Widewail is the customer intelligence platform for automotive retail: it generates the reviews buyers and AI assistants judge you on, handles every one of them, and reads them into what to fix and who's driving it. Three packages, priced per rooftop, per month.
For the store that needs more reviews, needs them answered, and needs to show up correctly everywhere buyers and AI assistants look. Core asks every customer at the right moment, keeps your listings accurate, and answers reviews automatically. It retires your review-request tool, your survey tool, and your listings tool. No Customer Clarity insight yet.
For the store where responses pile up because nobody owns them. Everything in Core, plus our specialists answering every review and social comment in your voice, fast. You also get your first read on the topics customers keep raising, and a map that shows how you stack up against the dealerships competing for the same customers. Pro tells you where you stand. It doesn't yet tell you who's driving it or what to fix first.
For the operator who wants a plan, not another dashboard. Everything in Pro, plus the two answers Pro raises but can't give: what to fix first, and which salespeople and advisors are actually behind the experience. This is the package that ends the meeting where everyone guesses.
Prices are per rooftop, per month, for single-rooftop subscriptions. Multi-rooftop and dealer-group pricing is configured per group. For Customer Clarity, DMS integration is CDK-only.
| Capability | Core | Pro | Customer Clarity |
|---|---|---|---|
| Signal | |||
| Automated Review Requests | ✓ | ✓ | ✓ |
| Auto-Route Reviews to Service / Sales GBP | ✓ | ✓ | ✓ |
| Private Customer Surveys | ✓ | ✓ | ✓ |
| SMS Video Testimonial Collection | ✓ | ✓ | ✓ |
| Verified SMS Delivery | ✓ | ✓ | ✓ |
| Customizable Review / Survey / Video Campaigns | ✓ | ✓ | ✓ |
| Listings Management | ✓ | ✓ | ✓ |
| Response | |||
| AI / Self-Service Automated Review Response | ✓ | ✓ | ✓ |
| Managed Review Response | · | ✓ | ✓ |
| Managed Social Media Comments | · | ✓ | ✓ |
| Social Media Management | · | ✓ | ✓ |
| Reputation reporting | |||
| Reputation Performance Reporting | ✓ | ✓ | ✓ |
| Widewail Score | ✓ | ✓ | ✓ |
| Enterprise Reporting | ✓ | ✓ | ✓ |
| Customer Clarity | |||
| Reputation Executive Summary Scorecards | · | ✓ | ✓ |
| Tags Report | · | ✓ | ✓ |
| Competitive Benchmarking via the Map, powered by the Widewail Index (regional + OEM/brand filtering) | · | ✓ | ✓ |
| Topic-level competitive benchmarking (staff, wait times, price, communication vs. peers) | · | · | ✓ |
| Staff Performance Reporting & Analytics | · | · | ✓ |
| Email Distribution (team + experience performance) | · | · | ✓ |
| CDK DMS Full Integration | · | · | ✓ |
| Recommendations Engine | · | · | ✓ |
| Verbatims (reviews behind the data) | · | · | ✓ |
A check means the capability is included in that package. Competitive benchmarking on the map is powered by the Widewail Index, our automotive review dataset, and can be filtered by region and brand. The Customer Clarity package adds the topic-level view: how you compare on the four things dealers actually manage to.
The listed prices cover one dealership location, per month. More than one rooftop? See the group question below.
At launch, CDK only. Dealers on Tekion, Reynolds & Reynolds, and other platforms can access Competitive Intelligence via the Pro package.
Published prices are single-rooftop. Group pricing depends on your rooftop count and which packages your stores need. Tell us how the group is structured and we'll scope it with you.
Most stores pay separate vendors for review requests, surveys, listings, response, and reporting, and miss opportunities to understand the customer feedback at scale and find the right problem to solve. This package covers that stack and adds the part none of those tools do: what to fix first, how you compare to the stores down the street, and which people are driving it.
The Widewail Index is our automotive review dataset, and it powers what you see: the topic and sentiment reporting, and the competitive benchmarking on the map. A data feed or a list of every dealership's numbers is not currently offered.
Tell us what you're paying for today and what still isn't getting fixed. We'll point you to the correct Widewail package to support your needs.
