Access Reputation Index & More

The most comprehensive reputation data resources in automotive, brought to you by Widewail.
  • Widewail Automotive Reputation Index
  • The REV Newsletter (1x/month)
  • Industry Reports

1 of 6

Automotive Index Training: Basic Actions


  • In the top toolbar, click “Sort”

  • Select a column title in the dropdown menu and sort in ascending or descending order

  • Add multiple sorts for additional layers of ordering

2 of 6

Automotive Index Training: Basic Actions


  • In the top toolbar, click “Filter”

  • Focus on certain areas by filtering by categorical fields like "Brand" or "City"

  • Set conditional filters like "all dealers with an average rating greater than 4"

3 of 6

Get to Know the Reputation Data

This Widewail Automotive Reputation Index dataset consists of:

  • 16,671 new car dealers in the U.S.

  • 1.6M reviews

  • Google reviews only

  • Current Timeframe: February through June of 2023

4 of 6

What Does This All Mean?

Find definitions of each column header

In the row of column headers, you can hover over the ⓘ symbol next to each label to read the definition of what is being measured in that column and how the data was collected. 

5 of 6

Where to Find Benchmarks

At the bottom of the table, you'll find aggregated numbers for each column. These are the benchmarks. We've preset the benchmarks in each column for you.

The benchmark data updates as you filter and sort the table, producing thousands of variations, each specific to your market or interests.


6 of 6

Common Use Cases & More

Below the Reputation Index table, you'll find a Common Use Cases section to get you started. Each common use case includes a how-to video.

The Automotive Reputation Index is ever-evolving. Check back regularly for updated data and new use cases. If your dealership is missing and you’d like to add it to the Index, select “Submit a request to add.”

Get Started

2024 Automotive Experience Leaders

Discover the best brands for sales and service based on customer feedback found in Google Reviews.

Download Report
Preview Image
REV Newsletter - Website banner – 1-1

Welcome to The REV. A briefing on what car buyers want surfaced 100% from Google reviews. Every 3 weeks we Rank, Explore & Visualize automotive reputation & sentiment data. 

Insights from the Automotive Reputation Index to your inbox.

Read & Subscribe
REV Cover Graphic

2024 Brand Scorecard Report

Which OEM has the best reputation? We studied 4,100,000 reviews to find out.

Download Report
2024 brand scorecard hardcover mock

Explore Reputation Datasets

The Index

Updated quarterly

The most comprehensive public reputation dataset in the automotive industry. This free dataset tracks the reputation performance of 17,000+ new car dealers. Sort, filter, rank, benchmark. It’s purposefully flexible. See what you can uncover.

Get Access (It's Free)

City Rankings

New Rankings Monthly

Reputation rankings specific to local markets. Track which cities are the most competitive.

Explore Cities

2023 Voice of the Customer Report

Widewail analyzed 800,000 automotive Google reviews to isolate what actually compels dealership customers to leave a good or bad review.

Then, we distilled our findings into a report any GM, dealership digital manager or local business marketer can use as a foundation for reputation and business strategy in 2024.

Download Report
VoC hardcover mockup FINAL-1