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Featured

New Ways to Market Through "Trusted Messengers" // Local Marketing Insider #077

5 min read | March 20, 2024
What new non-employee thought leadership ads on Linkedin mean for marketers.
Jake Hughes Director of Marketing
Featured

Do This One Thing When Launching a Newsletter // Local Marketing Insider #074

6 min read | January 24, 2024
A brief guide to newsletter formatting with a tactic you can put to use right away.
Jake Hughes Director of Marketing
Featured

Local Marketing Insider #073 // A Low-Risk Way to Work Faster and Save with AI Image Tools

6 min read | January 12, 2024
The simple way Widewail uses AI in marketing imagery
Jake Hughes Director of Marketing
Featured

Widewail’s Data-Backed Content Marketing Strategy // Local Marketing Insider #072

7 min read | December 27, 2023
Good data provides instant credibility. It’s the ultimate marketing slingshot. Today’s LMI highlights the data-backed playbook we are employing at Widewail. Use it to guide...
Jake Hughes Director of Marketing
Featured

This Genius Idea Will Fast-Track New Business Local SEO // Local Marketing Insider #067

5 min read | September 13, 2023
A wonderful example of aligned incentives and digital + analog working together in harmony.
Jake Hughes Director of Marketing
Featured

Ultimate Review Request Cheat Sheet // Local Marketing Insider #066

8 min read | August 30, 2023
The ultimate review request cheat sheet for local business marketers.
Jake Hughes Director of Marketing
Featured

The Rise of Near Me & Other Search Trends // Local Marketing Insider #064

9 min read | August 2, 2023
The rise of near me searches and other subjects on Google Trends. Rebooting a classic LMI article with new ideas and new data.
Jake Hughes Director of Marketing
Featured

Going Steady // Local Marketing Insider #063

7 min read | July 19, 2023
Unique review strategies for businesses with long-term customer relationships.
Jake Hughes Director of Marketing
Listings Management

Product Launch: Take Control of Your Online Footprint with Listings Management

4 min read | July 11, 2023
Widewail is excited to announce our newest product: Listings Management. Use a central dashboard to maintain and monitor your business listings with ease.
Team Widewail Team Widewail
Featured

Uncover Hidden Insights from Customer Feedback with ChatGPT, Quickly & For Free // Local Marketing Insider #062

8 min read | June 28, 2023
A beginner's guide to extracting customer insights with ChatGPT from customer feedback like reviews, surveys, support emails, video testimonial transcripts & more. Learn how...
Jake Hughes Director of Marketing
Featured

6 VP-Level Reputation Metrics That Will Make Your QBRs Standout // Local Marketing Insider #061

5 min read | June 14, 2023
Reputation metrics are the lifeblood of running an effective strategy. The problem: merely looking at your ratings isn’t good enough.
Jake Hughes Director of Marketing
Featured

How Marketing “Groundedness” Increases Willingness to Buy // Local Marketing Insider #059

6 min read | May 17, 2023
The major idea: people seek groundedness in life and when they shop and are willing to pay more to find it - 60% more.
Jake Hughes Director of Marketing

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.