Today's issue is about the psychological principle of costly signals. How costliness carries meaning when attracting new partners/clients/customers, and how there are in fact...
Incentivizing reviews works. Studies have shown that when businesses incentivize reviews they will receive more, the language in the reviews will be more positive, and...
Your customers are fantastic brand advocates. A brand message communicated via past customers is roughly 3x as trusted as the same message communicated via advertising. What...
Widewail recently launched a great new tool, giving local marketers an easy way to assess their Google Business Profile performance. This week, take a look behind the scenes...
To build trust in a new idea you must find a better-understood reference point, find the selfish benefit, and find surprising advocates. Use these three building blocks to...
The most clearly differentiated brands have a wedge. A singular idea that sets the brand apart in the mind of the customer. This week we have 12 examples to get you thinking.
Change how you look at your marketing ecosystem to uncover missed opportunities. With a marketing synergy map you can visualize all of your cross-channel marketing...
