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Posts by Jake Hughes

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About the Author

I’m Marketing Manager here at Widewail, as well as a husband and new dad outside the office. In Vermont by way of Boston, where I grew the CarGurus YouTube channel from 0-100k subscribers. I love the outdoors and hate to be hot, so I’m doing just fine in the arctic Vermont we call home. Fun fact: I met my wife on the shuttle bus at Baltimore airport. Thanks for reading Widewail’s content!

Local Marketing Insider #029 // 3 Steps to Build Trust in Your Next Great Idea

9 min read | March 15, 2022
To build trust in a new idea you must find a better-understood reference point, find the selfish benefit, and find surprising advocates. Use these three building blocks to...
Jake Hughes Marketing Manager
News

Widewail Adds Incentivized Video Testimonials and Targeted, Customizable Review Outreach Campaigns to its Trust Marketing Platform

5 min read | March 15, 2022
With 90 percent of customers looking to reviews to build trust, Widewail demonstrates how dealers can mold perception using highly targeted customer reviews and video...
Jake Hughes Marketing Manager
Review Generation

Introducing Two New Review Generation Features: Campaigns and Incentives Engine

7 min read | March 9, 2022
Review and video testimonial generation have never been one-size-fits-all. Now, Incentives Engine and Campaigns maximize efficiency for a wider variety of business needs and...
Jake Hughes Marketing Manager

Local Marketing Insider #028 // Discover Your Wedge

4 min read | March 2, 2022
The most clearly differentiated brands have a wedge. A singular idea that sets the brand apart in the mind of the customer. This week we have 12 examples to get you thinking.
Jake Hughes Marketing Manager
Featured

Local Marketing Insider #027 // Marketing Synergy Maps

6 min read | February 16, 2022
Change how you look at your marketing ecosystem to uncover missed opportunities. With a "marketing synergy map" you can visualize all of your cross-channel marketing...
Jake Hughes Marketing Manager
Google Business Profile

New Google Business Profile feature: Manage Reviews Directly in Google Search

3 min read | February 15, 2022
With the introduction of the Google Business Profile rebrand (formerly Google My Business), local businesses can now engage with customer reviews directly within search,...
Jake Hughes Marketing Manager
Local Marketing

Use this Amazing Behavioral Science Principle to Attract New Customers

9 min read | February 7, 2022
According to the self-reference effect, relatable content helps potential buyers identify their needs within your product and makes your marketing more persuasive and...
Jake Hughes Marketing Manager

How to Set up Basic Google Business Profile Tracking and Attribution // Local Marketing Insider #026

8 min read | February 1, 2022
Where is your Google Business Profile (GBP) traffic? How do you see how many searchers see your Google Business page, go to your site, and convert? Well, the technology...
Jake Hughes Marketing Manager
News

RELEASE: Leveraging Customer Video Testimonials to Capture More Credible Reviews for Auto Dealers

2 min read | January 24, 2022
Dealers look to mold the perception of the dealership as 90 percent of customers look to dealer reviews to validate trust.
Jake Hughes Marketing Manager

Local Marketing Insider #025 // Set Review Volume Goals

5 min read | January 19, 2022
Set a weekly review volume target to rank higher in local search, faster. Here's the Widewail approach, broken into bite-sized steps.
Jake Hughes Marketing Manager

Local Marketing Insider #24 // Debunking GMB's Finer Points

5 min read | January 4, 2022
Recently I've been reviewing GMB's as part of our free GMB audit program we offer with Widewail Academy. This week for LMI I'm going to look at three optimization...
Jake Hughes Marketing Manager
Reputation Management

What is A2P 10DLC?

10 min read | January 4, 2022
“Application-to-person 10-digit long codes” should turn consumers toward your business, while you spend less.
Jake Hughes Marketing Manager

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.