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Signal · Get the feedback in

Get more reviews and surveys.

Buyers and AI build their shortlist from what your customers say, but the only ones who speak up on their own are the upset ones. Signal asks every customer — automatically, triggered by events already in your DMS — so that shortlist gets built on recent, specific reviews, and nobody has to remember to ask.

AI assistantIllustration
Asked“best toyota service center near me”

Service center direct comparison

Dealership
Location
Standout highlight
Common warning
Cityside Toyota ServiceYour store
Northside
Fast completion times and consistently high advisor ratings.
Weekend slots book out weeks in advance.
Riverbend Toyota Service
East Valley
Opens early, so you can drop off before work.
A long drive if you live on the west side.
Summit Toyota Service
Westgate
Open Sundays, with strong loaner availability.
Smaller shop than the central locations.
Lakeview Toyota Service
Southpark
Quiet lounge and usable workspaces.
Long waits reported even with an appointment.

Every highlight and every warning in this answer was assembled from customer reviews. Nobody at these stores wrote a word of it.

Set it up once

From closed deal to published review, with nobody chasing it.

Connect your DMS

Review requests trigger off the events your DMS already logs. CDK is connected at launch, with more platforms rolling out after.

Set your trigger points

Sale complete, repair order closed: pick the events your team already logs, and every customer who triggers one gets a review request.

Build campaigns and go live

Unlimited campaigns, each with its own audience, timing, and review sites. Customize the questions you ask so reviews come back specific instead of generic.

Four channels, one platform

Four channels that run themselves.

What customers write, what they say on camera, what they will only tell you privately, and the facts buyers and AI look up: all collected and managed automatically.

01

Review Generation

Ask every customer, every time.

Requests send automatically after a deal or repair order closes, and every text greets the customer by name and credits the salesperson who helped them. Volume climbs without anyone chasing it.

  • Requests triggered by the events your team already logs in your DMS
  • TCR-compliant SMS on a registered A2P 10DLC number, so messages actually get delivered
  • Customizable questions, so customers cover the topics that matter to you
  • Smart routing to the right rooftop's profile, never the wrong one
  • Delivery, click-through, and conversion tracked by site and profit center
01
Thanks for coming in! Mind leaving a quick review?Sent 20 min after the RO closed
Request by text
02
GoogleDealerRaterCustomer picks
Routing page
03a
★★★★★Google
Published
03b
★★★★★DealerRater
Published
02

Private Surveys

Learn what customers won't post in public.

Surveys and review requests run from one place, so nobody gets texted twice in a week. What comes back is the detail a public review never includes.

  • Percentage splits, or sends staggered over days
  • A bias-free automotive question library, so a leading question doesn't skew the answer
  • Yes/No, 1-5, free text, and NPS 0-10, each mapped to a topic
  • Automatic sends after a deal or repair order closes: SMS first, email as backup
  • Survey answers read alongside your reviews, not in a separate report
01
Thanks for coming in! Mind leaving a quick review?Sent 20 min after the RO closed
Request by text
02
How likely are you to recommend us?012345678910
NPS
03
Wait times●●●○○Communication●●●●○Price / cost●●●●●Mapped to the topics we track
Topic questions
03

Video Testimonials

Put real customers in your marketing.

Requests go out after a sale or service visit. Customers record on their own phone, guided the whole way, with nothing to download. A full library costs about what a single production day would.

  • Invitations triggered off tracked events in your CRM or DMS, or sent by hand anytime
  • A signed release on every video, cleared for website, social, and paid
  • Optional incentives for video participation, with prize tracking and abuse prevention
  • Targeting by department or review behavior, at any percentage of your list
  • New content every month, ready to publish
01
Thanks for coming in! Mind leaving a quick review?Sent 20 min after the RO closed
Invite by text
02
00:24Records on their own phone
Records
03
Signed ✓
Release signed
04
Your video library
Into the library
05
Website, social, paid
Published
04

Listings Management

Be findable, and be right.

One record per rooftop, distributed everywhere buyers and AI assistants look you up. Wrong information is a lost appointment.

  • 75+ places buyers look, from Google and Bing to Waze, Apple Maps, and Siri
  • 60+ data fields per location, pushed to every directory automatically
  • A digest email on your schedule: listing quality, profile completeness, and Google and Facebook activity
  • Holiday hours applied across every rooftop in one edit, not store by store
  • Your listings kept if you ever leave: no reversion, no games
Widewail · Listings · Cityside Toyota
Cityside ToyotaOpen
4210 Grand Ave, Northside · 5 connected profiles
InfoPhotos & videoSettings
Core information

Hours, address, and details, in one record.

About
Cityside Toyota · New & used vehicle dealership
Open since 2004
Address
4210 Grand Ave, Northside
✓ Country✓ Street✓ ZIP✓ City✓ State✓ Lat✓ Long✓ Service areas (5)
Hours conflict on 2 profiles
PreviewAuto-sync on

What a buyer sees before they ever call you.

Cityside ToyotaToyota dealer · 4210 Grand AveOpen · closes 7:00 PM

Pushed to Google, Apple, Bing and 50+ directories from this one record.

Reputation reporting

One score for where your reputation actually stands.

So "how are we doing?" finally has an answer.

The Widewail Score weighs what buyers weigh: your rating, how much recent feedback you have, and how fast you answer it. Sales and service are scored separately.

  • One grade per rooftop, sales and fixed ops broken out.
  • Thirty-day movement, so you can tell a bad month from a trend.
  • Executive scorecards for the people who will not log in.
  • Every rooftop in one table for enterprise reporting.

Included from Core. Comparing your score to the dealerships you compete with is Customer Clarity by Widewail, powered by the Widewail Index.

Widewail Score · Cityside Automotive
Widewail Score

Your health score is 87, up 6 points in the last 30 days. The gain is mostly response time: every review answered, and answered faster.

Health score
87 ↑
+6 / 30d
Response rate
100%
avg 4h reply
Overall grade
A
Service A · Sales B+
The Widewail Index · Q1 2026

Dealers running Widewail collect 3.6 times as many reviews as the average franchise dealership.

Every quarter we measure the entire U.S. franchise market, then track Widewail dealers against it.

Automotive industryvsWidewail customers
12.3
Monthly review volume, per rooftop
44.1
4.66
Average Google rating
4.78
83%
Response rate
100%
8%
Negative review share
5.4%
Widewail customers come out ahead on every line, and the widest gaps are in review capture and response: the two that depend on someone remembering to do them.

Source: The Widewail Index, Q1 2026

820%
Review-volume increase in 90 days

“If we had tried spiffs for every sales and service employee, it would have cost $1,600 a month for just 80 reviews. Widewail did exactly what they said it would, and generated far more reviews without the extra effort.”

Chuck Dortenzio, General Manager, Curtiss Ryan Honda
Get on the shortlist

See the Widewail platform.

See how Signal generates the review content buyers and AI assistants read, off the events already happening in your store.