Request a Demo Sign In

Posts by Emily Keenan

Filter by Topic

About the Author

Originally from Scarborough, Maine, I moved to Vermont after graduating from St. Lawrence University, where I received my BA in English and Spanish. I have always been interested in writing and communication, which is what initially drew me to the Review Response Specialist position at Widewail. In my spare time, I can be found reading, playing electric guitar, or strolling/biking around one of Burlington’s many scenic trails. I always welcome the opportunity to talk about my work, and invite anyone with questions or comments to reach out or connect with me on LinkedIn.

Review-led Talent Acquisition & Employer Branding - Part 2: Internal Use Cases for Invite Video

10 min read | December 27, 2022
Here are a few pointers on how you can use video testimonials internally to grow and promote your business in the local recruiting market.
Emily Keenan Content Marketing Specialist

Review-led Talent Acquisition & Employer Branding - Part 1: How Glassdoor Reviews Build Trust for Job Seekers

8 min read | December 5, 2022
We’ve put together a series of solutions to help you capitalize on the power of the employee voice and define your recruitment marketing tactics.
Emily Keenan Content Marketing Specialist

How to Remove Bad Reviews: Our Best Google-Approved Practices

14 min read | November 16, 2022
There's no guaranteed way to delete bad reviews, but with a solid response strategy you may convince the customer to update their initial feedback in your favor.
Emily Keenan Content Marketing Specialist

How to Maintain HIPAA Compliance When Responding to Patient Reviews

6 min read | August 22, 2022
Review response is critical for online reputation management but health care providers must be careful. Widewail follows these rules to remain HIPAA compliant.
Emily Keenan Content Marketing Specialist

8 Places to Share Customer Testimonial Videos

10 min read | November 24, 2021
Video reviews: what are the best places to use them to your marketing advantage? Here are some impactful places you can share your customer testimonial videos to increase...
Emily Keenan Content Marketing Specialist

SMS Marketing vs. Email Marketing: When to Use Which?

12 min read | February 10, 2021
Neither SMS marketing nor email marketing is better, they just are best used in different situations. We cover everything you need to know to best use both.
Emily Keenan Content Marketing Specialist

Why Frequency of Reviews is More Important than Volume

11 min read | February 4, 2021
Having a huge lifetime review total is important, but in 2023 real review generation success is measured by review frequency. Learn more about why review recency should be at...
Emily Keenan Content Marketing Specialist

7 Digital Strategies Local Businesses Can Use to Increase Customer Lifetime Value

9 min read | December 15, 2020
How do you turn that one-time sale into a lifetime relationship? Here are seven digital strategies your team can implement today to keep your current customers coming back.
Emily Keenan Content Marketing Specialist

Read if You Sell a Product Over $100 - Why Expensive Products Get More Reviews

7 min read | December 3, 2020
Understanding the motivations of your customers is key to understanding why they may or may not leave you a review.
Emily Keenan Content Marketing Specialist

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.