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4 Technology-Driven Reputation Strategies for Multi-Location Businesses With Scaling on the Mind // Local Marketing Insider #033

7 min read | May 10, 2022
4 technology-driven reputation strategies for multi-location businesses trying to scale review response and review generation efficiently.
Jake Hughes Marketing Manager

Local Marketing Insider #032 // How We Designed a Video Strategy That Works For Our Small Marketing Team

10 min read | April 26, 2022
Take an inside look at Widewail's video marketing strategy for 2022.
Jake Hughes Marketing Manager

Local Marketing Insider #031 // How to Make Your Ads 3x More Persuasive With UGC

10 min read | April 12, 2022
Your customers are fantastic brand advocates. A brand message communicated via past customers is roughly 3x as trusted as the same message communicated via advertising. What...
Jake Hughes Marketing Manager

Behind the Scenes: How Widewail's New Google Reputation Analysis Tool Works

8 min read | March 29, 2022
Widewail recently launched a great new tool, giving local marketers an easy way to assess their Google Business Profile performance. This week, take a look behind the scenes...
Jake Hughes Marketing Manager

Local Marketing Insider #029 // 3 Steps to Build Trust in Your Next Great Idea

9 min read | March 15, 2022
To build trust in a new idea you must find a better-understood reference point, find the selfish benefit, and find surprising advocates. Use these three building blocks to...
Jake Hughes Marketing Manager

Local Marketing Insider #028 // Discover Your Wedge

4 min read | March 2, 2022
The most clearly differentiated brands have a wedge. A singular idea that sets the brand apart in the mind of the customer. This week we have 12 examples to get you thinking.
Jake Hughes Marketing Manager

Local Marketing Insider #027 // Marketing Synergy Maps

6 min read | February 16, 2022
Change how you look at your marketing ecosystem to uncover missed opportunities. With a "marketing synergy map" you can visualize all of your cross-channel marketing...
Jake Hughes Marketing Manager

How to Set up Basic Google Business Profile Tracking and Attribution // Local Marketing Insider #026

8 min read | February 1, 2022
Where is your Google Business Profile (GBP) traffic? How do you see how many searchers see your Google Business page, go to your site, and convert? Well, the technology...
Jake Hughes Marketing Manager

Local Marketing Insider #025 // Set Review Volume Goals

5 min read | January 19, 2022
Set a weekly review volume target to rank higher in local search, faster. Here's the Widewail approach, broken into bite-sized steps.
Jake Hughes Marketing Manager

Local Marketing Insider #24 // Debunking GMB's Finer Points

5 min read | January 4, 2022
Recently I've been reviewing GMB's as part of our free GMB audit program we offer with Widewail Academy. This week for LMI I'm going to look at three optimization...
Jake Hughes Marketing Manager

Local Marketing Insider #023 // Our 6 Favorite Marketing Tactics from 2021

8 min read | December 22, 2021
In the final Local Marketing Insider of 2021, we look back on 6 strategies that stood out amongst the crowd.
Jake Hughes Marketing Manager

Local Marketing Insider #022 // What is Trust Marketing?

7 min read | December 8, 2021
A Trust Marketing strategy is to capture and distribute customer feedback to positively shape the broader message around your company through the words of your customers....
Jake Hughes Marketing Manager

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.