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Posts by Jake Hughes

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About the Author

I’m Marketing Manager here at Widewail, as well as a husband and new dad outside the office. In Vermont by way of Boston, where I grew the CarGurus YouTube channel from 0-100k subscribers. I love the outdoors and hate to be hot, so I’m doing just fine in the arctic Vermont we call home. Fun fact: I met my wife on the shuttle bus at Baltimore airport. Thanks for reading Widewail’s content!

4 Technology-Driven Reputation Strategies for Multi-Location Businesses With Scaling on the Mind // Local Marketing Insider #033

7 min read | May 10, 2022
4 technology-driven reputation strategies for multi-location businesses trying to scale review response and review generation efficiently.
Jake Hughes Marketing Manager

Local Marketing Insider #032 // How We Designed a Video Strategy That Works For Our Small Marketing Team

10 min read | April 26, 2022
Take an inside look at Widewail's video marketing strategy for 2022.
Jake Hughes Marketing Manager

What is Trust Marketing?

10 min read | April 18, 2022
Trust Marketing definition: the process of capturing and distributing customer feedback to shape the broader message around your company through customers' words.
Jake Hughes Marketing Manager

Local Marketing Insider #031 // How to Make Your Ads 3x More Persuasive With UGC

10 min read | April 12, 2022
Your customers are fantastic brand advocates. A brand message communicated via past customers is roughly 3x as trusted as the same message communicated via advertising. What...
Jake Hughes Marketing Manager

How to Use Google Reviews to Identify Operational Opportunities 

8 min read | April 11, 2022
Bring your reputation management strategy full circle. Google reviews can provide valuable insight on how to improve your business operations.
Jake Hughes Marketing Manager

Behind the Scenes: How Widewail's New Google Reputation Analysis Tool Works

8 min read | March 29, 2022
Widewail recently launched a great new tool, giving local marketers an easy way to assess their Google Business Profile performance. This week, take a look behind the scenes...
Jake Hughes Marketing Manager

Local Marketing Insider #029 // 3 Steps to Build Trust in Your Next Great Idea

9 min read | March 15, 2022
To build trust in a new idea you must find a better-understood reference point, find the selfish benefit, and find surprising advocates. Use these three building blocks to...
Jake Hughes Marketing Manager

Widewail Adds Incentivized Video Testimonials and Targeted, Customizable Review Outreach Campaigns to its Trust Marketing Platform

5 min read | March 15, 2022
With 90 percent of customers looking to reviews to build trust, Widewail demonstrates how dealers can mold perception using highly targeted customer reviews and video...
Jake Hughes Marketing Manager

Introducing Two New Review Generation Features: Campaigns and Incentives Engine

7 min read | March 9, 2022
Review and video testimonial generation have never been one-size-fits-all. Now, Incentives Engine and Campaigns maximize efficiency for a wider variety of business needs and...
Jake Hughes Marketing Manager

What is Reputation Management?

9 min read | March 7, 2022
Reputation management is the act of monitoring, generating, and responding to customer engagement across multiple review sites to improve brand image.
Jake Hughes Marketing Manager

Local Marketing Insider #028 // Discover Your Wedge

4 min read | March 2, 2022
The most clearly differentiated brands have a wedge. A singular idea that sets the brand apart in the mind of the customer. This week we have 12 examples to get you thinking.
Jake Hughes Marketing Manager

Local Marketing Insider #027 // Marketing Synergy Maps

6 min read | February 16, 2022
Change how you look at your marketing ecosystem to uncover missed opportunities. With a "marketing synergy map" you can visualize all of your cross-channel marketing...
Jake Hughes Marketing Manager

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.