“We are the best credit union in town” is great, but can you back it up? Using social proof is to use the words of your customers to prove how good you really are.
The most credible sources of feedback to your prospective customers are from previous customers, far from bias or influence of the business.
To help your local business I’ve put together three examples from other industries to get the ideas flowing.
The Basecamp Never-Ending Review Page
So much social proof you’ll never read it all
Basecamp is a software company that makes productivity software for remote teams.
This page is pretty wild. If you look at the scroll bar on the right side of the video you’ll see I only recorded roughly ⅙ of the total content on the page.
It’s not flashy. But the overwhelming story is that hundreds of customers like Basecamp enough to take the time to leave a review.
I also like how easily scannable the content is, not including images or any extra content. Prospects come to this page, skim through 10, 50, 100 reviews and then move on to the next page feeling validated their peers support the use of this product.