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How to Set up Basic Google Business Profile Tracking and Attribution // Local Marketing Insider #026

8 min read | February 1, 2022
Where is your Google Business Profile (GBP) traffic? How do you see how many searchers see your Google Business page, go to your site, and convert? Well, the technology...
Jake Hughes Director of Marketing

Local Marketing Insider #025 // Set Review Volume Goals

5 min read | January 19, 2022
Set a weekly review volume target to rank higher in local search, faster. Here's the Widewail approach, broken into bite-sized steps.
Jake Hughes Director of Marketing

Introducing Invite Video: Five Favorite Features

6 min read | December 1, 2021
Invite Video for collecting customer video reviews is packed with features that will turn your CRM into a visual testimonial generating machine.
Jake Hughes Director of Marketing

Local Marketing Insider #021 // The Brand Mosaic

4 min read | November 22, 2021
At Widewail, we believe in the power of the Brand Mosaic. When we think about the journey of your next customer on the way to purchase, is their experience generally positive...
Jake Hughes Director of Marketing

Local Marketing Insider #020 // Why is social proof so persuasive?

7 min read | November 9, 2021
In Local Marketing Insider #020, part three of our four-part series on trust, we cover the three reasons social proof is so persuasive.
Jake Hughes Director of Marketing

Local Marketing Insider #017 // How to Write Unignorable Social Posts

4 min read | September 29, 2021
Capture the attention of your target audience with actionable content. Help your reader solve a problem or gain a competitive advantage. Learn the three-part formula to...
Jake Hughes Director of Marketing

How to Avoid 6 Common Review Response Mistakes

7 min read | September 8, 2021
A great review response benefits from some guardrails - so I’ve put together 6 review response mistakes to avoid to get you started. Learn how to respond to even the most...
Colleen Bierschenk Review Response Specialist

Review Gating: Why You'll Regret Incentivizing Customer Reviews

6 min read | August 31, 2021
Incentivizing online customer reviews, also known as review gating, violates the TOS for most platforms. It's also completely unnecessary.
Jake Hughes Director of Marketing

Free Advertising: Can Online Reviews Really Boost Sales?

8 min read | August 24, 2021
Think of online reviews as the first domino to fall in the series of events from awareness to conversion. The more positive online reviews you generate, the lower your cost...
Jake Hughes Director of Marketing

Widewail Turns 3, Announces $1.5M Seed Funding

4 min read | July 14, 2021
Widewail turns 3, announces $1.5M in seed funding to help build trust between more local businesses and the communities they serve.
Matt Murray Founder & CEO

Local Marketing Insider #007 // Pinterest 2021 Trends Report

7 min read | May 11, 2021
Pinterest keywords capture the collective imagination and are littered with trending ideas. Learn how to use these unique ideas now to set your local marketing apart.
Jake Hughes Director of Marketing

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.