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Posts by Keaton Smith

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About the Author

I’m a writer, philosopher, climber, mountain biker, and a fried-egg enthusiast. Before joining Widewail as a Review Response Specialist, I attended Middlebury College and studied Philosophy and Art History. I grew up in Michigan, but I fell in love with Vermont while in school.
Local Marketing

How Google Decides What Reviews Are Most Relevant

6 min read | March 28, 2022
Google Reviews: Learn how Google selects which reviews are actually the most relevant to your business's local search results and Google Business Profile.
Keaton Smith Content Marketing Specialist
Reputation Management

How to add and manage photos on your Google Business Profile

4 min read | March 21, 2022
Including images on your business’ Google Business Profile is a great way to shape the first impression your prospective customers get.
Keaton Smith Content Marketing Specialist
Reputation Management

This One Important Factor Drives Both Customer Satisfaction AND Dissatisfaction

5 min read | August 30, 2021
After examining 10,000 customer reviews we've discovered a curious pattern: a singular concept drives both satisfaction AND dissatisfaction simultaneously.
Keaton Smith Content Marketing Specialist
Reputation Management

What The Imitation Game Can Teach Us About Authentic Google Review Responses

5 min read | August 15, 2021
Your customers will always know when they’re being written to by a bot. Only one computer has passed The Turing Test. Ever.
Keaton Smith Content Marketing Specialist

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.