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About the Author

I’m the Director of Marketing here at Widewail, as well as a husband and new dad outside the office. I'm in Vermont by way of Boston, where I grew the CarGurus YouTube channel from 0 to 100k subscribers. I love the outdoors and hate to be hot, so I’m doing just fine in the arctic Vermont we call home. Fun fact: I met my wife on the shuttle bus at Baltimore airport. Thanks for reading Widewail’s content!
Featured

Widewail’s Data-Backed Content Marketing Strategy // Local Marketing Insider #072

7 min read | December 27, 2023
Good data provides instant credibility. It’s the ultimate marketing slingshot. Today’s LMI highlights the data-backed playbook we are employing at Widewail. Use it to guide...
Jake Hughes Director of Marketing
Reputation Management

How to Repair Your Company's Online Reputation Performance

9 min read | December 20, 2023
Learn about the metrics that contribute to your company's online reputation performance and use these strategies to manage or repair how you score.
Jake Hughes Director of Marketing

This Email Strategy Skillfully Combats Long Wait Times // Local Marketing Insider #071

4 min read | December 6, 2023
How one shoe company navigates 2 months from purchase to delivery.
Jake Hughes Director of Marketing
Review Generation

15 Strategies to Increase and Get More Google Reviews

33 min read | November 21, 2023
Get more Google reviews: 15 strategies for local reputation management. Tips and tactics on how to increase your Google review volume and star rating.
Jake Hughes Director of Marketing

OpenAI Keynote For Local Marketers // Local Marketing Insider #070

7 min read | November 21, 2023
45 mins distilled, 2 products & 3 features to know
Jake Hughes Director of Marketing

When Are Car Buyers the Happiest? // Local Marketing Insider #069

5 min read | October 25, 2023
Here's how dealers can surface trends in reviews
Jake Hughes Director of Marketing

The Definitive Way to a Higher Google Rating, Backed by 1.6M Reviews // Local Marketing Insider #068

5 min read | September 27, 2023
Discover a proven method for increasing your Google star rating, backed by research on 1.6M reviews.
Jake Hughes Director of Marketing
Featured

This Genius Idea Will Fast-Track New Business Local SEO // Local Marketing Insider #067

5 min read | September 13, 2023
A wonderful example of aligned incentives and digital + analog working together in harmony.
Jake Hughes Director of Marketing
Reputation Management

How to Increase Your Google Star Rating via Reviews

15 min read | August 31, 2023
How do you increase your business's Google star rating using reviews? These key points will help activate the voice of happy customers while reducing negative commentary.
Jake Hughes Director of Marketing
Featured

Ultimate Review Request Cheat Sheet // Local Marketing Insider #066

8 min read | August 30, 2023
The ultimate review request cheat sheet for local business marketers.
Jake Hughes Director of Marketing

Ask Customers to Engage With Your Ads // Local Marketing Insider #065

7 min read | August 17, 2023
Boost high-performing social ads with customer proof.
Jake Hughes Director of Marketing
Featured

The Rise of Near Me & Other Search Trends // Local Marketing Insider #064

9 min read | August 2, 2023
The rise of near me searches and other subjects on Google Trends. Rebooting a classic LMI article with new ideas and new data.
Jake Hughes Director of Marketing

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.