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Local Marketing Insider #019 // What is Distributed Trust?

4 min read | October 26, 2021
In Local Marketing Insider issue #019 we introduce the academic concept of "distributed trust" and what it means for your marketing.
Jake Hughes Director of Marketing

Local Marketing Insider #018 // What is trust in the digital age?

4 min read | October 12, 2021
Part one of our four-part series on trust. How should we define trust? Is trust different now with technology?
Jake Hughes Director of Marketing

Local Marketing Insider #017 // How to Write Unignorable Social Posts

4 min read | September 29, 2021
Capture the attention of your target audience with actionable content. Help your reader solve a problem or gain a competitive advantage. Learn the three-part formula to...
Jake Hughes Director of Marketing

Local Marketing Insider #016 // Review Benchmarks Revisited

5 min read | September 15, 2021
Widewail's review benchmarks revisited for 2021. We explore developments in average review volume, ratings and more.
Jake Hughes Director of Marketing

Review Gating: Why You'll Regret Incentivizing Customer Reviews

6 min read | August 31, 2021
Incentivizing online customer reviews, also known as review gating, violates the TOS for most platforms. It's also completely unnecessary.
Jake Hughes Director of Marketing

Local Marketing Insider #014 // How to Mine Reviews for Untapped Marketing Insights

7 min read | August 18, 2021
Discover your next great marketing insight from the language used by your customers. Pull phrases and insights from customer feedback sources.
Jake Hughes Director of Marketing

Local Marketing Insider #013 // The Peak-End Rule

4 min read | August 3, 2021
Backed by behavioral science research, it turns out we don't remember experiences as a sum of all moments. We remember the emotional peak and the end. Learn this concept to...
Jake Hughes Director of Marketing

Local Marketing Insider #012 // Web Tools We Love

8 min read | July 21, 2021
14 free web tools local marketers can use to market better in 2021.
Jake Hughes Director of Marketing

Local Marketing Insider #011 // Modeling Reputation ROI

4 min read | July 7, 2021
Use Widewail's new modeling tool to see the impact a review generation strategy could have on your business, built with your specific reputation metrics.
Jake Hughes Director of Marketing

10 Common Prospect Questions and How to Answer with GMB // Local Marketing Insider #010

7 min read | June 23, 2021
If setting up your GMB account and entering basic information is the “101 class,” answering these 10 prospect questions using the full scope of GMB tools is the “201 class.”
Jake Hughes Director of Marketing

[Case Study] 3 Ways to Boost Brand Social Media Reach with Employees // Local Marketing Insider #009

6 min read | June 9, 2021
3 ways local businesses can boost brand social media reach with employee advocates. Local Marketing Insider issue #009 by Widewail.
Jake Hughes Director of Marketing

Local Marketing Insider #008 // How to Analyze Your Competitor's Reputation in 6 Steps

7 min read | May 26, 2021
Learn the six data points you should collect to understand your competitor's online reputation and reputation strategy. Use this to determine how to beat competitors in local...
Jake Hughes Director of Marketing

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.