Today’s LMI highlights the data-backed playbook we are employing at Widewail. Use it to guide...
Jake Hughes Director of Marketing
Reputation Management

How to Repair Your Company's Online Reputation Performance

9 min read | December 20, 2023
Learn about the metrics that contribute to your company's online reputation performance and use these strategies to manage or repair how you score.
Jake Hughes Director of Marketing

This Email Strategy Skillfully Combats Long Wait Times // Local Marketing Insider #071

4 min read | December 6, 2023
How one shoe company navigates 2 months from purchase to delivery.
Jake Hughes Director of Marketing

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.