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Micro-market benchmarking
The Widewail Index

Powering competitive intelligence and micro-market benchmarking in Customer Clarity by Widewail.

Built from public reviews of America's franchise dealerships, read for reputation and customer experience, and structured the same way for every store in the country.

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Every market is a different fight

Nine stores, nine different cohorts. Some markets are crowded, some are thin. The map shows where the pressure is before you spend a dollar on it.

Then zoom all the way out

18,000+ rooftops. Scored the same way.

The same lens works at any altitude: one rooftop, one market, one region, the whole country.

Ranked by ratingCohort avg ★ 4.4 · 7 peers
1Summit Motors★ 4.8
2Parkway Auto Group★ 4.8
3Rivergate Cars★ 4.6
4Cityside Auto · you★ 4.6
5Northgate Auto★ 4.5
6Lakemont Motors★ 4.4
7Eastfield Auto★ 4.2
Pins show Google ratingScores higher than youAbout evenBelow you
The dataset

Built from the industry, not a survey panel.

20M+
reviews structured, growing by ~400,000 every month
25
customer experience topics tracked across the whole industry
3+ yrs
of industry trend data, and growing
18,000+
U.S. franchise dealerships, roughly 95% of the market
What changed

The full power of the Widewail Index now lives in Customer Clarity.

For three years this dataset produced research. Now it runs inside the product: every benchmark, every peer set, and every ranking a dealer sees is the Index answering a question about their own store.

01

Micro-market benchmarking

Not a national average. Your metro, your brand, stores near your size, scored the same way so the comparison holds.

02

Rankings that update

Where you sit in your cohort, and who moved since last month. Position is the number GMs act on.

03

Topic-level comparison

Twenty-five experience topics, so you can see which part of the experience is costing you rather than watching one blended score.

What it unlocks

The comparisons a single store cannot make.

Every one of these needs a dataset that covers the market, not just the dealers who already bought software from somebody.

  • You against the same-brand stores inside your metro
  • You against stores near your size, so volume does not skew it
  • Your rooftops against each other, on the same measure
  • Any of the 25 experience topics, one at a time
  • This month against last month
  • Your brand against every other franchise brand
  • Your region against the national picture
Methodology

How the Index works.

Ingestion

Continuous, not periodic

New reviews land as they're posted. Your benchmark reflects the industry today, not last quarter.

Structuring

Auto-specific categorization

Every review is sorted into the four categories dealers manage to: staff, wait times, price, communication.

Comparison

Multi-dimensional peer matching

Brand, region, and dealer size shape your peer set: nearby same-brand stores, similar-sized peers, and the U.S. industry.

See your stores on the Index

See the Widewail platform.

See where your stores stand against the peer set that actually looks like yours, and which of them are climbing.