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Posts by Emily Keenan

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About the Author

Originally from Scarborough, ME, I’m now based in Boston, MA, where I work as a Content Marketing Manager at Widewail. I studied English and Spanish at St. Lawrence University and have always loved writing and storytelling. Outside of work, I enjoy reading, spending time with friends, and catching live music. I’m always happy to connect or chat about my work. Feel free to reach out on LinkedIn!

REV #066: Mazda Bet 100,000 Cars on the Dealership

5 min read | June 4, 2026
Mazda is betting its 500K sales goal on the dealership, not price. See what Q1 2026 Google reviews from 490 rooftops reveal about the wager — and what's next.
Emily Keenan Content Marketing Manager

REV #065: How Mitsubishi Climbed Eight Spots on Reputation Healthscore (And What That Climb Didn't Capture)

7 min read | May 28, 2026
Mitsubishi's Reputation Healthscore improved significantly as it restructured its dealer network, but underlying customer complaints reveal a more complex story.
Emily Keenan Content Marketing Manager

REV #064: The Powertrain Experience Showdown

6 min read | May 21, 2026
Explore the widening gap in customer experience between EV and gas buyers, revealing critical insights on communication and knowledge in dealership workflows.
Emily Keenan Content Marketing Manager

REV #063: The Reputation Math of Dealership Fraud

7 min read | May 14, 2026
Discover how dealerships can combat fraud and improve customer trust by enhancing review volume and monitoring feedback effectively. Learn essential strategies now.
Emily Keenan Content Marketing Manager
Reputation Management

How to Get More Google Reviews for a Car Dealership (When You're Stuck at a Handful a Month)

9 min read | May 13, 2026
Stuck at a handful of Google reviews a month? The problem isn't effort — it's memory. Here's how dealerships make review volume predictable and use it to manage the store.
Emily Keenan Content Marketing Manager

REV #062: Van Horn's Used Car Playbook: Staff Is the Product

7 min read | May 7, 2026
Discover how Van Horn Auto Group excels in used car sales by enhancing customer trust, combating fraud, and effectively managing feedback. Learn key strategies now.
Emily Keenan Content Marketing Manager
Review Response

Carvana's Brick-and-Mortar Challenge: Sales Success, Service Struggles

5 min read | April 30, 2026
Carvana bought seven physical dealerships. Review data shows sales are thriving, but service lane complaints and post-sale communication have collapsed.
Emily Keenan Content Marketing Manager

REV #061: What Mazda’s Trajectory Reveals About the Service Trust Deficit

7 min read | April 30, 2026
Discover how Mazda's focus on transparent communication and video-enabled service experiences enhances customer trust and drives dealership success.
Emily Keenan Content Marketing Manager

REV #060 Carvana Can Sell the Car. Can It Manage the Customer?

6 min read | April 23, 2026
Explore how Carvana's acquisition of dealerships affects customer communication and service experiences, revealing strengths in sales but weaknesses in service management.
Emily Keenan Content Marketing Manager
Reputation Management

Is Your Customer Review Record an FTC Target? What the Data Reveals About Top Automotive Groups

7 min read | April 2, 2026
The FTC sent warning letters to 97 auto groups. The evidence behind those letters is hiding in plain sight: online review records.
Emily Keenan Content Marketing Manager
Review Generation

Google Just Doubled Down on Review Integrity. Here’s Your Playbook.

8 min read | March 18, 2026
Google updated its Maps User Generated Content Policy, expanding review rules to cover staff solicitation behavior and on-site pressure. Here's what changed and how to stay...
Emily Keenan Content Marketing Manager
Reputation Management

The Regional Pricing Paradox: Why the Most Affordable Region Has the Most Price-Sensitive Customers

14 min read | March 2, 2026
Affordability isn't a national story; it's a local one. Discover why the most affordable U.S. region has the angriest customers, and get the regional playbook to help your...
Emily Keenan Content Marketing Manager

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