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Widewail Blog

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Behind the Scenes: How Widewail's New Google Reputation Analysis Tool Works

8 min read | March 29, 2022
Widewail recently launched a great new tool, giving local marketers an easy way to assess their Google Business Profile performance. This week, take a look behind the scenes...
Jake Hughes Marketing Manager

How Google Decides What Reviews Are Most Relevant

6 min read | March 28, 2022
This guide breaks down what the “Most Relevant” feature on your GBP page is and how Google selects which reviews are actually the most relevant. 
Keaton Smith Review Response Specialist

How to add and manage photos on your Google Business Profile

4 min read | March 21, 2022
Including images on your business’ Google Business Profile is a great way to shape the first impression your prospective customers get.
Keaton Smith Review Response Specialist

Local Marketing Insider #029 // 3 Steps to Build Trust in Your Next Great Idea

9 min read | March 15, 2022
To build trust in a new idea you must find a better-understood reference point, find the selfish benefit, and find surprising advocates. Use these three building blocks to...
Jake Hughes Marketing Manager

Widewail Adds Incentivized Video Testimonials and Targeted, Customizable Review Outreach Campaigns to its Trust Marketing Platform

5 min read | March 15, 2022
With 90 percent of customers looking to reviews to build trust, Widewail demonstrates how dealers can mold perception using highly targeted customer reviews and video...
Jake Hughes Marketing Manager

Introducing Two New Review Generation Features: Campaigns and Incentives Engine

7 min read | March 9, 2022
Review and video testimonial generation have never been one-size-fits-all. Now, Incentives Engine and Campaigns maximize efficiency for a wider variety of business needs and...
Jake Hughes Marketing Manager

What is Reputation Management?

9 min read | March 7, 2022
Reputation management is the act of monitoring, generating, and responding to customer engagement across multiple review sites to improve brand image.
Jake Hughes Marketing Manager

How to Handle a Mass Spam Event

5 min read | March 4, 2022
We have put together a timeline of a mass spam event with guidelines on how to ensure the situation is resolved as quickly as possible.
Colleen Bierschenk Review Response Specialist

Local Marketing Insider #028 // Discover Your Wedge

4 min read | March 2, 2022
The most clearly differentiated brands have a wedge. A singular idea that sets the brand apart in the mind of the customer. This week we have 12 examples to get you thinking.
Jake Hughes Marketing Manager

3 Ways to Incentivize Customers to Leave Video Testimonials

6 min read | February 24, 2022
Video testimonials establish trust between your business and its customers, but sometimes your customers can be a little camera-shy. Here are our top 3 suggestions on how you...
Colleen Bierschenk Review Response Specialist

Local Marketing Insider #027 // Marketing Synergy Maps

6 min read | February 16, 2022
Change how you look at your marketing ecosystem to uncover missed opportunities. With a "marketing synergy map" you can visualize all of your cross-channel marketing...
Jake Hughes Marketing Manager

New Google Business Profile feature: Manage Reviews Directly in Google Search

3 min read | February 15, 2022
With the introduction of the Google Business Profile rebrand (formerly Google My Business), local businesses can now engage with customer reviews directly within search,...
Jake Hughes Marketing Manager

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.