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    Widewail Blog

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    Local Marketing Insider #013 // The Peak-End Rule

    4 min read | August 3, 2021
    Backed by behavioral science research, it turns out we don't remember experiences as a sum of all moments. We remember the emotional peak and the end. Learn this concept to...
    Jake Hughes Marketing Manager
    Reputation Management

    How to Repair Your Company's Online Reputation Performance

    7 min read | August 2, 2021
    Learn about the metrics that contribute to your company's online reputation performance and use these strategies to manage or repair how you score.
    Jake Hughes Marketing Manager
    Video

    How Reviews Impact Local SEO

    5 min read | July 23, 2021
    Watch Widewail CEO Matt Murray explain in detail how reviews and reputation management impact local SEO rankings for local businesses in 2021.
    Matt Murray Founder & CEO

    Local Marketing Insider #012 // Web Tools We Love

    8 min read | July 21, 2021
    14 free web tools local marketers can use to market better in 2021.
    Jake Hughes Marketing Manager
    Featured

    Widewail Turns 3, Announces $1.5M Seed Funding

    4 min read | July 14, 2021
    Widewail turns 3, announces $1.5M in seed funding to help build trust between more local businesses and the communities they serve.
    Matt Murray Founder & CEO

    Local Marketing Insider #011 // Modeling Reputation ROI

    4 min read | July 7, 2021
    Use Widewail's new modeling tool to see the impact a review generation strategy could have on your business, built with your specific reputation metrics.
    Jake Hughes Marketing Manager
    Reputation Management

    Power Your Inbound Marketing Strategy with Review Management

    9 min read | July 1, 2021
    Learn how to take your inbound marketing strategy to the next level by adding a review generation and review response strategy into the mix.
    Jake Hughes Marketing Manager
    Video

    Why displaying trust broadly is critical for modern business success

    3 min read | July 1, 2021
    Trust is such an interesting topic, especially in business. Follow Matt Murray as he explains the evolution of trust in society over the past 200 years and how that informs...
    Matt Murray Founder & CEO

    10 Common Prospect Questions and How to Answer with GMB // Local Marketing Insider #010

    7 min read | June 23, 2021
    If setting up your GMB account and entering basic information is the “101 class,” answering these 10 prospect questions using the full scope of GMB tools is the “201 class.”
    Jake Hughes Marketing Manager
    Reputation Management

    How Reputation Management Can Drive Advocacy & Power the Flywheel

    8 min read | June 22, 2021
    Learn how Hubspot's flywheel model for growth can be powered by reputation management.
    Jake Hughes Marketing Manager
    Video

    Widewail CEO: "The Future of Digital Experience Management is Post-Transaction"

    3 min read | June 22, 2021
    Watch Widewail CEO, Matt Murray, explain why he believes the next phase of digital experience management is post-transaction. Buying, in most cases, is an online activity....
    Matt Murray Founder & CEO
    Review Generation

    5 Strategies to Get More Reviews: Tactics, Tips, Impact, and Effort to Get Each Done

    11 min read | June 14, 2021
    5 strategies to get more reviews for your local business. The tips, tactics, impact, and effort to make each strategy a reality today.
    Jake Hughes Marketing Manager

    Local Marketing Insider

    Bite-sized, to-the-point, trend-driven local marketing stories and tactics.