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Posts by Jake Hughes

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About the Author

I’m Marketing Manager here at Widewail, as well as a husband and new dad outside the office. In Vermont by way of Boston, where I grew the CarGurus YouTube channel from 0-100k subscribers. I love the outdoors and hate to be hot, so I’m doing just fine in the arctic Vermont we call home. Fun fact: I met my wife on the shuttle bus at Baltimore airport. Thanks for reading Widewail’s content!

4 Reasons Why Business Listings Benefit Local SEO // Local Marketing Insider #060

5 min read | May 31, 2023
Backlinks, citations, NAP alignment and more. 
Jake Hughes Marketing Manager

How Marketing “Groundedness” Increases Willingness to Buy // Local Marketing Insider #059

6 min read | May 17, 2023
The major idea: people seek groundedness in life and when they shop and are willing to pay more to find it - 60% more.
Jake Hughes Marketing Manager

Breaking Down the First Page of Google // Local Marketing Insider #058

8 min read | May 3, 2023
Why your listing site dollars are working against you, and why the Map Pack is a local business greenfield.
Jake Hughes Marketing Manager

De-Risking Your Reputation Strategy // Local Marketing Insider #057

8 min read | April 19, 2023
The rules you need to know for a risk-free reputation.
Jake Hughes Marketing Manager

The State of Play // Local Marketing Insider #056

16 min read | April 5, 2023
2023 Reviews Trends to Help You Make Smarter Reputation Management Decisions
Jake Hughes Marketing Manager

Pros and Cons of Google Review Response Automation and AI

15 min read | March 29, 2023
Contrary to popular belief, a managed customer review response service will scale better than an automated solution or AI. Automated products will work well for positive...
Jake Hughes Marketing Manager

How to Increase Your Google Star Rating via Reviews

12 min read | March 24, 2023
How do you increase your business's Google star rating using reviews? These key points will help activate the voice of happy customers while reducing negative commentary.
Jake Hughes Marketing Manager

When Negative Reviews Are a Good Thing // Local Marketing Insider #055

5 min read | March 22, 2023
Learn how a 1-star review can drive a higher intent to purchase (academic study). How identity, rivalry and belonging are strong motivators and how the message vs. messenger...
Jake Hughes Marketing Manager

8 Strategies to Get More Reviews: Tactics, Tips, Impact, and Effort

19 min read | March 10, 2023
Get more reviews: 8 strategies for your local business. Tips, tactics, impact, and answers on how to get Google reviews.
Jake Hughes Marketing Manager

Widewail Integration With Square POS Now Live in the Square App Marketplace

7 min read | March 9, 2023
Widewail’s Invite software is now integrated with Square to bring businesses the option to collect reviews and improve their reputation management strategies.
Jake Hughes Marketing Manager

Local Marketing Insider #054 // 13 Incredibly Useful Websites (All Free)

8 min read | March 7, 2023
13 incredibly useful web tools (all free).
Jake Hughes Marketing Manager

This Ad Format Gets 10x CTR // Local Marketing Insider #053

7 min read | February 21, 2023
Exclusive case study: How customer review video for car dealers is generating social ads with 10x the CTR of static image ads.
Jake Hughes Marketing Manager

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.