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New “Nearby” Feature on TikTok Could Make Local Businesses More Discoverable by Gen Z Audience

7 min read | September 19, 2022
With new features like a Nearby feed in the works, TikTok looks to be a promising channel for local businesses to market to Gen Z users.
Keaton Smith Review Response Specialist

Discovering New "Reviewable Events" // Local Marketing Insider #042

8 min read | September 13, 2022
Think beyond the transaction to access 70% more review opportunities
Jake Hughes Marketing Manager

How TikTok is the Newest Local Search Engine // Local Marketing Insider #041

8 min read | August 30, 2022
How TikTok is the newest local search engine. It's entirely visual, and quite possibly better than Google.
Jake Hughes Marketing Manager

When to Request Reviews (and Videos): The Ultimate Guide to Review Request Timing, by Industry

12 min read | August 29, 2022
Invite can be configured to send review requests based on different triggers. The optimal timing for a review request depends on industry-specific scenarios.
Jake Hughes Marketing Manager

How to Maintain HIPAA Compliance When Responding to Patient Reviews

6 min read | August 22, 2022
Review response is critical for online reputation management but health care providers must be careful. Widewail follows these rules to remain HIPAA compliant.
Emily Keenan Review Response Specialist

Peer-to-peer digital connection has changed local marketing. Avoid being left behind // Local Marketing Insider #040

5 min read | August 17, 2022
Customers are looking for your business through digital channels. Will you show up? We look at local marketing over the past 20 years and how the evolution from analog-first...
Jake Hughes Marketing Manager

Reasons why you are losing Google reviews - and what to do about it

10 min read | August 15, 2022
There are a number of reasons Google reviews may suddenly disappear from your Google Business Profile. Here are a few along with ways to get them back.
Emily Keenan Review Response Specialist

Local Marketing Insider #039 // 6 Video Review Event Examples

7 min read | August 2, 2022
Six video review event examples for property management, hospitality, entertainment, healthcare and politics.
Jake Hughes Marketing Manager

12 Ways to Improve Your Online Reputation for Property Management Marketers

12 min read | August 1, 2022
Reviews are important in property management and multifamily marketing. Learn to leverage reviews and video testimonials in a reputation management strategy.
Keaton Smith Review Response Specialist

3 Examples of Best Use Cases for Invite Video That Make Testimonial Collection Look Easy

8 min read | July 25, 2022
How companies in different industries are collecting user-generated video testimonials and what they are doing to put them to work in their marketing.
Keaton Smith Review Response Specialist

Do you need to dress to impress? // Local Marketing Insider #038

7 min read | July 19, 2022
Today's issue is about the psychological principle of costly signals. How costliness carries meaning when attracting new partners/clients/customers, and how there are in fact...
Jake Hughes Marketing Manager

51 Quick Video Testimonial Tips

11 min read | July 11, 2022
Bite-sized tips on how to collect the best user-generated content for video testimonials and use them in marketing assets.
Keaton Smith Review Response Specialist

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.