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Use this Amazing Behavioral Science Principle to Attract New Customers

9 min read | February 7, 2022
According to the self-reference effect, relatable content helps potential buyers identify their needs within your product and makes your marketing more persuasive and...
Jake Hughes Marketing Manager

How to Set up Basic Google Business Profile Tracking and Attribution // Local Marketing Insider #026

8 min read | February 1, 2022
Where is your Google Business Profile (GBP) traffic? How do you see how many searchers see your Google Business page, go to your site, and convert? Well, the technology...
Jake Hughes Marketing Manager

RELEASE: Leveraging Customer Video Testimonials to Capture More Credible Reviews for Auto Dealers

2 min read | January 24, 2022
Dealers look to mold the perception of the dealership as 90 percent of customers look to dealer reviews to validate trust.
Jake Hughes Marketing Manager

Local Marketing Insider #025 // Set Review Volume Goals

5 min read | January 19, 2022
Set a weekly review volume target to rank higher in local search, faster. Here's the Widewail approach, broken into bite-sized steps.
Jake Hughes Marketing Manager

Full Google Business Profile Setup May Now Take Up to 21 Days

3 min read | January 14, 2022
Google has added an additional waiting period when new users are added to a Google Business Profile. Learn about potential related delays involved in setup.
Dave Pye Director of Search

Local Marketing Insider #24 // Debunking GMB's Finer Points

5 min read | January 4, 2022
Recently I've been reviewing GMB's as part of our free GMB audit program we offer with Widewail Academy. This week for LMI I'm going to look at three optimization...
Jake Hughes Marketing Manager

What is A2P 10DLC?

10 min read | January 4, 2022
“Application-to-person 10-digit long codes” should turn consumers toward your business, while you spend less.
Jake Hughes Marketing Manager

Local Marketing Insider #023 // Our 6 Favorite Marketing Tactics from 2021

8 min read | December 22, 2021
In the final Local Marketing Insider of 2021, we look back on 6 strategies that stood out amongst the crowd.
Jake Hughes Marketing Manager
SEO

Google’s November 2021 Local Search Update: What Changed?

4 min read | December 21, 2021
Google's November 2021 Local Search Update: What changes were made to the way in which Google ranks local businesses? Here's everything you need to know.
Dave Pye Director of Search

How I Use Descript to Edit Customer Testimonial Videos

7 min read | December 20, 2021
Descript is a simple tool to automatically transcribe and edit your videos. Here's how I use it to turn video testimonials from customers into shareable content.
Jake Hughes Marketing Manager

How to Automate Video Testimonial Collection

8 min read | December 13, 2021
Automated customer video testimonials, related to your product or service, increase consumer confidence and optimize your conversion rate exponentially. Let's get you started.
Keaton Smith Review Response Specialist

3 Ways Video Marketing Can Increase Your Landing Page Conversions

6 min read | December 9, 2021
How do you create that perfect impression that's both engaging and enticing enough for consumers to move through the funnel? Copy and images are important, yes, but recently,...
Jake Hughes Marketing Manager

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.