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What Is Local Business Listing Management and Why Is It Important?

8 min read | November 22, 2022
Learn about business listings management and why it's critical for helping to boost local SEO and CTR with our intro to listings sites & directories.
Dave Pye Director of Search

How to Remove Bad Reviews: Our Best Google-Approved Practices

14 min read | November 16, 2022
There's no guaranteed way to delete bad reviews, but with a solid response strategy you may convince the customer to update their initial feedback in your favor.
Emily Keenan Review Response Specialist

How to Kickstart Word-of-Mouth Marketing: A Tactical Guide // Local Marketing Insider #046

11 min read | November 8, 2022
How to kickstart word-of-mouth marketing in 3 steps.
Jake Hughes Marketing Manager

16 Best Free Email Marketing Newsletters in 2022

16 min read | November 2, 2022
16 free email newsletters we recommend local marketers and business owners subscribe to for great marketing ideas delivered to inboxes on a regular basis.
Emily Keenan Review Response Specialist

Six User-Generated Content (UGC) Videos to Inspire Your Next Campaign

10 min read | October 26, 2022
UGC video testimonials establish trust in an authentic way. We’ve compiled six great examples of user-generated content to get your creative juices flowing.
Colleen Bierschenk Review Response Specialist

AI Writing Tools - Friend or Foe? // Local Marketing Insider #045

9 min read | October 26, 2022
AI writing tools: best as writing assistants, not writer replacements.
Jake Hughes Marketing Manager

12 Online Reputation Management Strategies

19 min read | October 24, 2022
Reputation management strategy recommendations to get more Google reviews, increase volume, improve your visibility online and master the fundamentals.
Keaton Smith Review Response Specialist

9 Ways to Bring Authenticity to Your Review Response

7 min read | October 14, 2022
Online review response authenticity is important. In this post, we discuss 9 steps for ensuting all your customers receive an authentic review response. 
Jane Garfinkel Product Manager

The Future of Local Search: Convenient, Visual // Local Marketing Insider #044

7 min read | October 11, 2022
With the introduction of "multisearch near me" search functionality by Google, the complete toolset of visual search is now available to local businesses. Visual search is...
Jake Hughes Marketing Manager

Customer Review Response Guide - The Update

8 min read | October 7, 2022
Our popular Review Response Guide has undergone a dramatic update, increasing its value to your business's Google and Facebook review response strategies.
Dave Pye Director of Search

Write Like Apple // Local Marketing Insider #043

8 min read | September 27, 2022
Surprisingly, it’s easy. Copywriting examples from iPhone 14 launch.
Jake Hughes Marketing Manager

New “Nearby” Feature on TikTok Could Make Local Businesses More Discoverable by Gen Z Audience

7 min read | September 19, 2022
With new features like a Nearby feed in the works, TikTok looks to be a promising channel for local businesses to market to Gen Z users.
Keaton Smith Review Response Specialist

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.