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Starting a Business Podcast with No Experience and A Few Hundred Dollars // Local Marketing Insider #081

12 MIN READ | October 3, 2024

Hey! Welcome to Local Marketing Insider, where 16,000+ local marketing professionals get better at reputation strategy & more with insights delivered monthly.

Jake Hughes Director of Marketing

Local Marketing Insider

A newsletter by Widewail. Get the latest industry insights, in your inbox 2x per month. Bite-sized, trend-driven stories to take your local business marketing to the next level. To get started, we'll send you our favorite issues.

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Google Reviews: Your Secret Weapon for Local SEO, Trust, and Growth

6 min read | June 4, 2025
Harness Google Reviews to boost your local SEO, build trust, and drive growth with strategic management and automation tools like Widewail's Invite and Engage.
Kyle Gagnon Kyle Gagnon

How Car Dealers Can Bounce Back From A 1-Star Crisis

7 min read | May 29, 2025
6 steps to address a negative review event and turn it into an opportunity to improve operations, customer communication, and long-term trust.
Ellie Guyon Review Response Specialist

How to Nest Department Listings on Google My Business

12 min read | May 23, 2025
In this article, we will discuss which nesting options your business qualifies for, how to create additional pages and the benefits of doing so.
Jane Garfinkel Product Manager

Speed, Trust & Follow-Through: What 1M Resident Reviews Reveal in 2025

6 min read | May 12, 2025
Explore key takeaways from 1M reviews in Widewail’s 2025 Voice of the Resident Report—and how the multifamily resident experience is evolving.
Emily Keenan Content Marketing Specialist

Top Automotive Review Sites Every Dealership Should Prioritize in 2025

10 min read | May 7, 2025
Learn which automotive review sites influence car buyers and how to manage them effectively.
Kyle Gagnon Kyle Gagnon

Why Car Dealerships Should Highlight Reviews on Their Website

9 min read | May 2, 2025
Learn how showcasing customer reviews on your dealership's website can boost trust, improve SEO, and drive sales with actionable tips and strategies.
Ellie Guyon Review Response Specialist

10 Reasons Why Customer Loyalty Is Important For Your Business

11 min read | April 29, 2025
Loyal customers reduce marketing costs and improve your reputation. Increasing customer retention by just 5% can increase profits by 25%.
Jane Garfinkel Product Manager

Why Your Dealership Struggles to Get Consistent, High-Quality Reviews (And How to Fix It)

7 min read | April 14, 2025
The pitfalls of manual review systems and how automation can improve your review volume—and your reputation.
Ellie Guyon Review Response Specialist

How Topic Tagging and Sentiment Analysis Unlock Customer Feedback

6 min read | April 9, 2025
Discover how analyzing customer feedback can reveal key trends and improve experiences.
Kyle Gagnon Kyle Gagnon

Are You Over-Surveying Your Automotive Customers?

5 min read | April 4, 2025
Struggling with low survey response rates? Here’s how to avoid feedback fatigue, keep your reputation intact, and gather insights your team can use.
Emily Keenan Content Marketing Specialist

10 Ways to Drive Online Reviews For Your Dealership

11 min read | March 31, 2025
Boost your dealership's reputation and drive more business with these 10 proven techniques for generating and managing online reviews effectively.
Ellie Guyon Review Response Specialist

How to Remove Fake Google Reviews

8 min read | March 26, 2025
Fake reviews can damage your rating and your reputation. The next time you receive a fake review on Google, follow these steps to address it and potentially get it removed.
Jane Garfinkel Product Manager

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.