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Local Marketing Insider #001 // 7 Review Benchmarks for 2021

8 MIN READ | February 17, 2021

Welcome to the first issue of Local Marketing Insider, a newsletter by Widewail. Before we get into the 7 Review Performance Benchmarks for 2021, I’d like to introduce...

Jake Hughes Marketing Manager

Local Marketing Insider

A newsletter by Widewail. Get the latest industry insights, in your inbox 2x per month. Bite-sized, trend-driven stories to take your local business marketing to the next level. To get started, we'll send you our favorite issues.

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6 Online Reputation Management Metrics You Should Start Tracking Today

8 min read | February 24, 2021
You’ve set up your Google My Business page, you monitor your social media sites, and you ask customers to post a review after they make a purchase.
Jane Garfinkel Response Team Lead

Local Marketing Insider #001 // 7 Review Benchmarks for 2021

8 min read | February 17, 2021
Welcome to the first issue of Local Marketing Insider, a newsletter by Widewail. Before we get into the 7 Review Performance Benchmarks for 2021, I’d like to introduce...
Jake Hughes Marketing Manager

WIDEWAIL JOINS CDK GLOBAL PARTNER PROGRAM

5 min read | February 16, 2021
BURLINGTON, VT (February 16, 2021) – Widewail, the leading reputation management and social media engagement platform, today announced that it has become a participant in...
Jake Hughes Marketing Manager

Lexus Dealership Increases Review Volume by 185% in First 90 Days with Invite

2 min read | February 10, 2021
What does an established and well-respected local Lexus dealership do when, despite their sterling brick-and-mortar reputation, they start losing local organic search...
Dave Pye Director of Search

SMS Marketing vs. Email Marketing: When to Use Which?

12 min read | February 10, 2021
As technology evolves and customer preferences change, it can be difficult to know which marketing medium is best for your business. We have gathered some tips to help you...
Emily Keenan Review Response Specialist

Why Review Frequency is More Important than Volume

8 min read | February 4, 2021
Having more online reviews than your competitors is not enough to make your business stand out. A BrightLocal study found that after star-rating and legitimacy, recency is...
Emily Keenan Review Response Specialist

Lexus Dealer Case Study: 403% Increase in Google Reviews after First 60 Days

2 min read | February 1, 2021
Few things are more frustrating than realizing your business is missing out on opportunities while also knowing your team doesn't have time to do anything about it. This...
Dave Pye Director of Search

Direct Bookings vs. OTAs: How Reviews Benefit Hotels and Brands

9 min read | January 26, 2021
For the last several years each hotel brand (Hilton, Marriott, IHG, Hyatt, & Choice) has made a concerted effort to drive more traffic to their direct booking platforms....
Justin Essner Account Executive

Hair Salon Case Study: Increase in Google Reviews by 573% in First 60 Days

1 min read | January 11, 2021
It takes grit to start a new business in the midst of a global pandemic. The power of social proof doesn't hurt, either. Combine the two and you've got a winning...
Dave Pye Director of Search

7 Digital Strategies Local Businesses Can Use to Increase Customer Lifetime Value

9 min read | December 15, 2020
As a local business owner, you know that customer retention is important. In fact, studies show that repeat customers spend 3x more than first-time customers and are 50%...
Emily Keenan Review Response Specialist

Widewail and EmpowerFi Announce Partnership, Offering a Suite of Reputation Management Solutions to Credit Unions

2 min read | December 7, 2020
  We are pleased to announce our partnership with EmpowerFi, bringing the power of high-touch reputation management services to credit unions across the United States.
Jake Hughes Marketing Manager

6 Tactics Savvy Credit Unions Are Using to Generate Hundreds of Reviews a Month

8 min read | December 4, 2020
If you work at a credit union, you already know that the work you do tends not to draw the same volume of online reviews as, say, restaurants or car dealerships. It can...
Emily Hamilton Review Response Specialist

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.