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Our popular Review Response Guide has undergone a dramatic update, increasing its value to your business's Google and Facebook review response strategies.
At Widewail, online customer feedback, in all its many incarnations, is something we take extremely seriously. It’s our bread and butter, and a mission-critical aspect of digital marketing for which we’ve been providing innovative solutions to our clients since 2017.
Whether the sentiment in question is a glowing positive review, or a less-enthusiastic piece of constructive criticism, we always take the time to respond. And we recommend you do the same, especially in the interest of strengthening your Google business profile visibility.
Quite simply, this is because we believe that responding to reviews is an important part of providing good old-fashioned customer service fundamentals. And we all know how important that is to be managing effectively.
Few things are more important, period.
There’s a right and a wrong way to do just about anything.
This is why we launched our free Review Response Best Practices guide nearly two years ago. It has grown in popularity to become one of our most linked to, well-trafficked, and frequently downloaded (122,000+ downloads to date!) pieces of content.
As a result, we recently decided it was high time to extensively improve, expand and rethink the guide in the interest of keeping it an outstanding and relevant free resource.
The answer is simple: because it's among the best free collections of customer feedback management strategies, examples, and templates for all of the unique scenarios you will encounter when responding to reviews. The latest version of the guide includes everything covered by its predecessor, including:
If this is your first time reviewing the guide, there’s lots to see and learn from. Every review used as a good/bad example was written by a real consumer. Every response was authored by the Widewail team.
If you’ve found it helpful in the past, here are some of the new additions to help you decide if it may be time for another run-through.
One of the main differences between the new versions of the online guide and the downloadable PDF, is an increased focus on review response examples by industry. These include specific insights on the following, with plans to add new verticals on an ongoing and regular basis:
We’ve also taken our existing coverage of review response fundamentals and good review examples to the next level. These two important cornerstones of any strategy have been reworked with additional examples and key points:
Above all, remember that your goal is to provide excellent customer service. By following the new and improved tips in our review response management guide, you can make sure that you're always prepared to reply to customer feedback with the best potential for a positive outcome.
We hope you enjoy the latest updates to both our web review response guide and the longer PDF version with a larger focus on individual industries. Rest assured these will not be the last updates to this popular free resource, and - happy responding!
A digital marketing dinosaur, my SEO career began in 1999 at one of Boston's first digital marketing agencies. Prior to becoming Widewail's Director of Search I had a long focus on GMB, reviews and local organic visibility for automotive dealerships in competitive locales. Regardless of a specific industry, this decade of experience was the perfect precursor for a role supporting our innovative Engage and Invite services. Originally from Canada, I enjoy hockey, Frank Sinatra, writing on a variety of subjects, old movies - and am the proud parent of a geriatric Boston Terrier. Customers, peers, or anyone with online review-related questions are encouraged to contact me, anytime.
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