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For General Managers

Run the store on what customers actually say.

Widewail collects the feedback, answers all of it, and turns it into two things you can use on Monday: who to coach, and how you compare to the stores you lose deals to.

Jeff Shutt, General Manager, Ron Tonkin Chevrolet

One score for where you stand.

The Widewail Score weighs what buyers weigh: your rating, how much recent feedback you have, and how fast you answer it. Sales and fixed ops are scored separately, because they are usually two different stores.

  • One grade per rooftop, sales and fixed ops broken out
  • Thirty-day movement, so you can tell a bad month from a trend
  • Executive scorecards for the people who will not log in

Every customer asked, automatically.

Requests send off the events your team already logs, so volume stops depending on who remembers. More reviews is also more named, specific feedback to coach from.

44.1Dealerships on Widewail
vs
12.3Typical Dealership

New reviews per rooftop each month, Widewail customers against the industry average. About 3.6 times the volume. The Widewail Index, Q1 2026.

Every review answered, without your managers writing them.

Answer everything yourself in one feed, or hand it to our specialists. Either way nothing sits unanswered on your page, and every reply is on the record.

  • Managed response · specialists write in your approved voice, human-validated before it posts
  • Reviews and social · comments and DMs covered, not just review sites
  • Same-day on the ones that matter · the angry service review does not sit over a weekend

Then it tells you what to do about it.

This is the part no review tool does. Two answers, both built from feedback you are already collecting.

Coach with the customer's own words

Every salesperson and advisor named in reviews, scored on what their customers said, with strengths, coaching areas and the verbatims behind them. The Employee Snapshot lands in your inbox, so the coaching conversation is not your opinion against theirs.

Customer Clarity · Employee Snapshot
The monthly Staff Performance report email with an employee spotlight and score.

See the stores you actually lose to

Your real local cohort, same brand and comparable size, ranked with the topics behind the gap. You already know where everyone stands; this shows you who moved since last month.

Customer Clarity · Competitive benchmarking
The competitive benchmarking map with a ranked cohort panel.
+$87

per customer-pay repair order between a typical store and one in the top quarter for positive staff mentions.

Read it as a pattern, not a promise. We matched DMS repair-order data to reviews at 362 franchise dealerships over six months, customer-pay repair orders only, on a typical ticket of about $580. Correlation, not causation.

Widewail Staff Performance Study, 2026

Jeff Shutt
“I'm able to pull individual sales people and go, here's what your score is. This is what people are saying about you. And it's instantly helping. And our scores actually are starting to climb back up, which is great.”
Jeff ShuttGeneral Manager, Ron Tonkin Chevrolet

See it on your own store.

We build the read from review data we already have, then walk you through it.