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Posts by Jake Hughes

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About the Author

I’m Marketing Manager here at Widewail, as well as a husband and new dad outside the office. In Vermont by way of Boston, where I grew the CarGurus YouTube channel from 0-100k subscribers. I love the outdoors and hate to be hot, so I’m doing just fine in the arctic Vermont we call home. Fun fact: I met my wife on the shuttle bus at Baltimore airport. Thanks for reading Widewail’s content!

Local Marketing Insider #018 // What is trust in the digital age?

4 min read | October 12, 2021
Part one of our four-part series on trust. How should we define trust? Is trust different now with technology?
Jake Hughes Marketing Manager

Local Marketing Insider #017 // How to Write Unignorable Social Posts

4 min read | September 29, 2021
Capture the attention of your target audience with actionable content. Help your reader solve a problem or gain a competitive advantage. Learn the three-part formula to...
Jake Hughes Marketing Manager

Faced with Staff Shortages & High Turnover Rates, How Can Hospitality Groups Also Effectively Manage Review Responses?

7 min read | September 21, 2021
3 reasons hospitality operators can rely upon a review response management vendor to handle review responses effectively given current industry challenges.
Jake Hughes Marketing Manager

Local Marketing Insider #016 // Review Benchmarks Revisited

5 min read | September 15, 2021
Widewail's review benchmarks revisited for 2021. We explore developments in average review volume, ratings and more.
Jake Hughes Marketing Manager

Local Marketing Insider #015 // You'll Regret Review Gating

6 min read | August 31, 2021
Why you'll regret "review gating", and why it's not necessary to succeed.
Jake Hughes Marketing Manager

Free Advertising: Can Online Reviews Really Boost Sales?

8 min read | August 24, 2021
Think of online reviews as the first domino to fall in the series of events from awareness to conversion. The more positive online reviews you generate, the lower your cost...
Jake Hughes Marketing Manager

Local Marketing Insider #014 // How to Mine Reviews for Untapped Marketing Insights

7 min read | August 18, 2021
Discover your next great marketing insight from the language used by your customers. Pull phrases and insights from customer feedback sources.
Jake Hughes Marketing Manager


4 min read | August 11, 2021
Integration enables hospitality operators to seamlessly connect guest data and review insights.
Jake Hughes Marketing Manager

How Companies Turn Negative Online Reviews into Positive Experiences

7 min read | August 6, 2021
Learn core techniques that will help your single or multi-location local business manage negative reviews so they help, rather than hurt.
Jake Hughes Marketing Manager

Local Marketing Insider #013 // The Peak-End Rule

4 min read | August 3, 2021
Backed by behavioral science research, it turns out we don't remember experiences as a sum of all moments. We remember the emotional peak and the end. Learn this concept to...
Jake Hughes Marketing Manager

How to Repair Your Company's Online Reputation Performance

7 min read | August 2, 2021
Learn about the metrics that contribute to your company's online reputation performance and use these strategies to manage or repair how you score.
Jake Hughes Marketing Manager

Local Marketing Insider #012 // Web Tools We Love

8 min read | July 21, 2021
14 free web tools local marketers can use to market better in 2021.
Jake Hughes Marketing Manager

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.