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Write Like Apple // Local Marketing Insider #043

8 min read | September 27, 2022
Surprisingly, it’s easy. Copywriting examples from iPhone 14 launch.
Jake Hughes Director of Marketing

Discovering New "Reviewable Events" // Local Marketing Insider #042

8 min read | September 13, 2022
Think beyond the transaction to access 70% more review opportunities
Jake Hughes Director of Marketing

How TikTok is the Newest Local Search Engine // Local Marketing Insider #041

8 min read | August 30, 2022
How TikTok is the newest local search engine. It's entirely visual, and quite possibly better than Google.
Jake Hughes Director of Marketing

Peer-to-peer digital connection has changed local marketing. Avoid being left behind // Local Marketing Insider #040

5 min read | August 17, 2022
Customers are looking for your business through digital channels. Will you show up? We look at local marketing over the past 20 years and how the evolution from analog-first...
Jake Hughes Director of Marketing

Local Marketing Insider #039 // 6 Video Review Event Examples

7 min read | August 2, 2022
Six video review event examples for property management, hospitality, entertainment, healthcare and politics.
Jake Hughes Director of Marketing

Do you need to dress to impress? // Local Marketing Insider #038

7 min read | July 19, 2022
Today's issue is about the psychological principle of costly signals. How costliness carries meaning when attracting new partners/clients/customers, and how there are in fact...
Jake Hughes Director of Marketing

Local Marketing Insider #037 // Useless and yet indispensible

7 min read | July 6, 2022
Reviews are a fickle bunch. The better you know their bias the better you can use them to help your business.
Jake Hughes Director of Marketing

Let's talk about incentivizing reviews // Local Marketing Insider #036

6 min read | June 21, 2022
Incentivizing reviews works. Studies have shown that when businesses incentivize reviews they will receive more, the language in the reviews will be more positive, and...
Jake Hughes Director of Marketing

How to run a video review collection “event” that actually works // Local Marketing Insider #035

8 min read | June 8, 2022
How to generate lots of new customer video testimonial content with an event. Our event with Hula generated 39 in 2 hours.
Jake Hughes Director of Marketing

How to get the reviews you need for your marketing (without paying for them) // Local Marketing Insider #034

10 min read | May 24, 2022
Where technology and strategy align to make the best use of customer review content.
Jake Hughes Director of Marketing

4 Technology-Driven Reputation Strategies for Multi-Location Businesses With Scaling on the Mind // Local Marketing Insider #033

7 min read | May 10, 2022
4 technology-driven reputation strategies for multi-location businesses trying to scale review response and review generation efficiently.
Jake Hughes Director of Marketing

Local Marketing Insider #032 // How We Designed a Video Strategy That Works For Our Small Marketing Team

10 min read | April 26, 2022
Take an inside look at Widewail's video marketing strategy for 2022.
Jake Hughes Director of Marketing

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.