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Posts by Emily Keenan

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About the Author

Originally from Scarborough, ME, I’m now based in Boston, MA, where I work as a Content Marketing Specialist on the marketing team at Widewail. I studied English and Spanish at St. Lawrence University and have always loved writing and storytelling. Outside of work, I enjoy reading, spending time with friends, and catching live music. I’m always happy to connect or chat about my work. Feel free to reach out on LinkedIn!
Review Generation

Reasons Why You Are Losing Google Reviews—And What To Do About It

13 min read | April 12, 2024
There are a number of reasons Google reviews may suddenly disappear from your Google Business Profile. Here are a few along with ways to get them back.
Emily Keenan Content Marketing Specialist
Video

30 Benefits of Video Marketing for Your Local Business

18 min read | March 29, 2024
30 reasons why you should invest in a video marketing strategy for your local business.
Emily Keenan Content Marketing Specialist
Video

Maximizing Conversions: Video Content and Testimonials in Multifamily Marketing

12 min read | March 12, 2024
Leverage video and testimonials to elevate your multifamily marketing strategy and drive conversions.
Emily Keenan Content Marketing Specialist
Reputation Management

Are Electric Car Brands Rated Worse Than Traditional Gas Cars?

7 min read | February 29, 2024
Uncover how EV brands stack up in the automotive industry with these unique insights from customer review data.
Emily Keenan Content Marketing Specialist
Reputation Management

Will Offering Deals on Cars Increase Your Dealership’s Rating?

6 min read | February 23, 2024
Discover the impact of deals on dealership star ratings and learn strategies to enhance the customer experience.
Emily Keenan Content Marketing Specialist

Unlocking the Best Video Review Secrets

10 min read | October 2, 2023
How to successfully collect video reviews. These strategies will help you gather authentic and persuasive testimonials for your brand.
Emily Keenan Content Marketing Specialist
Review Generation

30 Best Ways to Use and Share Your Google Review Link

18 min read | September 5, 2023
Creative places to share your Google review link to ask all of your customers for reviews, increase positive volume and improve your online reputation.
Emily Keenan Content Marketing Specialist
Listings Management

Business Listings Management: Safeguarding your Business from Risks and Scams

6 min read | August 14, 2023
Effective business listings management goes beyond just online visibility - it can also serve as a crucial component of your business’s risk management strategy.
Emily Keenan Content Marketing Specialist
Review Response

The Most Common Negative Reviews For Auto Dealerships and How to Handle Them

12 min read | August 4, 2023
Explore effective strategies for responding to common negative reviews within the auto world, turning challenges into opportunities for growth and improvement. Here are the...
Emily Keenan Content Marketing Specialist
Review Generation

How to Build Your Online Reputation for Lease-ups

10 min read | June 23, 2023
With these five tips, learn how to market and manage the online reputation of a new multifamily lease-up property.
Emily Keenan Content Marketing Specialist
Review Response

Is AI/ChatGPT Capable of Customer Review Response?

9 min read | May 10, 2023
Can the latest AI developments respond to reviews for your business? Here are some benefits, Google guidelines and limitations of AI for review management.
Emily Keenan Content Marketing Specialist
Review Generation

Why Review Recency Is Important and How to Maintain It

9 min read | April 12, 2023
Consumers especially trust reviews that are written in the past two weeks. That's why your business should prioritize review recency in your review generation strategy.
Emily Keenan Content Marketing Specialist

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.