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Posts by Justin Essner

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About the Author

I've spent the majority of my career in Sales within the Hospitality Space. Originally from the Midwest, this is where I developed a passion for genuine customer service. My desire to always understand how the consumer is evolving led me to WideWail. Our goal is to activate the customer service the Hospitality industry is known for within their facilities to the online community.

Direct Bookings vs. OTAs: How Reviews Benefit Hotels and Brands

9 min read | January 26, 2021
Hospitality veteran Justin Essner explores how hotel brands can use review content to help drive customers to book directly rather than from online travel agencies...
Justin Essner Account Executive

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.