<img alt="" src="https://secure.wire0poor.com/215720.png" style="display:none;">
Request a Demo Sign In

Posts by Jake Hughes

Browse by category

Select a category to see more related content.

Filter by Topic

About the Author

I’m Marketing Manager here at Widewail, as well as a husband and new dad outside the office. In Vermont by way of Boston, where I grew the CarGurus YouTube channel from 0-100k subscribers. I love the outdoors and hate to be hot, so I’m doing just fine in the arctic Vermont we call home. Fun fact: I met my wife on the shuttle bus at Baltimore airport. Thanks for reading Widewail’s content!
Featured

Local Marketing Insider #037 // Useless and yet indispensible

7 min read | July 6, 2022
Reviews are a fickle bunch. The better you know their bias the better you can use them to help your business.
Jake Hughes Marketing Manager
Reputation Management

How to Launch Your Reputation Management Strategy and Set Up Your Multi-Location GBPs

13 min read | June 27, 2022
Large groups with multiple Google Business Profiles should know their business’s reputation is more than the reputation of any individual location.
Jake Hughes Marketing Manager

Let's talk about incentivizing reviews // Local Marketing Insider #036

6 min read | June 21, 2022
Incentivizing reviews works. Studies have shown that when businesses incentivize reviews they will receive more, the language in the reviews will be more positive, and...
Jake Hughes Marketing Manager
Reputation Management

How Connecting with Consumer Preferences Links to Reputation Management and Trust Marketing

7 min read | June 13, 2022
Insights from Google's 2022 Retail Marketing Guide
Jake Hughes Marketing Manager

How to run a video review collection “event” that actually works // Local Marketing Insider #035

8 min read | June 8, 2022
How to generate lots of new customer video testimonial content with an event. Our event with Hula generated 39 in 2 hours.
Jake Hughes Marketing Manager

How to get the reviews you need for your marketing (without paying for them) // Local Marketing Insider #034

10 min read | May 24, 2022
Where technology and strategy align to make the best use of customer review content.
Jake Hughes Marketing Manager
Reputation Management

4 Technology-Driven Reputation Strategies for Multi-Location Businesses With Scaling on the Mind // Local Marketing Insider #033

7 min read | May 10, 2022
4 technology-driven reputation strategies for multi-location businesses trying to scale review response and review generation efficiently.
Jake Hughes Marketing Manager
Featured

Local Marketing Insider #032 // How We Designed a Video Strategy That Works For Our Small Marketing Team

10 min read | April 26, 2022
Take an inside look at Widewail's video marketing strategy for 2022.
Jake Hughes Marketing Manager
Reputation Management

What is Trust Marketing?

10 min read | April 18, 2022
Trust Marketing definition: the process of capturing and distributing customer feedback to shape the broader message around your company through customers' words.
Jake Hughes Marketing Manager
Featured

Local Marketing Insider #031 // How to Make Your Ads 3x More Persuasive With UGC

10 min read | April 12, 2022
Your customers are fantastic brand advocates. A brand message communicated via past customers is roughly 3x as trusted as the same message communicated via advertising. What...
Jake Hughes Marketing Manager
Reputation Management

How to Use Google Reviews to Identify Operational Opportunities 

8 min read | April 11, 2022
Bring your reputation management strategy full circle. Google reviews can provide valuable insight on how to improve your business operations.
Jake Hughes Marketing Manager

Behind the Scenes: How Widewail's New Google Reputation Analysis Tool Works

8 min read | March 29, 2022
Widewail recently launched a great new tool, giving local marketers an easy way to assess their Google Business Profile performance. This week, take a look behind the scenes...
Jake Hughes Marketing Manager

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.