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The Definitive Way to a Higher Google Rating, Backed by 1.6M Reviews // Local Marketing Insider #068

5 MIN READ | September 27, 2023

Hey! Welcome to Local Marketing Insider where 12,000+ local marketing professionals get better at reputation strategy & more with insights delivered 2x a month.

Jake Hughes Marketing Manager

Local Marketing Insider

A newsletter by Widewail. Get the latest industry insights, in your inbox 2x per month. Bite-sized, trend-driven stories to take your local business marketing to the next level. To get started, we'll send you our favorite issues.

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Unlocking the Best Video Review Secrets

10 min read | October 2, 2023
How to successfully collect video reviews. These strategies will help you gather authentic and persuasive testimonials for your brand.
Emily Keenan Review Response Specialist

How to Set Up Google Alerts (And Why You Should)

7 min read | September 28, 2023
Creating Google Alerts is an important first step in any reputation management strategy. Learn to manage and customize alerts for brand monitoring and more.
Jane Garfinkel Product Manager

The Definitive Way to a Higher Google Rating, Backed by 1.6M Reviews // Local Marketing Insider #068

5 min read | September 27, 2023
Discover a proven method for increasing your Google star rating, backed by research on 1.6M reviews.
Jake Hughes Marketing Manager

Roomster Settlement: The FTC Cracks Down on Apartment Reviews

10 min read | September 22, 2023
Breaking down the FTC rules on reviews and what the Roomster case means for multifamily marketing professionals.
Keaton Smith Review Response Specialist

This Genius Idea Will Fast-Track New Business Local SEO // Local Marketing Insider #067

5 min read | September 13, 2023
A wonderful example of aligned incentives and digital + analog working together in harmony.
Jake Hughes Marketing Manager

7 Surprising Reasons Why Negative Reviews Are Valuable

8 min read | September 13, 2023
Don't shy away from negative reviews. Embrace them! These best practices will help you use critical feedback to your reputation and business's advantage.
Jane Garfinkel Product Manager

Common Google Business Profile Access Issues and What to Do About Them

8 min read | September 7, 2023
Managing GBP access can be challenging. Understanding the steps and what to do if your account ownership is in the wrong hands is crucial. Whether reclaiming access, handling...
Heather Zambarano Review Response Specialist

30 Best Ways to Use and Share Your Google Review Link

17 min read | September 5, 2023
Creative places to share your Google review link to ask all of your customers for reviews, increase positive volume and improve your online reputation.
Emily Keenan Review Response Specialist

How to Increase Your Google Star Rating via Reviews

14 min read | August 31, 2023
How do you increase your business's Google star rating using reviews? These key points will help activate the voice of happy customers while reducing negative commentary.
Jake Hughes Marketing Manager

Ultimate Review Request Cheat Sheet // Local Marketing Insider #066

8 min read | August 30, 2023
The ultimate review request cheat sheet for local business marketers.
Jake Hughes Marketing Manager

16 Best Free Marketing Newsletters in 2023

17 min read | August 30, 2023
16 of the best free newsletters we recommend local marketers and business owners subscribe to for great marketing ideas delivered regularly to your inbox.
Emily Keenan Review Response Specialist

20 Consequences of Buying Fake Online Reviews

9 min read | August 24, 2023
Buying fake reviews is never a good idea. Laws are changing, the downsides are many, and it's important to know the risks. You're better than that.
Dave Pye Director of Search

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.