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Uncover Hidden Insights from Customer Feedback with ChatGPT, Quickly & For Free // Local Marketing Insider #062

8 min read | June 28, 2023
A beginner's guide to extracting customer insights with ChatGPT from customer feedback like reviews, surveys, support emails, video testimonial transcripts & more. Learn how...
Jake Hughes Director of Marketing

6 VP-Level Reputation Metrics That Will Make Your QBRs Standout // Local Marketing Insider #061

5 min read | June 14, 2023
Reputation metrics are the lifeblood of running an effective strategy. The problem: merely looking at your ratings isn’t good enough.
Jake Hughes Director of Marketing

4 Reasons Why Business Listings Benefit Local SEO // Local Marketing Insider #060

5 min read | May 31, 2023
Backlinks, citations, NAP alignment and more.
Jake Hughes Director of Marketing

How Marketing “Groundedness” Increases Willingness to Buy // Local Marketing Insider #059

6 min read | May 17, 2023
The major idea: people seek groundedness in life and when they shop and are willing to pay more to find it - 60% more.
Jake Hughes Director of Marketing

Breaking Down the First Page of Google // Local Marketing Insider #058

8 min read | May 3, 2023
Why your listing site dollars are working against you, and why the Map Pack is a local business greenfield.
Jake Hughes Director of Marketing

De-Risking Your Reputation Strategy // Local Marketing Insider #057

8 min read | April 19, 2023
The rules you need to know for a risk-free reputation.
Jake Hughes Director of Marketing

The State of Play // Local Marketing Insider #056

16 min read | April 5, 2023
2023 Reviews Trends to Help You Make Smarter Reputation Management Decisions
Jake Hughes Director of Marketing

When Negative Reviews Are a Good Thing // Local Marketing Insider #055

5 min read | March 22, 2023
Learn how a 1-star review can drive a higher intent to purchase (academic study). How identity, rivalry and belonging are strong motivators and how the message vs. messenger...
Jake Hughes Director of Marketing

Local Marketing Insider #054 // 13 Incredibly Useful Websites (All Free)

8 min read | March 7, 2023
13 incredibly useful web tools (all free).
Jake Hughes Director of Marketing

This Ad Format Gets 10x CTR // Local Marketing Insider #053

7 min read | February 21, 2023
Exclusive case study: How customer review video for car dealers is generating social ads with 10x the CTR of static image ads.
Jake Hughes Director of Marketing

Local Marketing Insider LIVE Video Channel // Local Marketing Insider #052

16 min read | February 8, 2023
Video channel release and seven videos worth watching.
Jake Hughes Director of Marketing

Apple Business Connect // Local Marketing Insider #051

5 min read | January 24, 2023
Last week Apple launched its refreshed local business profile tool, Apple Business Connect. Learn what's new and what's not.
Jake Hughes Director of Marketing

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Every Thursday we Rank, Explore, and Visualize automotive reputation and sentiment data.