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August 16, 2023

5 Widewail Business Listings Management Features For Local SEO

Widewail's Listings Management service offers a central dashboard and customization across 60+ fields - enhancing reputation management, NAP and local SEO.

Listings Management boosts NAP alignment and creates SEO value across the web. 

ICYMI: Widewail launched a new Listings Management product. We’re pretty excited. 

In this post, we highlight 5 features of a listings management product that are key to helping your business expand its influence on Google and build trust with customers. 

1. One Central Dashboard

Widewail’s product makes managing listings easy with one central dashboard, from which you can push business info everywhere. This simplifies the process of updating listings; edit your info once and it’s synced across the web.

Updating business information in one place enables listings consistency online. Consistency across listings is Name, Address and Phone Number (NAP) alignment, a crucial factor in Google’s ranking. Using a centralized dashboard to make listings updates ensures customers have the same, up-to-date information, no matter where they’re looking. 

2. Customize 60+ fields, including holiday hours: 

Listings on Google and other sites give you the opportunity to include lots of data online. Listings management tools should make it easy to update any data you want. The option to include special holiday hours on your business listing helps customers know whether you’re open or not on important days. 

Updating listings right away to account for a change in business information is crucial for building trust with prospects. Unmanaged listings are prone to errors and distrust. In fact, a 2023 study found that nearly 33% of listings had erroneous or missing website information, stopping consumers from researching the business further. 

You never know on which site a potential new customer might use to find your listing and you want to make sure the information they’re reading is correct and up-to-date. 

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3. Create new listings you don’t have on all the top sites

Your business should have a presence on the top sites, a crucial element to being found by prospective customers. Widewail’s product will make sure of that and create additional listings for your business on 75+ sites. 

The volume of business listings across the web helps with your Google ranking, as every additional, up-to-date listing strengthens Google’s perception of your business and, as a result, your search rankings. 

4. Listings Management is part of a larger reputation management suite of products

Ensuring accurate and up-to-date listings is integral to your Google ranking. However, that is only one piece of the larger reputation management puzzle. A hallmark of an effective listings management product is when the product itself is part of a greater strategy that uses reviews your business grow with SEO and increased trust. 

Widewail’s Trust Marketing Platform makes it easy to consolidate vendors and manage all reputation management activities under one roof. Manage reviews, listings, videos and social media in one app for the greatest chance to expand your influence online. Consolidating your reputation tech stack with Widewail also allows for much more thorough reporting and insights.

5. Customer service excellence

The user experience with a listings management tool is determined by whether or not the provider offers top-notch onboarding, training, and customer service. 

Widewail is known for its customer service and fast turnaround times with any technical questions that arise. The Onboarding and Support team works diligently to ensure every Widewail user is comfortable with the interface and set up for long term success.

In the words of one Widewail user:

"We love Widewail’s innovation, responsiveness and customer service. Their platform is very intuitive and hands down the best in this space. They actually listen to feedback, apply new ideas consistently, and never stop creating the best technology.”

Justin Point, Co-founder, Cannonball Digital

Expand your business’s influence on Google with Listings Management’s five top features. 

New Product Solidify your business' online footprint with Listings Management.  Learn more

Keaton Smith

I’m a writer, philosopher, climber, mountain biker, and a fried-egg enthusiast. Before joining Widewail as a Review Response Specialist, I attended Middlebury College and studied Philosophy and Art History. I grew up in Michigan, but I fell in love with Vermont while in school.

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