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When Negative Reviews Are a Good Thing // Local Marketing Insider #055

5 min read | March 22, 2023
Learn how a 1-star review can drive a higher intent to purchase (academic study). How identity, rivalry and belonging are strong motivators and how the message vs. messenger...
Jake Hughes Director of Marketing

5 Review Sites to List Your Business on Besides Google

8 min read | March 20, 2023
Consumers use more than Google to discover local businesses. Consider setting up local business listings on these 5 sites to maximize your visibility.
Keaton Smith Content Marketing Specialist

How Reputation Management Software Can Work Seamlessly with Square POS

9 min read | March 14, 2023
With an automated app like Widewail, Square users can get more reviews and video testimonials from their customers by sending personalized texts after a purchase is made.
Emily Keenan Content Marketing Specialist

Widewail Integration With Square POS Now Live in the Square App Marketplace

7 min read | March 9, 2023
Widewail’s Invite software is now integrated with Square to bring businesses the option to collect reviews and improve their reputation management strategies.
Jake Hughes Director of Marketing

Local Marketing Insider #054 // 13 Incredibly Useful Websites (All Free)

8 min read | March 7, 2023
13 incredibly useful web tools (all free).
Jake Hughes Director of Marketing

How to Choose a Listings Management Service

8 min read | February 27, 2023
When assessing all the tools and services out there that can help you maintain your business's listings across the web, here are the features to look for.
Keaton Smith Content Marketing Specialist

This Ad Format Gets 10x CTR // Local Marketing Insider #053

7 min read | February 21, 2023
Exclusive case study: How customer review video for car dealers is generating social ads with 10x the CTR of static image ads.
Jake Hughes Director of Marketing

Review-led Talent Acquisition & Employer Branding - Part 7: Recruitment Marketing Strategies That Won’t Blow Up Your Budget

7 min read | February 17, 2023
Following the Trust Marketing framework with these tactics can kickstart or optimize your recruitment marketing strategy and cost less than you'd expect.
Emily Keenan Content Marketing Specialist

8 Ways to Get More Google Reviews of Your Products

10 min read | February 15, 2023
Looking to get more Google reviews? Whether a single-person shop, or a nationwide chain, here are 8 proven DIY product review generation strategies.
Keaton Smith Content Marketing Specialist

PRESS RELEASE: BH Management Services Partners with Widewail to Centralize Reputation Management

6 min read | February 14, 2023
Widewail strategy, software, and processes significantly improve resident and pre-resident experience.
Team Widewail Team Widewail

Local Marketing Insider LIVE Video Channel // Local Marketing Insider #052

16 min read | February 8, 2023
Video channel release and seven videos worth watching.
Jake Hughes Director of Marketing

Listing Management Challenges: Avoid Duplicates, Represent all of Your Departments, and Make Updates at Scale

11 min read | February 6, 2023
How to ensure your business listings are accurate across the internet and optimized for search and conversion
Keaton Smith Content Marketing Specialist

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.