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Local Marketing Insider #032 // How We Designed a Video Strategy That Works For Our Small Marketing Team

10 min read | April 26, 2022
Take an inside look at Widewail's video marketing strategy for 2022.
Jake Hughes Marketing Manager

Local Marketing Insider #031 // How to Make Your Ads 3x More Persuasive With UGC

10 min read | April 12, 2022
Your customers are fantastic brand advocates. A brand message communicated via past customers is roughly 3x as trusted as the same message communicated via advertising. What...
Jake Hughes Marketing Manager

Local Marketing Insider #027 // Marketing Synergy Maps

6 min read | February 16, 2022
Change how you look at your marketing ecosystem to uncover missed opportunities. With a "marketing synergy map" you can visualize all of your cross-channel marketing...
Jake Hughes Marketing Manager

How to Set up Basic Google Business Profile Tracking and Attribution // Local Marketing Insider #026

8 min read | February 1, 2022
Where is your Google Business Profile (GBP) traffic? How do you see how many searchers see your Google Business page, go to your site, and convert? Well, the technology...
Jake Hughes Marketing Manager

Local Marketing Insider #025 // Set Review Volume Goals

5 min read | January 19, 2022
Set a weekly review volume target to rank higher in local search, faster. Here's the Widewail approach, broken into bite-sized steps.
Jake Hughes Marketing Manager

Introducing Invite Video: Five Favorite Features

6 min read | December 1, 2021
Invite Video for collecting customer video reviews is packed with features that will turn your CRM into a visual testimonial generating machine.
Jake Hughes Marketing Manager

Local Marketing Insider #021 // The Brand Mosaic

4 min read | November 22, 2021
At Widewail, we believe in the power of the "Brand Mosaic." When we think about the journey of your next customer on the way to purchase, is their experience generally...
Jake Hughes Marketing Manager

Local Marketing Insider #020 // Why is social proof so persuasive?

7 min read | November 9, 2021
In Local Marketing Insider #020, part three of our four-part series on trust, we cover the three reasons social proof is so persuasive.
Jake Hughes Marketing Manager

Local Marketing Insider #017 // How to Write Unignorable Social Posts

4 min read | September 29, 2021
Capture the attention of your target audience with actionable content. Help your reader solve a problem or gain a competitive advantage. Learn the three-part formula to...
Jake Hughes Marketing Manager

How to Avoid 6 Common Review Response Mistakes

7 min read | September 8, 2021
A great review response benefits from some guardrails - so I’ve put together 6 review response mistakes to avoid to get you started. Learn how to respond to even the most...
Colleen Bierschenk Review Response Specialist

Review Gating: Why You'll Regret Incentivizing Customer Reviews

6 min read | August 31, 2021
Incentivizing online customer reviews, also known as review gating, violates the TOS for most platforms. It's also completely unnecessary.
Jake Hughes Marketing Manager

Free Advertising: Can Online Reviews Really Boost Sales?

8 min read | August 24, 2021
Think of online reviews as the first domino to fall in the series of events from awareness to conversion. The more positive online reviews you generate, the lower your cost...
Jake Hughes Marketing Manager

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.