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Local Marketing Insider #019 // What is Distributed Trust?

4 min read | October 26, 2021

In Local Marketing Insider issue #019 we introduce the academic concept of "distributed trust" and what it means for your marketing.

Jake Hughes Director of Marketing

Local Marketing Insider #018 // What is trust in the digital age?

4 min read | October 12, 2021

Part one of our four-part series on trust. How should we define trust? Is trust different now with technology?

Jake Hughes Director of Marketing

Case Study

New Case Study: Jack's Abby Increases Restaurant Review Volume by 1494% Using Widewail's Invite

1 min read | October 8, 2021

Widewail’s “Invite” and “Engage” online reputation management solutions help a local restaurant to dramatically increase monthly customer review volume.

Dave Pye Director of Search

Featured

Local Marketing Insider #017 // How to Write Unignorable Social Posts

4 min read | September 29, 2021

Capture the attention of your target audience with actionable content. Help your reader solve a problem or gain a competitive advantage. Learn the three-part formula to...

Jake Hughes Director of Marketing

Reputation Management

Faced with Staff Shortages & High Turnover Rates, How Can Hospitality Groups Also Effectively Manage Review Responses?

7 min read | September 21, 2021

3 reasons hospitality operators can rely upon a review response management vendor to handle review responses effectively given current industry challenges.

Jake Hughes Director of Marketing

Local Marketing Insider #016 // Review Benchmarks Revisited

5 min read | September 15, 2021

Widewail's review benchmarks revisited for 2021. We explore developments in average review volume, ratings and more.

Jake Hughes Director of Marketing

Featured

How to Avoid 6 Common Review Response Mistakes

7 min read | September 8, 2021

A great review response benefits from some guardrails - so I’ve put together 6 review response mistakes to avoid to get you started. Learn how to respond to even the most...

Colleen Bierschenk Review Response Specialist

Featured

Review Gating: Why You'll Regret Incentivizing Customer Reviews

6 min read | August 31, 2021

Incentivizing online customer reviews, also known as review gating, violates the TOS for most platforms. It's also completely unnecessary.

Jake Hughes Director of Marketing

Reputation Management

This One Important Factor Drives Both Customer Satisfaction AND Dissatisfaction

5 min read | August 30, 2021

After examining 10,000 customer reviews we've discovered a curious pattern: a singular concept drives both satisfaction AND dissatisfaction simultaneously.

Keaton Smith Content Marketing Specialist

Featured

Free Advertising: Can Online Reviews Really Boost Sales?

8 min read | August 24, 2021

Think of online reviews as the first domino to fall in the series of events from awareness to conversion. The more positive online reviews you generate, the lower your cost...

Jake Hughes Director of Marketing