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Posts by Keaton Smith

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About the Author

I’m a writer, philosopher, climber, mountain biker, and a fried-egg enthusiast. Before joining Widewail as a Review Response Specialist, I attended Middlebury College and studied Philosophy and Art History. I grew up in Michigan, but I fell in love with Vermont while in school.
Review Generation

Roomster Settlement: The FTC Cracks Down on Apartment Reviews

10 min read | September 22, 2023
Breaking down the FTC rules on reviews and what the Roomster case means for multifamily marketing professionals.
Keaton Smith Review Response Specialist
Listings Management

5 Widewail Business Listings Management Features For Local SEO

4 min read | August 16, 2023
Widewail's Listings Management service offers a central dashboard and customization across 60+ fields - enhancing reputation management, NAP and local SEO.
Keaton Smith Review Response Specialist
Reputation Management

13 Ways to Improve Your Online Reputation for Property Management Marketers

13 min read | August 3, 2023
Reviews are important in property management and multifamily marketing. Learn to leverage reviews and video testimonials in a reputation management strategy.
Keaton Smith Review Response Specialist
Review Generation

Widewail Campaigns: How They Work and 4 Use Cases

12 min read | May 15, 2023
To get reviews that align with your business's marketing objectives, try using Widewail's Campaigns. Here's how Campaigns can work for your business.
Keaton Smith Review Response Specialist
Video Testimonials

How to Add Video to Your Google Business Profile to Attract Customers

7 min read | April 28, 2023
Add videos to your Google Business Profile in just a few steps. Create eye-catching profiles for searchers and build trust with the right types of videos.
Keaton Smith Review Response Specialist
Listings Management

5 Review Sites to List Your Business on Besides Google

8 min read | March 20, 2023
Consumers use more than Google to discover local businesses. Consider setting up local business listings on these 5 sites to maximize your visibility.
Keaton Smith Review Response Specialist
Listings Management

How to Choose a Listings Management Service

8 min read | February 27, 2023
When assessing all the tools and services out there that can help you maintain your business's listings across the web, here are the features to look for.
Keaton Smith Review Response Specialist
Review Generation

8 Ways to Get More Google Reviews of Your Products

10 min read | February 15, 2023
Looking to get more Google reviews? Whether a single-person shop, or a nationwide chain, here are 8 proven DIY product review generation strategies.
Keaton Smith Review Response Specialist
Reputation Management

Listing Management Challenges: Avoid Duplicates, Represent all of Your Departments, and Make Updates at Scale

11 min read | February 6, 2023
How to ensure your business listings are accurate across the internet and optimized for search and conversion
Keaton Smith Review Response Specialist
Reputation Management

Management Takeover: Reputation Management Strategies Dealerships Need to Consider During a Merger or Acquisition

11 min read | February 2, 2023
Reputation management strategy should not be overlooked in the chaos of management change. These tactics build trust and can make a transition successful.
Keaton Smith Review Response Specialist
Listings Management

Listings-Powered Growth: How Maintaining and Optimizing Online Business Listings Can Increase Revenue

7 min read | January 23, 2023
Tracking all of your listings online and keeping them up to date can have a direct impact on your bottom line by getting more customers in the door.
Keaton Smith Review Response Specialist
Reputation Management

Management Takeover: How to Stay on Top of Reputation Management During a Leadership Transition

9 min read | December 30, 2022
Whether you’re a new hire or a veteran, we’ll help determine where to start to improve your business’s reputation during a management transition.
Keaton Smith Review Response Specialist

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.