As the world slowly begins to recover from a global pandemic, the social proof provided by online customer reviews is perhaps more critical than ever before.
In our latest case study, local eatery and craft brewery, Jack’s Abby, used a combination of Widewail’s Invite and Engage online reputation management solutions to increase customer review volume and help return their Framingham, MA location to pre-COVID business levels.
The results after only 90 days were undeniably remarkable:
1494% increase in monthly customer review volume.
86% decrease in negative sentiment/reviews.
There's far more to their story of recovery than a couple of bullets can provide, so please have a look at the full restaurant review management and generation case study for further insight into how Widewail may be able to help your hospitality business bounce back in similar fashion.
A digital marketing dinosaur, my SEO career began in 1999 at one of Boston's first digital marketing agencies. Prior to becoming Widewail's Director of Search I had a long focus on GMB, reviews and local organic visibility for automotive dealerships in competitive locales. Regardless of a specific industry, this decade of experience was the perfect precursor for a role supporting our innovative Engage and Invite services. Originally from Canada, I enjoy hockey, Frank Sinatra, writing on a variety of subjects, old movies - and am the proud parent of a geriatric Boston Terrier. Customers, peers, or anyone with online review-related questions are encouraged to contact me, anytime.