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Posts by Keaton Smith

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About the Author

I’m a writer, philosopher, climber, mountain biker, and a fried-egg enthusiast. Before joining Widewail as a Review Response Specialist, I attended Middlebury College and studied Philosophy and Art History. I grew up in Michigan, but I fell in love with Vermont while in school.
Video Testimonials

How to Automate Video Testimonial Collection

8 min read | December 19, 2022
Automated customer video testimonials, related to your product or service, increase consumer confidence and optimize your conversion rate exponentially. Let's get you started.
Keaton Smith Content Marketing Specialist
Reputation Management

Management Takeover: How to Improve a Multifamily Property’s Reputation After Acquisition

7 min read | December 12, 2022
Acquiring a new multifamily property can bring a lot of challenges for your team. Don't let reputation management strategies slip through the cracks.
Keaton Smith Content Marketing Specialist
Reputation Management

12 Online Reputation Management Strategies

19 min read | October 24, 2022
Reputation management strategy recommendations to get more Google reviews, increase volume, improve your visibility online and master the fundamentals.
Keaton Smith Content Marketing Specialist
Local Marketing

New “Nearby” Feature on TikTok Could Make Local Businesses More Discoverable by Gen Z Audience

7 min read | September 19, 2022
With new features like a Nearby feed in the works, TikTok looks to be a promising channel for local businesses to market to Gen Z users.
Keaton Smith Content Marketing Specialist
Video Testimonials

3 Examples of Best Use Cases for Invite Video That Make Testimonial Collection Look Easy

8 min read | July 25, 2022
How companies in different industries are collecting user-generated video testimonials and what they are doing to put them to work in their marketing.
Keaton Smith Content Marketing Specialist
Video Testimonials

51 Quick Video Testimonial Tips

11 min read | July 11, 2022
Bite-sized tips on how to collect the best user-generated content for video testimonials and use them in marketing assets.
Keaton Smith Content Marketing Specialist
Video Testimonials

To build your business a winning video program, start by rethinking your definition of a good video

12 min read | June 17, 2022
This is a guide to customer testimonial videos: how to get more, what to do with bad videos, and what you can do in-store - made easier with Invite Video.
Keaton Smith Content Marketing Specialist
News

Widewail Wins AWA Award in Reputation Management

2 min read | June 1, 2022
In March 2022, the AWA awards ceremony in Las Vegas recognized Widewail with an Automotive Reputation Management Vendor award.
Keaton Smith Content Marketing Specialist
Reputation Management

Property Reputation Rankings: What We Can Learn From The Top 3 Multi-Family Properties in America

13 min read | May 18, 2022
A look at the reputation management strategies of top properties will show property manager marketers how even luxury properties can improve.
Keaton Smith Content Marketing Specialist
Local Marketing

Tips for Google Business Profile: Service area business vs. traditional brick and mortar

6 min read | May 4, 2022
Be clear about what type of business you are. Here's how to confirm in your Google Business Profile if you are a service area business or brick and mortar.
Keaton Smith Content Marketing Specialist
Product

Campaigns Tips and Ideas: How to Get the Feedback You Want From Your Customers

7 min read | April 25, 2022
Campaigns enables marketers to be intentional about review generation by making review requests personalized and targeted to support marketing objectives.
Keaton Smith Content Marketing Specialist
Reputation Management

How to Audit/Optimize Your Google Business Profile (The Strategic Way)

12 min read | April 4, 2022
If your business’ GBP (formerly known as Google My Business) is due for a Google Business Profile optimization check-up, here are some key do’s and don’ts.
Keaton Smith Content Marketing Specialist

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.