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Posts by Jake Hughes

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About the Author

I’m Marketing Manager here at Widewail, as well as a husband and new dad outside the office. In Vermont by way of Boston, where I grew the CarGurus YouTube channel from 0-100k subscribers. I love the outdoors and hate to be hot, so I’m doing just fine in the arctic Vermont we call home. Fun fact: I met my wife on the shuttle bus at Baltimore airport. Thanks for reading Widewail’s content!

The State of Play // Local Marketing Insider #056

16 min read | April 5, 2023
2023 Reviews Trends to Help You Make Smarter Reputation Management Decisions
Jake Hughes Marketing Manager

Pros and Cons of Google Review Response Automation and AI

15 min read | March 29, 2023
Contrary to popular belief, a managed customer review response service will scale better than an automated solution or AI. Automated products will work well for positive...
Jake Hughes Marketing Manager

When Negative Reviews Are a Good Thing // Local Marketing Insider #055

5 min read | March 22, 2023
Learn how a 1-star review can drive a higher intent to purchase (academic study). How identity, rivalry and belonging are strong motivators and how the message vs. messenger...
Jake Hughes Marketing Manager

8 Strategies to Increase Google Reviews

19 min read | March 10, 2023
Get more Google reviews: 8 strategies for local reputation management. Tips and tactics on how to increase your Google review volume and star rating.
Jake Hughes Marketing Manager

Widewail Integration With Square POS Now Live in the Square App Marketplace

7 min read | March 9, 2023
Widewail’s Invite software is now integrated with Square to bring businesses the option to collect reviews and improve their reputation management strategies.
Jake Hughes Marketing Manager

Local Marketing Insider #054 // 13 Incredibly Useful Websites (All Free)

8 min read | March 7, 2023
13 incredibly useful web tools (all free).
Jake Hughes Marketing Manager

This Ad Format Gets 10x CTR // Local Marketing Insider #053

7 min read | February 21, 2023
Exclusive case study: How customer review video for car dealers is generating social ads with 10x the CTR of static image ads.
Jake Hughes Marketing Manager

Local Marketing Insider LIVE Video Channel // Local Marketing Insider #052

16 min read | February 8, 2023
Video channel release and seven videos worth watching.
Jake Hughes Marketing Manager

Apple Business Connect // Local Marketing Insider #051

5 min read | January 24, 2023
Last week Apple launched its refreshed local business profile tool, Apple Business Connect. Learn what's new and what's not.
Jake Hughes Marketing Manager

Local Marketing Insider #050 // Beyond the Basics: 3 Essential Trust Marketing Concepts to Win Over Customers

7 min read | January 11, 2023
Trust Marketing isn't just about reviews. Here are 3 key Trust Marketing concepts that go beyond mainstream thinking.
Jake Hughes Marketing Manager

Trust Research & Predictions For 2023 // Local Marketing Insider #049

7 min read | December 27, 2022
We end 2022 with the latest trust research and a few predictions for 2023. To summarize, distrust is now the default, according to the Edelman Trust Barometer.
Jake Hughes Marketing Manager

How the Home Depot Competes in 4 GBP Categories Simultaneously // Local Marketing Insider #048

9 min read | December 13, 2022
Learn from Home Depot and master a multi-GBP strategy. Why? Rank higher in local search for distinct search categories unique to each department of your business.
Jake Hughes Marketing Manager

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.