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Local Marketing Insider #039 // 6 Video Review Event Examples

7 min read | August 2, 2022
Six video review event examples for property management, hospitality, entertainment, healthcare and politics.
Jake Hughes Marketing Manager

Do you need to dress to impress? // Local Marketing Insider #038

7 min read | July 19, 2022
Today's issue is about the psychological principle of costly signals. How costliness carries meaning when attracting new partners/clients/customers, and how there are in fact...
Jake Hughes Marketing Manager

Local Marketing Insider #037 // Useless and yet indispensible

7 min read | July 6, 2022
Reviews are a fickle bunch. The better you know their bias the better you can use them to help your business.
Jake Hughes Marketing Manager

Let's talk about incentivizing reviews // Local Marketing Insider #036

6 min read | June 21, 2022
Incentivizing reviews works. Studies have shown that when businesses incentivize reviews they will receive more, the language in the reviews will be more positive, and...
Jake Hughes Marketing Manager

How to run a video review collection “event” that actually works // Local Marketing Insider #035

8 min read | June 8, 2022
How to generate lots of new customer video testimonial content with an event. Our event with Hula generated 39 in 2 hours.
Jake Hughes Marketing Manager

How to get the reviews you need for your marketing (without paying for them) // Local Marketing Insider #034

10 min read | May 24, 2022
Where technology and strategy align to make the best use of customer review content.
Jake Hughes Marketing Manager

4 Technology-Driven Reputation Strategies for Multi-Location Businesses With Scaling on the Mind // Local Marketing Insider #033

7 min read | May 10, 2022
4 technology-driven reputation strategies for multi-location businesses trying to scale review response and review generation efficiently.
Jake Hughes Marketing Manager

Local Marketing Insider #032 // How We Designed a Video Strategy That Works For Our Small Marketing Team

10 min read | April 26, 2022
Take an inside look at Widewail's video marketing strategy for 2022.
Jake Hughes Marketing Manager

Local Marketing Insider #031 // How to Make Your Ads 3x More Persuasive With UGC

10 min read | April 12, 2022
Your customers are fantastic brand advocates. A brand message communicated via past customers is roughly 3x as trusted as the same message communicated via advertising. What...
Jake Hughes Marketing Manager

Behind the Scenes: How Widewail's New Google Reputation Analysis Tool Works

8 min read | March 29, 2022
Widewail recently launched a great new tool, giving local marketers an easy way to assess their Google Business Profile performance. This week, take a look behind the scenes...
Jake Hughes Marketing Manager

Local Marketing Insider #029 // 3 Steps to Build Trust in Your Next Great Idea

9 min read | March 15, 2022
To build trust in a new idea you must find a better-understood reference point, find the selfish benefit, and find surprising advocates. Use these three building blocks to...
Jake Hughes Marketing Manager

Local Marketing Insider #028 // Discover Your Wedge

4 min read | March 2, 2022
The most clearly differentiated brands have a wedge. A singular idea that sets the brand apart in the mind of the customer. This week we have 12 examples to get you thinking.
Jake Hughes Marketing Manager

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.