Video testimonials establish trust between your business and its customers, but sometimes your customers can be a little camera-shy. Here are our top 3 suggestions on how you...
According to the self-reference effect, relatable content helps potential buyers identify their needs within your product and makes your marketing more persuasive and...
How do you create that perfect impression that's both engaging and enticing enough for consumers to move through the funnel? Copy and images are important, yes, but recently,...
Video reviews: what are the best places to use them to your marketing advantage? Here are some impactful places you can share your customer testimonial videos to increase...
Widewail’s “Invite” and “Engage” online reputation management solutions help a local restaurant to dramatically increase monthly customer review volume.
Think of online reviews as the first domino to fall in the series of events from awareness to conversion. The more positive online reviews you generate, the lower your cost...
Neither SMS marketing nor email marketing is better, they just are best used in different situations. We cover everything you need to know to best use both.
Hospitality veteran Justin Essner explores how hotel brands can use review content to help drive customers to book directly rather than from online travel agencies...
Yelp filters reviews for a number of reasons, meaning that some of your positive reviews could end up on a separate page. In this blog post we discuss Yelp's Not Currently...
