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Local Marketing Insider #037 // Useless and yet indispensible

7 min read | July 6, 2022
Reviews are a fickle bunch. The better you know their bias the better you can use them to help your business.
Jake Hughes Marketing Manager

How to launch your reputation management strategy and set up your multi-location GBPs

13 min read | June 27, 2022
Large groups with multiple Google Business Profiles should know their business’s reputation is more than the reputation of any individual location.
Jake Hughes Marketing Manager

Let's talk about incentivizing reviews // Local Marketing Insider #036

6 min read | June 21, 2022
Incentivizing reviews works. Studies have shown that when businesses incentivize reviews they will receive more, the language in the reviews will be more positive, and...
Jake Hughes Marketing Manager

To build your business a winning video program, start by rethinking your definition of a good video

12 min read | June 17, 2022
This is a guide to customer testimonial videos: how to get more, what to do with bad videos, and what you can do in-store - made easier with Invite Video.
Keaton Smith Review Response Specialist

How Connecting with Consumer Preferences Links to Reputation Management and Trust Marketing

7 min read | June 13, 2022
Insights from Google's 2022 Retail Marketing Guide
Jake Hughes Marketing Manager

How to run a video review collection “event” that actually works // Local Marketing Insider #035

8 min read | June 8, 2022
How to generate lots of new customer video testimonial content with an event. Our event with Hula generated 39 in 2 hours.
Jake Hughes Marketing Manager

Widewail Wins AWA Award in Reputation Management

2 min read | June 1, 2022
In March 2022, the AWA awards ceremony in Las Vegas recognized Widewail with an Automotive Reputation Management Vendor award.
Keaton Smith Review Response Specialist

7 Types of Online Customer Review Fraud - And What You Can Do About It

11 min read | May 26, 2022
These unfortunate fake review examples will help consumers stay aware of dishonest practices and assist businesses in determining those review generation strategies to avoid.
Dave Pye Director of Search

How to get the reviews you need for your marketing (without paying for them) // Local Marketing Insider #034

10 min read | May 24, 2022
Where technology and strategy align to make the best use of customer review content.
Jake Hughes Marketing Manager

Property Reputation Rankings: What We Can Learn From The Top 3 Multi-Family Properties in America

12 min read | May 18, 2022
A look at the reputation management strategies of top properties will show property manager marketers how even luxury properties can improve.
Keaton Smith Review Response Specialist

4 Technology-Driven Reputation Strategies for Multi-Location Businesses With Scaling on the Mind // Local Marketing Insider #033

7 min read | May 10, 2022
4 technology-driven reputation strategies for multi-location businesses trying to scale review response and review generation efficiently.
Jake Hughes Marketing Manager

Tips for Google Business Profile: Service area business vs. traditional brick and mortar

6 min read | May 4, 2022
Be clear about what type of business you are. Here's how to confirm in your Google Business Profile if you are a service area business or brick and mortar.
Keaton Smith Review Response Specialist

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.