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Posts by Colleen Bierschenk

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About the Author

I started with Widewail's Review Response team in early spring of 2021. While I'm a New Hampshire native, Vermont has irrevocably stolen my heart. My husband and I decided to pack up our rescue dog and two cats and move to the Green Mountain State to spend more time wake surfing, skiing, and cold-water swimming. Fun fact: I volunteer for a local non-profit in my hometown that is helping update our local skatepark for the younger generations of skateboarders!

How to Handle a Mass Spam Event

5 min read | March 4, 2022
We have put together a timeline of a mass spam event with guidelines on how to ensure the situation is resolved as quickly as possible.
Colleen Bierschenk Review Response Specialist

3 Ways to Incentivize Customers to Leave Video Testimonials

6 min read | February 24, 2022
Video testimonials establish trust between your business and its customers, but sometimes your customers can be a little camera-shy. Here are our top 3 suggestions on how you...
Colleen Bierschenk Review Response Specialist

Six User-Generated Content (UGC) Videos to Inspire Your Next Campaign

10 min read | November 17, 2021
Your future customers are looking for easy ways to make a trustworthy decision. UGC videos offer a way to establish trust in a more reliable and authentic way. We’ve compiled...
Colleen Bierschenk Review Response Specialist

How to Avoid 6 Common Review Response Mistakes

7 min read | September 8, 2021
A great review response benefits from some guardrails - so I’ve put together 6 review response mistakes to avoid to get you started. Learn how to respond to even the most...
Colleen Bierschenk Review Response Specialist

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.