Access Reputation Index & More

The most comprehensive reputation data resources in automotive, brought to you by Widewail.
  • Widewail Automotive Reputation Index
  • The REV Newsletter (1x/month)
  • Industry Reports

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Automotive Index Training: Basic Actions

Sort

  • In the top toolbar, click “Sort”

  • Select a column title in the dropdown menu and sort in ascending or descending order

  • Add multiple sorts for additional layers of ordering

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Automotive Index Training: Basic Actions

Filter

  • In the top toolbar, click “Filter”

  • Focus on certain areas by filtering by categorical fields like "Brand" or "City"

  • Set conditional filters like "all dealers with an average rating greater than 4"

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Get to Know the Reputation Data

This Widewail Automotive Reputation Index dataset consists of:

  • 16,671 new car dealers in the U.S.

  • 1.6M reviews

  • Google reviews only

  • Current Timeframe: Q1 2024 - Q1 2025

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What Does This All Mean?

Find definitions of each column header

In the row of column headers, you can hover over the ⓘ symbol next to each label to read the definition of what is being measured in that column and how the data was collected. 

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Where to Find Benchmarks

At the bottom of the table, you'll find aggregated numbers for each column. These are the benchmarks. We've preset the benchmarks in each column for you.

The benchmark data updates as you filter and sort the table, producing thousands of variations, each specific to your market or interests.

 

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Common Use Cases & More

Below the Reputation Index table, you'll find a Common Use Cases section to get you started. Each common use case includes a how-to video.

The Automotive Reputation Index is ever-evolving. Check back regularly for updated data and new use cases. If your dealership is missing and you’d like to add it to the Index, select “Submit a request to add.”

Get Started
2024 Widewail Brand Scorecard Report_Logo new (3)
Using Google Reviews and AI to Rank Customer Experience for the Largest Names in Automotive…

Analysis of 2025 trends and individual scorecards for the top 150 dealer groups and 32 OEMs.

Read Report
2025 scorecard wari hero

Explore Past Online Reputation Reports & Datasets

Q2 2025 Voice of the Customer Report

Industry Trends Report

In Q2, customer expectations shifted: professionalism, clear communication, and transparency shape sales and service sentiment. Widewail’s Q2 analysis of 1.3 million reviews also uncovers OEM reputation rankings, price and EV trends, and Q2 benchmarks—giving General Managers a clear picture of where to act first to protect and grow their store’s reputation.

Read Report

Q2 2025 Top 150 Dealerships Reputation Rankings

Reputation Ranking

We've ranked the top 150 dealer groups in the U.S. by their reputation healthscores in Q2 of 2025. We collected every Google review from the thousands of dealerships within the top 150 groups to get the industry an accurate picture of which groups are reputation leaders.

See Rankings

Q1 2025 Voice of the Customer Report

Industry Trends Report

In Q1 2025, U.S. dealerships collected over 1.4 million Google reviews, but volume alone doesn’t reveal what customers are really saying. Widewail’s analysis highlights the fundamentals driving experience: communication, knowledgeable staff, and consistent service. It also shows how small improvements—from repair follow-ups to EV expertise—can move the needle.

Read Report

The Index

Updated quarterly

The most comprehensive public reputation dataset in the automotive industry. This free dataset tracks the reputation performance of 17,000+ new car dealers. Sort, filter, rank, benchmark. It’s purposefully flexible. See what you can uncover.

Get Access (It's Free)