Boost your dealership’s visibility and engagement with these 5 Google Posts best practices—drive more leads and scale content across locations.
If you’re a dealership owner or marketing manager, you already know your Google Business Profile (GBP) is one of your most important local visibility tools. It’s front and center when someone searches for your store. And yet, for most dealerships, posting is inconsistent at best, and nonexistent at worst.
You’re not alone. Managing multiple locations, figuring out what to post, and aligning content with offers—it’s a lot. There’s often no system in place. No rhythm. And no clear link between posting and the actual ROI you’re getting out of it all.
It doesn’t have to be this way.
With a few key best practices and the right tools, you can turn your GBP into a traffic and lead-generation machine. Here’s how to make your posts matter, scale your efforts across rooftops, and actually see a return for your time.
Consistency builds trust with Google and your audience. The platform favors freshness, and posting at least once a week helps your dealership stay relevant in search.
Even better, use that real estate to promote something timely:
Here’s the key: Don’t let posts go stale. Expired promotions can create confusion and undermine credibility. It’s better to remove outdated posts than leave them hanging.
Many high-performing dealers use seasonal service posts, like snow tire specials in the winter or AC tune-ups in the summer, to stay relevant and drive engagement.
Google Posts are visual-first. And in automotive, where aesthetics matter, the image can make or break engagement.
Ditch the stock photos. They’re generic and forgettable. Instead, focus on real photos:
Visuals bring your dealership to life and signal authenticity to shoppers.
Some technical tips:
With Widewail, uploading and formatting media across all locations is simple. Every post looks polished, professional, and on-brand, without the heavy lift.
Generic posts get ignored. Good posts have a specific action tied to a specific location.
Think:
These small details increase relevance and click-through.
Think of the GBP Q&A like an extension of your showroom floor. Shoppers are asking real questions—about trim availability, service hours, financing requirements—and they expect fast, accurate answers.
Letting questions sit unanswered sends the wrong message. Worse, someone else might answer them for you (inaccurately).
Here’s what to do:
Widewail gives you control across all your listings. Post, edit, or remove answers centrally and ensure consistency at scale.
If you’re posting without reviewing performance, you’re flying blind. Google Business Profile Performance offers a simple, powerful way to gauge what’s resonating:
Use this data to shape your next round of posts. Refine. Test. Improve. If you’re new to GBP Performance, BrightLocal’s guide is a great place to start.
Google Posts are one of the most visible, most actionable parts of your online presence—and they’re underused across the industry.
Done right, they:
But to do them right, you need process, consistency, and tools to scale across locations.
That’s where Widewail comes in.
Widewail Listings Management makes it easy to:
I grew up in northern Vermont before spending some time in Milwaukee and Chicago.... and then back to Milwaukee. In 2020, I returned to VT to complete a BA in Professional Writing, Editing, and Publishing. While writing and reading fiction are my favorite ways to practice, I also have experience in journalism, nonfiction, and copywriting; Widewail has been a great fit for me! Now I live in Burlington and can be found reading, writing, biking, or just lounging with our ever-growing dog collection. Feel free to reach out to me if you'd like to discuss any of my work!
Bite-sized, to-the-point, trend-driven local marketing stories and tactics.
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