Be clear about what type of business you are. Here's how to confirm in your Google Business Profile if you are a service area business or brick and mortar.
Campaigns enables marketers to be intentional about review generation by making review requests personalized and targeted to support marketing objectives.
Trust Marketing definition: the process of capturing and distributing customer feedback to shape the broader message around your company through customers' words.
Your customers are fantastic brand advocates. A brand message communicated via past customers is roughly 3x as trusted as the same message communicated via advertising. What...
If your business’ GBP (formerly known as Google My Business) is due for a Google Business Profile optimization check-up, here are some key do’s and don’ts.
Widewail recently launched a great new tool, giving local marketers an easy way to assess their Google Business Profile performance. This week, take a look behind the scenes...
Google Reviews: Learn how Google selects which reviews are actually the most relevant to your business's local search results and Google Business Profile.
To build trust in a new idea you must find a better-understood reference point, find the selfish benefit, and find surprising advocates. Use these three building blocks to...
With 90 percent of customers looking to reviews to build trust, Widewail demonstrates how dealers can mold perception using highly targeted customer reviews and video...
