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For OEMs

Keep the experience consistent across your network.

Automate reviews, surveys, listings, and video testimonials with technology tailored to automotive. Modernize with Customer Intelligence: track and normalize customer experience and staff performance across the network. Compare against other brands in each micro-market or region with the Widewail Index, a database of 20M+ automotive retail reviews.

An approved vendor in manufacturer digital programs
LexusHyundaiGenesisBMWMINIKiaMitsubishi
Customer Clarity · Competitive benchmarking · National view
The full U.S. dealer network plotted by score, with a national ranked panel alongside.
The whole network on one screen, ranked the same way everywhere.
The platform

Reputation Automated at Scale + Customer Intelligence

Seven capabilities, one platform, running the same way at every store in the network.

Reviews

Ask every customer, every time.

01

Invites send themselves

Requests go out automatically once a deal or a repair order closes, and each one greets the customer by name.

02

Messages that arrive

TCR-compliant SMS on a registered A2P 10DLC number, routed to the right rooftop's profile and never the wrong one.

03

Credited to a person

Every request names the employee who helped, which is what makes staff-level scoring possible later.

Surveys

Learn what customers won't post in public.

01

One send schedule

Surveys and review requests run from the same place, so nobody gets texted twice in a week.

02

Questions that don't lead

A bias-free automotive question library: yes/no, 1-5, free text, and NPS, each answer mapped to a topic.

03

Read with the reviews

Private answers sit alongside the public ones instead of in a separate report.

Listings

Be findable, and be right.

01

One record per rooftop

60+ data fields pushed automatically to the places buyers and AI assistants look you up.

02

One edit, every store

Holiday hours applied across the whole group at once, not rooftop by rooftop.

03

Yours if you ever leave

The listings you built stay corrected. No reversion, no games.

Response

Answered fast, in your voice, on every channel.

01

One feed

Every review from every platform in one place, alongside the comments on your paid social.

02

Written for you

Self-service at Core, specialists writing from Pro. Either way it reads like a person at your store.

03

Ad spend protected

Hostile comments come off your paid ads before they cost you clicks.

Video

Put real customers in your marketing.

01

Recorded on their phone

Invitations go out after the sale or the service visit. Guided the whole way, nothing to download.

02

Cleared for use

A signed release on every video, good for website, social, and paid.

03

New content monthly

A full library for about what a single production day costs.

Training

Coach with the customer's own words.

01

Scored on what customers said

Every review that names one of your people, tied back to that person and delivered in the Staff Performance email.

02

Proof, not opinion

Every score clicks through to the reviews behind it, so there is nothing left to debate.

03

Recognition that arrives

The five-star mention that used to die in a manager's inbox reaches the person who earned it.

Competitors

Watch the market you actually compete in.

01

Movement, not standings

Which stores competing for your customers gained ground since last month, and on what.

02

Your real peer set

Local and size-comparable, and your competitors are in it whether they buy anything from us or not.

03

Scout before you enter

Read a market you are considering the same way you read your own.

From survey scores to network intelligence.

What changes when every dealer in the network gets a monthly diagnosis.

01 · Ranked against real peers

Every dealer measured against its competitors, not your brand average.

See how each dealer performs against nearby dealerships in the same segment, drawn from the industry's cross-dealer benchmark. That's a real reference point, not a brand-internal floor. No one else can show you this.

02 · Regional risk, early

See the drift while it's still one region.

When wait-time or communication sentiment turns in a region you'll see the change early. You'll know where to send support to correct course.

03 · Field visits with an agenda

Your managers walk in with specifics.

Each rooftop gets its own monthly diagnosis, built from everything customers say, including the used and off-brand service your surveys never ask about. Your team arrives with what customers said about that store, not a percentile and a coaching template.

Customer Intelligence: The Next Evolution of Reviews + Surveys

Each one answers a question a program manager already has, without exporting anything.

Widewail · OEM Benchmarking · National executive view
The national executive view: five network metrics against target, and brand-level competitive position across each manufacturer's US dealer network.

The network on one screen

Score, rating, negative share, response rate and volume for the whole network, each against its top-quartile target, beside where your brand sits against every other brand.

Widewail · Dealer performance quadrant
Every dealer in the network plotted on review volume against quality, split at the group median.

Every dealer on two axes

Volume against quality, split at the network median. The lower right is high exposure and low quality, which is where to start.

Widewail · National network map
The national dealer footprint mapped by performance quartile.

Where the drift is geographic

The whole footprint by quartile, so a soft region reads as a shape on a map rather than a row in a spreadsheet.

Widewail · Regions ranked and outliers
Regions ranked by score with a detail table, and the stores deviating most from their district.

Regions ranked, outliers named

Every region against the network average and the top-quartile target, then the stores that do not match their own district, ranked by deviation. That is how you tell a regional pattern from one store having a bad quarter.

Widewail · District manager view
The district manager view for one metro, benchmarked against its area.

Drill to a single district

The same read scoped to one district and benchmarked against its area, so a regional manager sees their own numbers instead of the national average.

From the measure to the conversation

Equip regional teams with data-backed recommendations

Four steps, so a movement in the data becomes something a district manager can actually raise with a store.

The measure

Which experience driver moved. Measured across 25 topics, so you see the driver underneath the score rather than just the score.

The region

Where it moved. Roll up by geography and drill down: which regions, areas and districts moved, on which topics.

The dealers

Which rooftops are behind it. The specific stores behind a regional number, and whether each one is declining or simply had one bad period. Month over month, per store.

The conversation

What to raise with them. The topic, the verbatims behind it, and how that store compares to its own local market. Evidence, not a ranking.

The dashboard sits on top of a working platform.

The network view is only as good as what feeds it. Your dealers run the collection and response layer; the program sees the result.

Competitive intelligence, dealer by dealer

Every dealer sees the same kind of map you do, scoped to their own market: the stores actually competing for their customers, ranked, with the topics behind the gap. A regional problem becomes a specific conversation at a specific store.

  • Local cohort, not a brand average · same metro, comparable size, so it is a comparison a dealer will accept.
  • Topic-level detail · staff, wait times, price and communication, so you can see what a climbing competitor actually fixed.
  • Movement, not standings · who gained ground since last month, which is the part a GM cannot hold in their head.
Customer Clarity · Competitive benchmarking
The competitive benchmarking map: dealers pinned across a metro with a ranked cohort panel.

Reputation management and surveying at scale

Review requests and surveys fire off the events your dealers already log, and every review gets answered. That is what produces the volume the network view reads.

  • Every customer asked · automated requests on sale and service events, with nobody having to remember.
  • Every review answered · self-service or written by our specialists, so nothing sits unanswered on a dealer's page.
  • Private surveys alongside · the detail customers will not post in public, coordinated so nobody gets texted twice.
  • Listings kept accurate · hours, addresses and details correct everywhere buyers and AI assistants look.

AEO: your dealers get shortlisted before anyone calls them.

Shoppers ask an assistant for a recommendation now, and the answer is assembled from what customers wrote and how recently they wrote it. Thin, stale review content is what leaves a dealer out of the answer.

✦AI assistantIllustration
Asked“best toyota service center near me”

Service center direct comparison

Dealership
Location
Standout highlight
Common warning
Cityside Toyota ServiceYour store
Northside
Fast completion times and consistently high advisor ratings.
Weekend slots book out weeks in advance.
Riverbend Toyota Service
East Valley
Opens early, so you can drop off before work.
A long drive if you live on the west side.
Summit Toyota Service
Westgate
Open Sundays, with strong loaner availability.
Smaller shop than the central locations.
Lakeview Toyota Service
Southpark
Quiet lounge and usable workspaces.
Long waits reported even with an appointment.

Every highlight and every warning in this answer was assembled from customer reviews. Nobody at these stores wrote a word of it.

  • Fresh, specific content is the raw material · answer engines read the substance of reviews, not the star average, so what customers say about wait times and communication is what gets quoted back.
  • Sales and service routed to separate profiles · included as standard. A service customer's review lands on the service profile instead of the sales page, so a service query is answered by a profile that is actually about service.
  • Volume keeps the record current · a dealer generating reviews every week always has recent content available to cite; one generating six a month does not.
  • Responses are public text too · every reply describes how the store handles a problem, in the dealer's own words.

Answer-engine behaviour changes without notice and no vendor controls it. What we control is the volume, freshness, specificity and routing of the content those answers are built from.

See it on your network

See the Widewail platform.

Book a call and we'll walk through the platform in detail for your use case.

Book an intro call →See Customer Clarity