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Posts by Keaton Smith

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About the Author

I’m a writer, philosopher, climber, mountain biker, and a fried-egg enthusiast. Before joining Widewail as a Review Response Specialist, I attended Middlebury College and studied Philosophy and Art History. I grew up in Michigan, but I fell in love with Vermont while in school.

5 Review Sites to List Your Business on Besides Google

8 min read | March 20, 2023
Consumers use more than Google to discover local businesses. Consider setting up local business listings on these 5 sites to maximize your visibility.
Keaton Smith Review Response Specialist

How to Choose a Listings Management Service

8 min read | February 27, 2023
When assessing all the tools and services out there that can help you maintain your business's listings across the web, here are the features to look for.
Keaton Smith Review Response Specialist

8 Ways to Get More Google Reviews of Your Products

11 min read | February 15, 2023
Looking to get more Google reviews? Whether a single-person shop, or a nationwide chain, here are 8 proven DIY product review generation strategies.
Keaton Smith Review Response Specialist

Listing Management Challenges: Avoid Duplicates, Represent all of Your Departments, and Make Updates at Scale

11 min read | February 6, 2023
How to ensure your business listings are accurate across the internet and optimized for search and conversion
Keaton Smith Review Response Specialist

Management Takeover: Reputation Management Strategies Dealerships Need to Consider During a Merger or Acquisition

11 min read | February 2, 2023
Reputation management strategy should not be overlooked in the chaos of management change. These tactics build trust and can make a transition successful.
Keaton Smith Review Response Specialist

Listings-Powered Growth: How Maintaining and Optimizing Online Business Listings Can Increase Revenue

6 min read | January 23, 2023
Tracking all of your listings online and keeping them up to date can have a direct impact on your bottom line by getting more customers in the door.
Keaton Smith Review Response Specialist

Management Takeover: How to Stay on Top of Reputation Management During a Leadership Transition

9 min read | December 30, 2022
Whether you’re a new hire or a veteran, we’ll help determine where to start to improve your business’s reputation during a management transition.
Keaton Smith Review Response Specialist

How to Automate Video Testimonial Collection

8 min read | December 19, 2022
Automated customer video testimonials, related to your product or service, increase consumer confidence and optimize your conversion rate exponentially. Let's get you started.
Keaton Smith Review Response Specialist

Management Takeover: How to Improve a Multifamily Property’s Reputation After Acquisition

7 min read | December 12, 2022
Acquiring a new multifamily property can bring a lot of challenges for your team. Don't let reputation management strategies slip through the cracks.
Keaton Smith Review Response Specialist

12 Online Reputation Management Strategies

19 min read | October 24, 2022
Reputation management strategy recommendations to get more Google reviews, increase volume, improve your visibility online and master the fundamentals.
Keaton Smith Review Response Specialist

New “Nearby” Feature on TikTok Could Make Local Businesses More Discoverable by Gen Z Audience

7 min read | September 19, 2022
With new features like a Nearby feed in the works, TikTok looks to be a promising channel for local businesses to market to Gen Z users.
Keaton Smith Review Response Specialist

12 Ways to Improve Your Online Reputation for Property Management Marketers

12 min read | August 1, 2022
Reviews are important in property management and multifamily marketing. Learn to leverage reviews and video testimonials in a reputation management strategy.
Keaton Smith Review Response Specialist

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.