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    Widewail Blog

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    Local Marketing Insider #017 // How to Write Unignorable Social Posts

    4 min read | September 29, 2021
    Capture the attention of your target audience with actionable content. Help your reader solve a problem or gain a competitive advantage. Learn the three-part formula to...
    Jake Hughes Marketing Manager

    Faced with Staff Shortages & High Turnover Rates, How Can Hospitality Groups Also Effectively Manage Review Responses?

    7 min read | September 21, 2021
    3 reasons hospitality operators can rely upon a review response management vendor to handle review responses effectively given current industry challenges.
    Jake Hughes Marketing Manager

    Local Marketing Insider #016 // Review Benchmarks Revisited

    5 min read | September 15, 2021
    Widewail's review benchmarks revisited for 2021. We explore developments in average review volume, ratings and more.
    Jake Hughes Marketing Manager

    How to Avoid 6 Common Review Response Mistakes

    7 min read | September 8, 2021
    A great review response benefits from some guardrails - so I’ve put together 6 review response mistakes to avoid to get you started. Learn how to respond to even the most...
    Colleen Bierschenk Colleen Bierschenk

    Local Marketing Insider #015 // You'll Regret Review Gating

    6 min read | August 31, 2021
    Why you'll regret "review gating", and why it's not necessary to succeed.
    Jake Hughes Marketing Manager

    This One Important Factor Drives Both Customer Satisfaction AND Dissatisfaction

    5 min read | August 30, 2021
    After examining 10,000 customer reviews we've discovered a curious pattern: a singular concept drives both satisfaction AND dissatisfaction simultaneously.
    Keaton Smith Keaton Smith

    Free Advertising: Can Online Reviews Really Boost Sales?

    8 min read | August 24, 2021
    Think of online reviews as the first domino to fall in the series of events from awareness to conversion. The more positive online reviews you generate, the lower your cost...
    Jake Hughes Marketing Manager

    Local Marketing Insider #014 // How to Mine Reviews for Untapped Marketing Insights

    7 min read | August 18, 2021
    Discover your next great marketing insight from the language used by your customers. Pull phrases and insights from customer feedback sources.
    Jake Hughes Marketing Manager

    What “The Imitation Game” Can Teach Us About Authentic Google Review Responses

    5 min read | August 15, 2021
    Your customers will always know when they’re being written to by a bot. Only one computer has passed "The Turing Test". Ever.
    Keaton Smith Keaton Smith

    Widewail's Approach to Customer Service

    3 min read | August 13, 2021
    Widewail CEO, Matt Murray, explains how Widewail thinks about growth and maintaining great client relationships.
    Matt Murray Founder & CEO


    4 min read | August 11, 2021
    Integration enables hospitality operators to seamlessly connect guest data and review insights.
    Jake Hughes Marketing Manager

    How Companies Turn Negative Online Reviews into Positive Experiences

    7 min read | August 6, 2021
    Learn core techniques that will help your single or multi-location local business manage negative reviews so they help, rather than hurt.
    Jake Hughes Marketing Manager

    Local Marketing Insider

    Bite-sized, to-the-point, trend-driven local marketing stories and tactics.