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Posts by Jake Hughes

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About the Author

I’m the Director of Marketing here at Widewail, as well as a husband and new dad outside the office. I'm in Vermont by way of Boston, where I grew the CarGurus YouTube channel from 0 to 100k subscribers. I love the outdoors and hate to be hot, so I’m doing just fine in the arctic Vermont we call home. Fun fact: I met my wife on the shuttle bus at Baltimore airport. Thanks for reading Widewail’s content!
Featured

Local Marketing Insider #050 // Beyond the Basics: 3 Essential Trust Marketing Concepts to Win Over Customers

7 min read | January 11, 2023
Trust Marketing isn't just about reviews. Here are 3 key Trust Marketing concepts that go beyond mainstream thinking.
Jake Hughes Director of Marketing
Featured

Trust Research & Predictions For 2023 // Local Marketing Insider #049

7 min read | December 27, 2022
We end 2022 with the latest trust research and a few predictions for 2023. To summarize, distrust is now the default, according to the Edelman Trust Barometer.
Jake Hughes Director of Marketing
Featured

How the Home Depot Competes in 4 GBP Categories Simultaneously // Local Marketing Insider #048

9 min read | December 13, 2022
Learn from Home Depot and master a multi-GBP strategy. Why? Rank higher in local search for distinct search categories unique to each department of your business.
Jake Hughes Director of Marketing
Reputation Management

What is Reputation Management?

12 min read | December 6, 2022
Reputation management is the act of monitoring, generating, and responding to customer engagement across multiple review sites to improve brand image.
Jake Hughes Director of Marketing
Featured

No Sweat: How to Handle a Google Reviews PR Micro Disaster // Local Marketing Insider #047

9 min read | November 29, 2022
Review spam event? Do these 4 things in the first 72 hours.
Jake Hughes Director of Marketing

How to Kickstart Word-of-Mouth Marketing: A Tactical Guide // Local Marketing Insider #046

11 min read | November 8, 2022
How to kickstart word-of-mouth marketing in 3 steps.
Jake Hughes Director of Marketing

AI Review Response Tools - Friend or Foe? // Local Marketing Insider #045

9 min read | October 26, 2022
AI review response writing tools: best as writing assistants, not writer replacements.
Jake Hughes Director of Marketing
Featured

The Future of Local Search: Convenient, Visual // Local Marketing Insider #044

7 min read | October 11, 2022
With the introduction of /multisearch near me/ search functionality by Google, the complete toolset of visual search is now available to local businesses. Visual search is...
Jake Hughes Director of Marketing
Featured

Write Like Apple // Local Marketing Insider #043

8 min read | September 27, 2022
Surprisingly, it’s easy. Copywriting examples from iPhone 14 launch.
Jake Hughes Director of Marketing
Featured

Discovering New "Reviewable Events" // Local Marketing Insider #042

8 min read | September 13, 2022
Think beyond the transaction to access 70% more review opportunities
Jake Hughes Director of Marketing
Featured

How TikTok is the Newest Local Search Engine // Local Marketing Insider #041

8 min read | August 30, 2022
How TikTok is the newest local search engine. It's entirely visual, and quite possibly better than Google.
Jake Hughes Director of Marketing
Review Generation

When to Request Reviews (and Videos): The Ultimate Guide to Review Request Timing, by Industry

12 min read | August 29, 2022
Invite can be configured to send review requests based on different triggers. The optimal timing for a review request depends on industry-specific scenarios.
Jake Hughes Director of Marketing

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.