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Posts by Emily Keenan

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About the Author

Originally from Scarborough, ME, I’m now based in Boston, MA, where I work as a Content Marketing Specialist on the marketing team at Widewail. I studied English and Spanish at St. Lawrence University and have always loved writing and storytelling. Outside of work, I enjoy reading, spending time with friends, and catching live music. I’m always happy to connect or chat about my work. Feel free to reach out on LinkedIn!
Automotive

How to Read a Brand Reputation Scorecard

9 min read | January 2, 2025
Navigate Your Dealership’s Reputation Metrics and Take Action
Emily Keenan Content Marketing Specialist
Reputation Management

The Voice of the Customer 2024 Report: What's New?

7 min read | December 27, 2024
Discover the key insights from the 2024 Voice of the Customer Report, featuring YoY comparisons, topic trending, and cohort analysis to enhance automotive customer...
Emily Keenan Content Marketing Specialist
Property Management

Optimizing Resident Move-In/Move-Out Surveys

10 min read | December 23, 2024
Proven strategies for creating effective surveys that document multifamily property conditions and improve resident transitions.
Emily Keenan Content Marketing Specialist
Featured

3 Biggest Storylines from Widewail’s 2024 Voice of the Customer Report

8 min read | December 19, 2024
Widewail’s 2024 VOC Report turns review sentiment analysis into actionable automotive strategies by highlighting key YOY customer satisfaction trends.
Emily Keenan Content Marketing Specialist
Reputation Management

Feedback Fatigue: Rethinking Centralization ft. Mike DiMella

6 min read | November 19, 2024
See how Mike DiMella leverages customer feedback for business growth, operational efficiency, and enhanced customer satisfaction in the latest episode of Feedback Fatigue.
Emily Keenan Content Marketing Specialist
Automotive

10 Essential Questions for Auto Service Department Customer Surveys

6 min read | November 18, 2024
See our service department survey question recommendations to gain actionable insights for improving maintenance, repair and recall loyalty.
Emily Keenan Content Marketing Specialist
Reputation Management

Feedback Fatigue: How RangeWater Aligns Operations and Feedback ft. Dana Hill

6 min read | November 12, 2024
In S1 E7, Dana Hill uses customer feedback to drive growth, transparency, and team alignment at Rangewater Real Estate.
Emily Keenan Content Marketing Specialist
Reputation Management

5 Automotive Industry Stats from Customer Review Data

9 min read | November 8, 2024
Discover the driving forces behind automotive customer reviews and survey software with these 5 stats from Widewail’s 2023 Voice of the Customer Report.
Emily Keenan Content Marketing Specialist
Reputation Management

Feedback Fatigue: On The Verge of Things Really Accelerating ft. Kevin Wilson

6 min read | November 5, 2024
In S1 E6, Kevin Wilson shares how feedback fuels operational success and community engagement.
Emily Keenan Content Marketing Specialist
Reputation Management

The Power of Branding in Multifamily - Multifamily Collective Podcast

8 min read | November 4, 2024
Mike Brewer of Multifamily Collective, Katie Ritter and Jake Hughes of Widewail delve into the evolving landscape of branding in multifamily real estate.
Emily Keenan Content Marketing Specialist
Reputation Management

Feedback Fatigue: The Hybrid Approach to Multifamily Feedback ft. Janet Rosseth

6 min read | October 29, 2024
Explore Janet Rosseth's strategies for turning customer feedback into actionable business growth in multifamily marketing.
Emily Keenan Content Marketing Specialist
Reputation Management

Feedback Fatigue: Play to Your Strengths ft. Rebecca Smith and Ashley Stran

6 min read | October 22, 2024
Rebecca Smith and Ashley Stran discuss their dual approach to managing resident feedback in S1 E4 of Feedback Fatigue.
Emily Keenan Content Marketing Specialist

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.