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Video Testimonials

How to Automate Video Testimonial Collection

9 min read | December 19, 2022
Automated customer video testimonials, related to your product or service, increase consumer confidence and optimize your conversion rate exponentially. Let's get you started.
Keaton Smith Content Marketing Specialist
Featured

How the Home Depot Competes in 4 GBP Categories Simultaneously // Local Marketing Insider #048

9 min read | December 13, 2022
Learn from Home Depot and master a multi-GBP strategy. Why? Rank higher in local search for distinct search categories unique to each department of your business.
Jake Hughes Director of Marketing
Reputation Management

Management Takeover: How to Improve a Multifamily Property’s Reputation After Acquisition

8 min read | December 12, 2022
Acquiring a new multifamily property can bring a lot of challenges for your team. Don't let reputation management strategies slip through the cracks.
Keaton Smith Content Marketing Specialist
Reputation Management

What is Reputation Management?

12 min read | December 6, 2022
Reputation management is the act of monitoring, generating, and responding to customer engagement across multiple review sites to improve brand image.
Jake Hughes Director of Marketing
Review Generation

Review-led Talent Acquisition & Employer Branding - Part 1: How Glassdoor Reviews Build Trust for Job Seekers

8 min read | December 5, 2022
We’ve put together a series of solutions to help you capitalize on the power of the employee voice and define your recruitment marketing tactics.
Emily Keenan Content Marketing Specialist
Featured

No Sweat: How to Handle a Google Reviews PR Micro Disaster // Local Marketing Insider #047

9 min read | November 29, 2022
Review spam event? Do these 4 things in the first 72 hours.
Jake Hughes Director of Marketing
Local Marketing

What Is Local Business Listing Management and Why Is It Important?

8 min read | November 22, 2022
Learn about business listings management and why it's critical for helping to boost local SEO and CTR with our intro to listings sites & directories.
Dave Pye Director of Search
Review Response

How to Remove Bad Reviews: Our Best Google-Approved Practices

14 min read | November 16, 2022
There's no guaranteed way to delete bad reviews, but with a solid response strategy you may convince the customer to update their initial feedback in your favor.
Emily Keenan Content Marketing Specialist

How to Kickstart Word-of-Mouth Marketing: A Tactical Guide // Local Marketing Insider #046

11 min read | November 8, 2022
How to kickstart word-of-mouth marketing in 3 steps.
Jake Hughes Director of Marketing

AI Review Response Tools - Friend or Foe? // Local Marketing Insider #045

9 min read | October 26, 2022
AI review response writing tools: best as writing assistants, not writer replacements.
Jake Hughes Director of Marketing
Reputation Management

12 Online Reputation Management Strategies

19 min read | October 24, 2022
Reputation management strategy recommendations to get more Google reviews, increase volume, improve your visibility online and master the fundamentals.
Keaton Smith Content Marketing Specialist
Featured

The Future of Local Search: Convenient, Visual // Local Marketing Insider #044

7 min read | October 11, 2022
With the introduction of /multisearch near me/ search functionality by Google, the complete toolset of visual search is now available to local businesses. Visual search is...
Jake Hughes Director of Marketing

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.