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    Local Marketing Insider #025 // Set Review Volume Goals

    5 min read | January 19, 2022
    Set a weekly review volume target to rank higher in local search, faster. Here's the Widewail approach, broken into bite-sized steps.
    Jake Hughes Marketing Manager

    Local Marketing Insider #24 // Debunking GMB's Finer Points

    5 min read | January 4, 2022
    Recently I've been reviewing GMB's as part of our free GMB audit program we offer with Widewail Academy. This week for LMI I'm going to look at three optimization...
    Jake Hughes Marketing Manager

    Local Marketing Insider #023 // Our 6 Favorite Marketing Tactics from 2021

    8 min read | December 22, 2021
    In the final Local Marketing Insider of 2021, we look back on 6 strategies that stood out amongst the crowd.
    Jake Hughes Marketing Manager

    Local Marketing Insider #022 // What is Trust Marketing?

    7 min read | December 8, 2021
    A Trust Marketing strategy is to capture and distribute customer feedback to positively shape the broader message around your company through the words of your customers....
    Jake Hughes Marketing Manager

    Local Marketing Insider #021 // The Brand Mosaic

    4 min read | November 22, 2021
    At Widewail, we believe in the power of the "Brand Mosaic." When we think about the journey of your next customer on the way to purchase, is their experience generally...
    Jake Hughes Marketing Manager

    Local Marketing Insider #020 // Why is social proof so persuasive?

    7 min read | November 9, 2021
    In Local Marketing Insider #020, part three of our four-part series on trust, we cover the three reasons social proof is so persuasive.
    Jake Hughes Marketing Manager

    Local Marketing Insider #019 // What is Distributed Trust?

    4 min read | October 26, 2021
    In Local Marketing Insider issue #019 we introduce the academic concept of "distributed trust" and what it means for your marketing.
    Jake Hughes Marketing Manager

    Local Marketing Insider #018 // What is trust in the digital age?

    4 min read | October 12, 2021
    Part one of our four-part series on trust. How should we define trust? Is trust different now with technology?
    Jake Hughes Marketing Manager

    Local Marketing Insider #017 // How to Write Unignorable Social Posts

    4 min read | September 29, 2021
    Capture the attention of your target audience with actionable content. Help your reader solve a problem or gain a competitive advantage. Learn the three-part formula to...
    Jake Hughes Marketing Manager

    Local Marketing Insider #016 // Review Benchmarks Revisited

    5 min read | September 15, 2021
    Widewail's review benchmarks revisited for 2021. We explore developments in average review volume, ratings and more.
    Jake Hughes Marketing Manager

    Local Marketing Insider #015 // You'll Regret Review Gating

    6 min read | August 31, 2021
    Why you'll regret "review gating", and why it's not necessary to succeed.
    Jake Hughes Marketing Manager

    Local Marketing Insider #014 // How to Mine Reviews for Untapped Marketing Insights

    7 min read | August 18, 2021
    Discover your next great marketing insight from the language used by your customers. Pull phrases and insights from customer feedback sources.
    Jake Hughes Marketing Manager

    Local Marketing Insider

    Bite-sized, to-the-point, trend-driven local marketing stories and tactics.