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Posts by Keaton Smith

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About the Author

I’m a writer, philosopher, climber, mountain biker, and a fried-egg enthusiast. Before joining Widewail as a Review Response Specialist, I attended Middlebury College and studied Philosophy and Art History. I grew up in Michigan, but I fell in love with Vermont while in school.

12 Ways to Improve Your Online Reputation for Property Management Marketers

12 min read | August 1, 2022
Reviews are important in property management and multifamily marketing. Learn to leverage reviews and video testimonials in a reputation management strategy.
Keaton Smith Review Response Specialist

3 Examples of Best Use Cases for Invite Video That Make Testimonial Collection Look Easy

8 min read | July 25, 2022
How companies in different industries are collecting user-generated video testimonials and what they are doing to put them to work in their marketing.
Keaton Smith Review Response Specialist

51 Quick Video Testimonial Tips

11 min read | July 11, 2022
Bite-sized tips on how to collect the best user-generated content for video testimonials and use them in marketing assets.
Keaton Smith Review Response Specialist

To build your business a winning video program, start by rethinking your definition of a good video

12 min read | June 17, 2022
This is a guide to customer testimonial videos: how to get more, what to do with bad videos, and what you can do in-store - made easier with Invite Video.
Keaton Smith Review Response Specialist

Widewail Wins AWA Award in Reputation Management

2 min read | June 1, 2022
In March 2022, the AWA awards ceremony in Las Vegas recognized Widewail with an Automotive Reputation Management Vendor award.
Keaton Smith Review Response Specialist

Property Reputation Rankings: What We Can Learn From The Top 3 Multi-Family Properties in America

12 min read | May 18, 2022
A look at the reputation management strategies of top properties will show property manager marketers how even luxury properties can improve.
Keaton Smith Review Response Specialist

Tips for Google Business Profile: Service area business vs. traditional brick and mortar

4 min read | May 4, 2022
Be clear about what type of business you are. Here's how to confirm in your Google Business Profile if you are a service area business or brick and mortar.
Keaton Smith Review Response Specialist

Campaigns Tips and Ideas: How to Get the Feedback You Want From Your Customers

7 min read | April 25, 2022
Campaigns enables marketers to be intentional about review generation by making review requests personalized and targeted to support marketing objectives.
Keaton Smith Review Response Specialist

How to Audit Your own Google Business Profile (The Strategic Way)

12 min read | April 4, 2022
If your business’ GBP (formerly known as Google My Business) is due for a check-up, here are some of the key do’s and don’t’s of auditing your own account.
Keaton Smith Review Response Specialist

How Google Decides What Reviews Are Most Relevant

6 min read | March 28, 2022
This guide breaks down what the “Most Relevant” feature on your GBP page is and how Google selects which reviews are actually the most relevant. 
Keaton Smith Review Response Specialist

How to add and manage photos on your Google Business Profile

4 min read | March 21, 2022
Including images on your business’ Google Business Profile is a great way to shape the first impression your prospective customers get.
Keaton Smith Review Response Specialist

How to Automate Video Testimonial Collection

8 min read | December 13, 2021
Automated customer video testimonials, related to your product or service, increase consumer confidence and optimize your conversion rate exponentially. Let's get you started.
Keaton Smith Review Response Specialist

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.