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8 marketing email newsletters local marketers and business owners should subscribe to in 2021. For great marketing ideas delivered to your inbox on a regular basis, this list is a great place to start.
Marketers must stay up-to-date on current trends and insights. The problem is, we’re busy. It’s hard to find time in the workday to sift through swarms of news and knowledge. We need information fast, direct and we’ve found it in the form of email newsletters.
However, in solving one problem, we’ve created another. 81% of B2B marketers list email newsletters as their most used form of content marketing, and quite frankly, our inboxes are a popular place to be. To make things easier, we’ve compiled a list of 8 must-read email newsletters that make you better at your job.
Founder: Harry Dry
Marketing Examples keeps it simple, and as a result, has built quite the reputation for itself with over 50,000 subscribers. Harry’s content is smart, versatile, and aesthetically great to look at. Further, when it comes to marketing and communication, there’s nothing he doesn’t cover in his case studies. Aside from detailed guidelines and examples, each email consists of quick tips you can start using for your business today. As far as newsletters go, this one’s too good to ignore.
Founder: Alex Lieberman
Frequency: 3x per week (Monday, Wednesday, Friday)
Marketing Brew is a marketing-specific sub-newsletter to the well-known Morning Brew brand. The sign-up process for Marketing Brew is more involved than some other newsletters. You are asked to include your company name, job title, industry, and even sub-industry. Luckily, the insights it offers are worth the hassle. Marketing Brew brings you the latest stories and trends from a news-centric perspective, keeping you up-to-date on current events while teaching you valuable lessons in marketing and advertising.
Founder: Jake Hughes
“Bite-sized, to-the-point, trend-driven”: LMI speaks for itself. This newsletter gets right down to the facts without bombarding you. It highlights specific ways for you to improve marketing strategies for your business. What we like best about LMI is its local focus. Everything is framed to be applicable to the single or multi-location local business owner or marketer. It provides readers with examples by making frequent references to real and thriving businesses, which succeeds in making the newsletter’s strategies feel familiar and attainable for local marketers everywhere.
Buffer’s Social Media for Business newsletter is a must-read for marketers working to establish their online presence. It provides over 45,000 marketers and small business owners with access to blog posts, marketing content, and helpful social media tips. It even gives you a run-down of the week’s latest trends and news from Facebook, Instagram, Pinterest, etc. Buffer’s is essential for keeping your followers engaged with your business, and it only takes a couple of minutes to read.
Founder: Dave Gerhardt
We like Dave Gerhardt’s email newsletter for its familiar, no-frills style. Dave, like all good marketers, knows his audience: B2B marketers. He sorts his content into brief yet versatile categories such as Thursday Thought, Job Updates, and End of Week Wisdom, each of which features valuable B2B marketing lessons that everyone, no matter how experienced, will find useful.
Founder: Brandon Anderson
If you’re a visual learner, this is your sign to subscribe to Sketchalytics. This newsletter updates you weekly in the form of a sketch. It breaks down complex content marketing topics into easy-to-follow “micro-lessons,” making it the perfect read for expert marketers and newbies alike. It’s informative, memorable, and entertaining - a different and more engaging take on the classic email newsletter.
ClickZ email newsletter is a one-stop shop for marketers. It features everything including local marketing, analytics, social media, and SEO. When you sign up for ClickZ, you can choose which content alerts you want to receive. I receive the daily newsletter, which does a great job of keeping me informed on the latest digital marketing trends and advertising strategies. If you want a more involved subscription, with access to webinars, podcasts, research, and live events, you can opt-in at any time. We like ClickZ because it gives you control over what’s in your inbox and a place to start when you have time to dig deeper.
Founder: Julian Shapiro
Growth Tactics by Demand Curve gathers current growth insights and tips to help you stay on top of your marketing game. It made our list because it’s easy to read on the go and reflective of what hundreds of Y Combinator (the incubator) Founders say is currently working for them - so you can trust it.
When you sign up for Growth Tactics, you receive an email asking you to confirm your subscription by replying “yes”. This introduces their first growth insight: that when recipients reply, it tells mail servers that you shouldn’t go to spam, increasing your chances of staying in the main inbox. Brilliantly, Growth Tactics shows you how to maximize the visibility of your marketing emails by guaranteeing that of their own.
Any combination of these newsletters will give you the information you need to run a successful marketing campaign. In the end, all that matters is what works best for you and your local business.
Widewail is a reputation management software and services company based in Burlington, VT. We help hundreds of small local businesses and national brands like Lexus and BH Property Management generate and respond to reviews.
Learn more about our core products:
Engage: Review response managed services
Invite: Send automated SMS review requests to all your customers
Originally from Scarborough, Maine, I moved to Vermont this past summer after graduating from St. Lawrence University, where I received my BA in English and Spanish. I have always been interested in writing and communication, which is what initially drew me to the Review Response Specialist position at Widewail. In my spare time, I can be found reading, playing electric guitar, or strolling/biking around one of Burlington’s many scenic trails. I always welcome the opportunity to talk about my work, and invite anyone with questions or comments to reach out or connect with me on LinkedIn.
Bite-sized, to-the-point, trend-driven local marketing stories and tactics.